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		<title>Yahoo&#8217;s fourth-quarter net earnings decline 5 percent</title>
		<link>http://powerhouseus.wordpress.com/2012/01/25/yahoos-fourth-quarter-net-earnings-decline-5-percent/</link>
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		<pubDate>Wed, 25 Jan 2012 18:40:33 +0000</pubDate>
		<dc:creator>powerhouseus</dc:creator>
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		<description><![CDATA[Yahoo&#8217;s fourth-quarter earnings fell 5 percent as newly minted CEO Scott Thompson acknowledged the company needed to do better, but was short on details about his plans. The company’s fourth-quarter net earnings declined 5 percent year-over-year to $296 million, with revenue off &#8230; <a href="http://powerhouseus.wordpress.com/2012/01/25/yahoos-fourth-quarter-net-earnings-decline-5-percent/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=powerhouseus.wordpress.com&amp;blog=4988325&amp;post=1589&amp;subd=powerhouseus&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://powerhouseus.files.wordpress.com/2012/01/yahoolrg.gif"><img class="alignleft  wp-image-1658" title="yahoolrg" src="http://powerhouseus.files.wordpress.com/2012/01/yahoolrg.gif?w=300&#038;h=180" alt="" width="300" height="180" /></a>Yahoo&#8217;s fourth-quarter earnings fell 5 percent as <a href="http://www.adweek.com/news/advertising-branding/yahoo-taps-paypal-president-scott-thompson-ceo-137321">newly minted</a> CEO Scott Thompson acknowledged the company needed to do better, but was short on details about his plans.</p>
<p>The company’s fourth-quarter net earnings declined 5 percent year-over-year to $296 million, with revenue off 3 percent to $1.17 billion. And search advertising revenue dipped 3 percent year-over-year to $388 million.</p>
<p>Yahoo’s full-year revenue hit $5 billion, a far cry from the $6.3 billion it recorded in 2010. During the company’s earnings call Tuesday, Thompson said he&#8217;s spent “a lot of [his] time and attention”understanding the problems facing Yahoo’s display advertisingbusiness. Referring to the company&#8217;s results, Yahoo CFO TimMorse said during the earnings call, “we expected better.”</p>
<p>Thompson repeatedly said that it was too early to discuss how he plans to improve Yahoo’s performance. But he isolated the consumer data Yahoo holds as “the key component for driving innovation.”</p>
<p>“Our data may be Yahoo’s most underrated, underappreciated and underused asset,” he said.</p>
<p>Thompson said he aims to mine the data collected from Yahoo’s 702 million monthly unique visitors to improve the site experience for consumers, which he said would lead to more time spent on site and better results for advertisers.</p>
<p>Thompson and Morse downplayed the uncertainty that has dogged Yahoo throughout the fourth quarter and continues to follow the company. Morse—who took over as interim CEO after Carol Bartz’s <a href="http://www.adweek.com/news/technology/yahoo-fires-ceo-carol-bartz-134642">ouster</a> in September—termed the period “challenging” with “numerous distractions,” and Thompson said there was a lot of “commotion” surrounding the company.</p>
<p>Thompson’s appointment earlier this month may have settled the CEO question. But<a href="http://www.adweek.com/news/technology/yahoo-co-founder-jerry-yang-resigns-137578">Yahoo co-founder Jerry Yang resigned from the company’s board</a> last week, and questions persist over whether Yahoo will be sold.</p>
<p>As to the latter, all Thompson would say was that Yahoo “remains open to anything that’s good for our shareholders.”</p>
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		<title>FCC considering lifting cable and satellite sports blackout rule</title>
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		<pubDate>Fri, 13 Jan 2012 17:21:08 +0000</pubDate>
		<dc:creator>powerhouseus</dc:creator>
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		<guid isPermaLink="false">http://powerhouseus.wordpress.com/?p=1644</guid>
		<description><![CDATA[FCC considering lifting cable and satellite sports blackout rule Fans could soon be able to watch games on cable and satellite that have been blocked out on broadcast because the contests did not sell out. Federal Communications Commission is soliciting &#8230; <a href="http://powerhouseus.wordpress.com/2012/01/13/fcc-considering-lifting-cable-and-satellite-sports-blackout-rule/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=powerhouseus.wordpress.com&amp;blog=4988325&amp;post=1644&amp;subd=powerhouseus&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>FCC considering lifting cable and satellite sports blackout rule<br />
Fans could soon be able to watch games on cable and satellite that have been blocked out on broadcast because the contests did not sell out. Federal Communications Commission is soliciting public comment on the possibility of striking down sports blackout rules for cable and satellite companies, following a request in November from an advocacy group to do away with the rule. The restriction has long been advocated by professional sports leagues, because it gives greater incentive to fans to buy tickets to events they couldn&#8217;t otherwise see on television. The leagues also argue that if the blackouts are removed, cable and satellite companies will gain leverage over broadcasters in retransmission rights negotiations. Broadcasters have been barred from showing contests that do not sell out since 1961, and the FCC added cable and broadcast to that rule years later at the behest of the NFL.</p>
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		<title>Orlando home prices drop slightly</title>
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		<pubDate>Thu, 12 Jan 2012 19:23:10 +0000</pubDate>
		<dc:creator>powerhouseus</dc:creator>
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		<description><![CDATA[November Home Price Index showed prices of homes in Orlando-Kissimmee-Sanford, including distressed sales, fell 1.2 percent in November 2011 compared to November 2010. Home prices also were 1.1 percent lower in October 2011 when compared with the year-earlier month. Meanwhile, &#8230; <a href="http://powerhouseus.wordpress.com/2012/01/12/orlando-home-prices-drop-slightly/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=powerhouseus.wordpress.com&amp;blog=4988325&amp;post=1642&amp;subd=powerhouseus&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>November Home Price Index showed prices of homes in Orlando-Kissimmee-Sanford, including distressed sales, fell 1.2 percent in November 2011 compared to November 2010. Home prices also were 1.1 percent lower in October 2011 when compared with the year-earlier month.</p>
<p>Meanwhile, November 2011 prices were 3.6 percent lower than the year prior excluding distressed sales, and were 4.1 percent lower in October 2011 when compared with October 2010.</p>
<p>A month ago, the firm also reported<a href="http://www.bizjournals.com/orlando/news/2011/12/08/corelogic-orlando-home-values-down-in.html">September 2011 sales fell 2.4 percent</a>.</p>
<p>Distressed sales include short sales and bank-owned property sales.</p>
<p>CoreLogic also reported <a href="http://www.corelogic.com/about-us/news/corelogic-november-home-price-index-shows-fourth-consecutive-monthly-decline.aspx">U.S. home sales fell 1.4 percent in November</a>, the fourth straight monthly sales decline.</p>
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		<title>Here are the latest online video advertising numbers</title>
		<link>http://powerhouseus.wordpress.com/2012/01/09/here-are-the-latest-online-video-advertising-numbers/</link>
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		<pubDate>Mon, 09 Jan 2012 22:28:09 +0000</pubDate>
		<dc:creator>powerhouseus</dc:creator>
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		<guid isPermaLink="false">http://powerhouseus.wordpress.com/?p=1638</guid>
		<description><![CDATA[December 29, 2011 Though advertisers and agencies are often increasing their investments in digital video advertising at the expense of offline/traditional branding/advertising efforts, findings from DIGIDAY and Adap.tv suggest funding also comes at the expense of current display advertising budgets. &#8230; <a href="http://powerhouseus.wordpress.com/2012/01/09/here-are-the-latest-online-video-advertising-numbers/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=powerhouseus.wordpress.com&amp;blog=4988325&amp;post=1638&amp;subd=powerhouseus&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h1></h1>
<div>December 29, 2011</div>
<div></div>
<div id="article_body">
<div><img src="http://www.rbr.com/thumbnail.php?file=video_ads_367047491.jpg&amp;size=article_medium" alt="image" /></div>
<p>Though advertisers and agencies are often increasing their investments in digital video advertising at the expense of offline/traditional branding/advertising efforts, findings from DIGIDAY and Adap.tv suggest funding also comes at the expense of current display advertising budgets.</p>
<p>According to a November study, advertisers were more likely to fund their online video advertising efforts from offline channels such as print and broadcast TV than their agency counterparts. Advertisers most often planned to shift budget from print (41%), while 29% said they would take dollars from broadcast TV to fund their digital video advertising efforts. Just 24% planned to pull from display.</p>
<p>Agencies said boosts to online video budgets would most come at the expense of display (43%), indicating a general move away from less dynamic ad formats, such as banner ads, in favor of those with greater engagement potential.</p>
<h3><img src="http://www.emarketer.com/images/chart_gifs/135001-136000/135356.gif" alt="Channels Their Clients Plan to Shift Budget from to Fund Online Video Ads According to Agencies and Advertisers in North America, 2010 &amp; 2011 (% of respondents)" border="0" /></h3>
<p>In addition, 39% of agencies said they would fund video from broadcast TV budgets. Though findings appear to suggest advertisers and agencies are shifting budgets away from TV toward video ads, more than half (56%) of respondents viewed online video as a direct complement to—and not a replacement for—their TV ad programs. Just 11% looked to online video to replace their TV ads, reported eMarketer.</p>
<p>In the past year, both advertisers and agencies have shifted their primary video advertising objectives from brand awareness to brand engagement, perhaps suggesting marketers are moving away from viewing digital video as a mere extension of TV ads and moving toward embracing online video for its ability to more directly engage viewers in a dynamic way.</p>
<p>By enabling video ads with social sharing and other calls to action, marketers can use digital video as a springboard to additional online engagement on social networks, their website and even mobile apps.</p>
<h3><img src="http://www.emarketer.com/images/chart_gifs/135001-136000/135357.gif" alt="Online Video Ad Objectives According to Advertisers in North America, 2010 &amp; 2011 (% of respondents)" border="0" /></h3>
<p>Mobile is a growing area of interest for video advertisers, yet publisher offerings lag brand adoption. For example, 42% of advertisers and agencies have purchased iPhone-compatible video ads, yet only 35% of publishers supported such ads. Differences for Android video ads (31% vs. 28%, respectively) and iPad ads (41% vs. 35%) were similar.</p>
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		<title>Tablets coming out in full force at CES</title>
		<link>http://powerhouseus.wordpress.com/2012/01/09/tablets-coming-out-in-full-force-at-ces/</link>
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		<pubDate>Mon, 09 Jan 2012 14:33:02 +0000</pubDate>
		<dc:creator>powerhouseus</dc:creator>
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		<description><![CDATA[Tablet computer makers, hoping to get attention in a market dominated by Apple Inc.&#8217;s iPad, are using  CES, North America&#8217;s largest trade show as a coming-out party. Tablet sales could top 100 million worldwide in 2012, GfK Boutique Research director Steve &#8230; <a href="http://powerhouseus.wordpress.com/2012/01/09/tablets-coming-out-in-full-force-at-ces/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=powerhouseus.wordpress.com&amp;blog=4988325&amp;post=1636&amp;subd=powerhouseus&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Tablet computer makers, hoping to get attention in a market dominated by Apple Inc.&#8217;s iPad, are using  CES, North America&#8217;s largest trade show as a coming-out party.</p>
<p>Tablet sales could top 100 million worldwide in 2012, GfK Boutique Research director Steve Bambridge said in a Sunday CES news conference at the Las Vegas Venetian.</p>
<p>Amazon is competing aggressively against Apple, especially on price. Ten-inch Wi-Fi tablets, such as the iPad, can cost $400 to $500, while most 7-inch tablets start at $300. The 7-inch Amazon Kindle Fire is priced at $200. Kindle Fire is designed to deliver content provided by Amazon while the iPad uses iTunes.</p>
<p>Barnes and Noble&#8217;s Nook Tablet, $99 to $249, offers similar content to the Kindle Fire, from streaming movies to downloading books and access to Facebook.</p>
<p>While these big-name brands have succeeded, others have faltered for a number of reasons.</p>
<p>Rim in Motion&#8217;s debut tablet was a bit of a disappointment as the company ended up taking a $485 million third-quarter charge due to unsold Blackberry Playbook inventory.</p>
<p>RIM recently slashed PlayBook prices to $299 for the device, regardless of storage capacity. It comes with 16, 32 or 64 gigabytes. The temporary price cut ends Feb. 4, according to the Blackberry online store.</p>
<p>The HP TouchPad was pulled within weeks of its launch because of slow sales blamed in part on its $400 to $500 price. On the HP website it&#8217;s listed as &#8220;sold out,&#8221; though a 9.7-inch Wi-Fi version with 16 gigabytes sells for $269.88 on eBay.</p>
<p>While there have been hits and misses, more new tablets are coming. At CES, which officially starts Tuesday, Toshiba will unveil its newest and thinnest Tablet at 588 grams (slightly more than a 20 ounce bottle of soda), 10.1 inches wide and 7 mm thick, according to a company statement.</p>
<p>Asus will offer something a bit different with the Eee Pad Slider, featuring a pullout keyboard. Archos just released an 8-inch tablet, while Samsung is adding to its Galaxy lineup with an 8.9-inch Galaxy Tab.</p>
<p>For Velocity Micro it&#8217;s a pair of successors to its budget Cruz T408 tablet. The T507 Android 4.0 slate includes a 7-inch screen, a front facing camera and a sub-$150 price.</p>
<p>Meanwhile, the price for the larger 9.7-inch Cruz T510 tablet has not yet been announced.</p>
<p>&#8220;These products are an affirmation of what our focus will be for 2012 &#8230; smart and affordable consumer electronic devices,&#8221; said Randy Copeland, president and CEO of Velocity Micro.</p>
<p>Apple doesn&#8217;t even attend the show. But a recent report by the research firm Gartner Inc. expected tablets to see an explosion in sales over the next three years, selling 60 percent as many units as PCs by 2015.</p>
<p>The Gartner report expected the iPad will still have almost half the market by then.</p>
<p>Others are less optimistic. Canaccord Gentry estimates that iPads will account for 57 percent of all tablets sold this year. That figure was expected to decrease in the coming years. Apple&#8217;s share of the tablet market in 2010 was 82 percent, which declined to 65 percent last year.</p>
<p>Apple is reportedly preparing both new iPads for release this year. The DigiTimes technology news website expects the new iPad 3 to launch in March, with the iPad4 shipping in October.</p>
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		<title>Consumers still wary going into 2012</title>
		<link>http://powerhouseus.wordpress.com/2012/01/09/consumers-still-wary-going-into-2012/</link>
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		<pubDate>Mon, 09 Jan 2012 12:28:51 +0000</pubDate>
		<dc:creator>powerhouseus</dc:creator>
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		<description><![CDATA[The Harris Poll has made its annual beginning-of-the-year assessment of the financial plans and sentiments of Americans, and it finds continued uneasiness. This is despite a recent spate of confidence polls that show at least mild improvement. However, a bright &#8230; <a href="http://powerhouseus.wordpress.com/2012/01/09/consumers-still-wary-going-into-2012/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=powerhouseus.wordpress.com&amp;blog=4988325&amp;post=1633&amp;subd=powerhouseus&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The Harris Poll has made its annual beginning-of-the-year assessment of the financial plans and sentiments of Americans, and it finds continued uneasiness. This is despite a recent spate of confidence polls that show at least mild improvement. However, a bright spot in the study is the finding that fewer consumers will be looking to decrease their household spending than last year.</p>
<p>The most general result concerned overall expectations for the economy in 2012. Almost half expect things to remain about the same – 47%, to be exact. Pessimists unfortunately outnumber optimists by a 29%-23% margin.</p>
<p>Looked at by age demographic, the older respondents were the most pessimistic. The mature 66+ crowd actually managed to be the most optimistic AND the most pessimistic. The chart below tells the tale. As a point of age reference, Echo Boomers are 18-34, Gen-Xers are 35-46, Boomers are 47-65 and Matures are 66+.</p>
<table width="419" border="0" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td width="144" height="17">Expectations</td>
<td width="56">Echo</td>
<td width="56">GenX</td>
<td width="58">Boomer</td>
<td width="55">Mature</td>
<td width="50">Total</td>
</tr>
<tr>
<td height="17">Improve</td>
<td>23</td>
<td>22</td>
<td>23</td>
<td>28</td>
<td>23</td>
</tr>
<tr>
<td height="17">Stay the same</td>
<td>55</td>
<td>51</td>
<td>42</td>
<td>38</td>
<td>47</td>
</tr>
<tr>
<td height="17">Get worse</td>
<td>22</td>
<td>27</td>
<td>35</td>
<td>34</td>
<td>29</td>
</tr>
<tr>
<td height="17">Source: The Harris Poll</td>
</tr>
</tbody>
</table>
<p>One thing is clear from the survey – the economic collapse experienced in 2008 has had a lasting impact on consumer money-handling habits. Gone are the days when revolving credit accounts and home refinancing kept stock moving off of American retail shelves and out of American warehouses. Consumers are still more apt to pay off rather than incur debt, and accumulating savings is much more top-of-mind than it was before the fall of 2008.</p>
<p>“There has been plenty of reporting on Americans&#8217; financial concerns for the past several years,” commented THP as it scanned the downward trends. “However, looking at Americans&#8217; current expectations for both their own finances as well as for the state of the nation, it seems that the bad news may not be over yet.”</p>
<p>The number we particularly like to see in the latest Harris survey is 45% &#8212; that is the percentage of respondents looking to cut overall household spending in 2012. We’d like to see it much lower, but it still beats the 49% of thrift-oriented respondents from the 2010 survey and is much better than the 55% in 2009.<br />
The percentage of respondents looking to pay down debt, invest more in savings, cut up a credit card (or two or three), sock money away for retirement and invest in home improvement have all been trending down over the three year period.</p>
<p>Harris did note that the decrease in houses looking to cut expenses was a positive sign.</p>
<p>Here are the three year trends in a number of fiscal categories:</p>
<table width="351" border="0" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td width="159" height="17">Fiscal action</td>
<td width="64">2009%</td>
<td width="64">2010%</td>
<td width="64">2011%</td>
</tr>
<tr>
<td height="17">Cut household spending</td>
<td>55</td>
<td>49</td>
<td>45</td>
</tr>
<tr>
<td height="17">Pay down debt</td>
<td>45</td>
<td>41</td>
<td>39</td>
</tr>
<tr>
<td height="17">Save more</td>
<td>42</td>
<td>40</td>
<td>36</td>
</tr>
<tr>
<td height="17">Drop credit card(s)</td>
<td>24</td>
<td>22</td>
<td>16</td>
</tr>
<tr>
<td height="17">Save for retirement</td>
<td>21</td>
<td>22</td>
<td>16</td>
</tr>
<tr>
<td height="17">Home improvements</td>
<td>14</td>
<td>13</td>
<td>11</td>
</tr>
<tr>
<td height="17">Invest more safely</td>
<td>9</td>
<td>8</td>
<td>5</td>
</tr>
<tr>
<td height="17">Refinance mortgage</td>
<td>5</td>
<td>6</td>
<td>5</td>
</tr>
<tr>
<td height="17">Open home equity credit</td>
<td>2</td>
<td>2</td>
<td>1</td>
</tr>
<tr>
<td height="17">Other</td>
<td>6</td>
<td>6</td>
<td>5</td>
</tr>
<tr>
<td height="17">Nothing different</td>
<td>16</td>
<td>18</td>
<td>23</td>
</tr>
<tr>
<td height="17">Source: The Harris Poll</td>
</tr>
</tbody>
</table>
<p>The 2011 results from the chart above were also provided by age demo. It should not come as a surprise that the Mature group results can almost be tossed – if members of this group have not made a few investments into retirement by now, for example, there isn’t a whole lot of time left to catch up – and indeed, very few cited this as a 2012 priority, and in almost all categories, they were far below the national average.</p>
<p>The middle two groups are more likely to cut spending and eliminate debt, while the younger set is more interested in filling up savings accounts. Here are the full results:</p>
<table width="415" border="0" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td width="159" height="17">Fiscal action</td>
<td width="64">Echo</td>
<td width="64">GenX</td>
<td width="64">Boomer</td>
<td width="64">Mature</td>
</tr>
<tr>
<td height="17">Cut household spending</td>
<td>42</td>
<td>49</td>
<td>49</td>
<td>38</td>
</tr>
<tr>
<td height="17">Pay down debt</td>
<td>35</td>
<td>49</td>
<td>44</td>
<td>24</td>
</tr>
<tr>
<td height="17">Save more</td>
<td>47</td>
<td>38</td>
<td>34</td>
<td>18</td>
</tr>
<tr>
<td height="17">Drop credit card(s)</td>
<td>13</td>
<td>16</td>
<td>21</td>
<td>12</td>
</tr>
<tr>
<td height="17">Save for retirement</td>
<td>15</td>
<td>18</td>
<td>21</td>
<td>5</td>
</tr>
<tr>
<td height="17">Home improvements</td>
<td>8</td>
<td>9</td>
<td>15</td>
<td>9</td>
</tr>
<tr>
<td height="17">Invest more safely</td>
<td>4</td>
<td>7</td>
<td>6</td>
<td>4</td>
</tr>
<tr>
<td height="17">Refinance mortgage</td>
<td>3</td>
<td>9</td>
<td>4</td>
<td>2</td>
</tr>
<tr>
<td height="17">Open home equity credit</td>
<td>0</td>
<td>1</td>
<td>1</td>
<td>1</td>
</tr>
<tr>
<td height="17">Other</td>
<td>6</td>
<td>5</td>
<td>4</td>
<td>2</td>
</tr>
<tr>
<td height="17">Nothing different</td>
<td>21</td>
<td>17</td>
<td>21</td>
<td>39</td>
</tr>
<tr>
<td height="17">Source: The Harris Poll</td>
</tr>
</tbody>
</table>
<p>Harris summed up its results, saying, “Americans continue to face difficult economic times and the New Year may not provide a totally clean slate financially, but there are some bright spots when Americans discuss their expectations. Fewer U.S. adults now say that they will cut back their household spending in the year ahead. This is positive news for the millions who rely on the retail, dining and entertainment industries, and may be small sign that Americans are ready to move on from the harsh times of the past several years.”</p>
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		<title>Netflix 15th most-watched U.S. TV &#8220;network.&#8221; Service has &#8220;more than twice the viewer hours of CNN, Discovery, MSNBC and BET, would be No. 2 in homes that subscribe to Netflix — second only to CBS.</title>
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		<pubDate>Mon, 09 Jan 2012 12:19:18 +0000</pubDate>
		<dc:creator>powerhouseus</dc:creator>
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		<description><![CDATA[According to an analysis of newly released figures by BTIG analyst Richard Greenfield, Netflix would be the 15th most-watched U.S. TV &#8220;network.&#8221; The video streaming service has &#8220;more than twice the viewer hours of CNN, Discovery, MSNBC and BET,&#8221; said &#8230; <a href="http://powerhouseus.wordpress.com/2012/01/09/netflix-15th-most-watched-u-s-tv-network-service-has-more-than-twice-the-viewer-hours-of-cnn-discovery-msnbc-and-bet-would-be-no-2-in-homes-that-subscribe-to-netflix-second-only/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=powerhouseus.wordpress.com&amp;blog=4988325&amp;post=1630&amp;subd=powerhouseus&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>According to an analysis of newly released figures by BTIG analyst Richard Greenfield, Netflix would be the 15th most-watched U.S. TV &#8220;network.&#8221; The video streaming service has &#8220;more than twice the viewer hours of CNN, Discovery, MSNBC and BET,&#8221; said Greenfield, who added it would be No. 2 in homes that subscribe to Netflix — second only to CBS.</p>
<p>His data is based on recent news from Netflix that its subscribers streamed more than 2 billion hours of TV shows and movies in Q4.</p>
<p>&#8220;Netflix must be eating into traditional TV viewing time,&#8221; Greenfield said &#8220;Netflix streaming usage is exploding and is far, far bigger than traditional media executives give it credit for. Netflix is actually number 15 with 666 million hours monthly or 2 billion per quarter &#8212; our prior analysis estimated number 25.&#8221;</p>
<p>Looking at Nielsen data for TV networks, Greenfield highlighted that after the top 15 channels, monthly viewing hours are below 500 million. “With an estimated 667 million hours of viewership per month in October, Netflix would rank as the 15th most-watched &#8216;network’,” he said. “Netflix had more hours of viewing in October than FX, HGTV and History…pretty amazing, given that Netflix is only in 21 million homes.”</p>
<p>However, Greenfield also said that looking at aggregate TV viewing in the 100 million pay TV homes, Netflix represents only 2.4% of total time spent watching: &#8220;While Netflix may be very popular in Netflix homes, it is rather meaningless when put into the context of total television viewing.&#8221;</p>
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		<title>Are Daily Deal Sites a Good Deal for Small Businesses?</title>
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		<pubDate>Mon, 02 Jan 2012 22:52:43 +0000</pubDate>
		<dc:creator>powerhouseus</dc:creator>
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		<description><![CDATA[A new report from Cambridge, Mass.-based Forrester Research indicates that the majority of consumers who redeem prepaid vouchers already were customers of the brand or business that was offering the deal. For clothing and shoe stores, this number is as &#8230; <a href="http://powerhouseus.wordpress.com/2012/01/02/are-daily-deal-sites-a-good-deal-for-small-businesses/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=powerhouseus.wordpress.com&amp;blog=4988325&amp;post=1627&amp;subd=powerhouseus&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>A new report from Cambridge, Mass.-based Forrester Research indicates that the majority of consumers who redeem prepaid vouchers already were customers of the brand or business that was offering the deal. For clothing and shoe stores, this number is as high as 80 percent, according to the report.</p>
<p>Meanwhile, more than half of the customers surveyed for the report, called &#8220;<a href="http://www.forrester.com/rb/Research/myths_and_truths_about_daily_deals/q/id/60930/t/2" target="_blank">Myths And Truths About Daily Deals</a>,&#8221; say they would have made a purchase regardless of having the coupon voucher.</p>
<p>Another big issue is exactly how many people are paying attention to these deal offers, especially over email. &#8220;While Groupon vaunts the size of its &#8216;subscriber base,&#8217; all evidence points to the medium becoming less important,&#8221; <a href="http://blogs.forrester.com/sucharita_mulpuru/11-11-07-for_groupon_the_really_hard_work_starts_now" target="_blank">says</a> Forrester vice president and senior analyst Sucharita Mulpuru, who co-authored the report. &#8220;A significant portion of people who once subscribed to these emails no longer do, and many simply don&#8217;t want to because they have no need for more clutter in their inboxes.&#8221;</p>
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		<title>Builders, Realtors see signs of hope in Volusia-Flagler housing market</title>
		<link>http://powerhouseus.wordpress.com/2011/12/30/builders-realtors-see-signs-of-hope-in-volusia-flagler-housing-marke/</link>
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		<pubDate>Fri, 30 Dec 2011 15:21:00 +0000</pubDate>
		<dc:creator>powerhouseus</dc:creator>
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		<description><![CDATA[12/30/11 2012 highlights Real estate professionals think 2012 will show a modest improvement from 2011. Here are some highlights: - Foreclosure inventory could still be heavy for the next five years, but most people don&#8217;t foresee lenders releasing a &#8220;shadow inventory&#8221; &#8230; <a href="http://powerhouseus.wordpress.com/2011/12/30/builders-realtors-see-signs-of-hope-in-volusia-flagler-housing-marke/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=powerhouseus.wordpress.com&amp;blog=4988325&amp;post=1618&amp;subd=powerhouseus&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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<div id="page-title">12/30/<abbr title="2011-12-30T01:00:00-05:00">11</abbr></div>
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<p><strong>2012 highlights</strong></p>
<p>Real estate professionals think 2012 will show a modest improvement from 2011. Here are some highlights:</p>
<p><strong>- </strong>Foreclosure inventory could still be heavy for the next five years, but most people don&#8217;t foresee lenders releasing a &#8220;shadow inventory&#8221; and flooding the market.</p>
<p><strong>- </strong>December has been better than usual, and homebuilders think that mild momentum will carry into the new year.</p>
<p><strong>- </strong>Home inventory has plummeted in the Daytona Beach region compared to last year, falling 42 percent. Expect that to continue.</p>
<p><strong>- </strong>Builders are seeing signs of life. One Volusia County builder expects to construct 45 to 50 homes in 2012, up from 34 in 2011 and 23 in 2010.</p>
<p>SOURCES: News-Journal research; Daytona Beach Area Association of Realtors</p>
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<p>DAYTONA BEACH &#8212; After suffering through one of the worst economic downturns in modern memory, local home builders and real estate professionals foresee a modest turnaround in 2012.</p>
<p>It&#8217;s already started with a better-than-usual December, which traditionally is a slow time of year for new contracts.</p>
<p>The Volusia-Flagler housing market has been in shambles since 2007, when foreclosures overcame the area and home prices fell drastically. Flagler County has periodically had the highest number of foreclosure filings in the state, and Volusia County has been near the top.</p>
<p>While the inventory of homes for sale is still high, real estate professionals believe 2012 will improve, if only a bit.</p>
<p>&#8220;We are seeing a lot more people coming in, more than in the past three or four years,&#8221; said Luis Medeiros, president of Palm Coast-based custom builder New Coastal Homes.</p>
<p>&#8220;We just had three sales in December for next year starts,&#8221; he said. &#8220;For me, that&#8217;s great in the Palm Coast market.&#8221;</p>
<p>For the past couple of years, Medeiros has been building just three or four homes a year, so going into the year with three contracts is uplifting.</p>
<p>&#8220;The people looking to buy a home are looking at the short sales and bank-owned and not liking what&#8217;s available. They&#8217;re looking at a $150,000 home that needs work. But, for a little more they could get a new home with everything they want,&#8221; Medeiros said.</p>
<p>Even so, Karen Radcliff, president of the Flagler County Association of Realtors, said she expects foreclosures and short sale homes in the county to be &#8220;pretty heavy in the market for three to five years because we have job issues and unemployment issues.&#8221;</p>
<p>But the area&#8217;s foreclosure inventory isn&#8217;t as big as it was during the peak of 2008 and 2009, and she doesn&#8217;t expect a &#8220;shadow inventory&#8221; of foreclosed homes to overwhelm the market.</p>
<p>Flagler County has generally seen a drop in new foreclosures in 2011 compared to 2010, although new filings in November increased, according to the most recent data available from research group RealtyTrac.</p>
<p>Mark Dougherty, executive director of the Daytona Beach Area Association of Realtors, doesn&#8217;t predict any dramatic increase in residential sale prices, but thinks prices will start to flatten, barring a slew of foreclosed homes hitting the market.</p>
<p>&#8220;The bread and butter inventory, two- and three-bedroom single-family homes, those properties are probably going to stabilize,&#8221; he said. &#8220;And that&#8217;s the typical thing because there are way more of those than anything else.&#8221;</p>
<p><strong>SIGNS OF IMPROVEMENT</strong></p>
<p>Median residential sales prices for the Daytona Beach Area Association of Realtors fell more than 8 percent last month compared to November 2010, from $120,000 to $110,000. But two large indicators of improvement &#8212; inventory of homes for sale and pending sales &#8212; were much better.</p>
<p>There was an inventory of 2,443 homes for sale in November, a 42 percent drop from the 4,219 a year earlier, according to the Daytona Beach Realtors group. And pending sales, which measure signed real estate contracts, increased 70 percent, from 246 in November 2010 to 418 a year later.</p>
<p>West Volusia is also holding out hope for 2012.</p>
<p>Chris Bowley, planning and development services director for Deltona, said he&#8217;s seen an increase in building permit applications during the last three months. Most are for single-family houses built on vacant lots scattered throughout the city.</p>
<p>In the Live Oak Estates and Arbor Ridge subdivisions, though, there is some building going on and more is expected.</p>
<p>&#8220;During the downturn there wasn&#8217;t much activity there,&#8221; Bowley said of Live Oak Estates. &#8220;But now there&#8217;s new home construction. Same thing goes for Arbor Ridge.&#8221;</p>
<p>Bob Fitzsimmons with Gallery Homes of DeLand also is seeing a &#8220;more active winter.</p>
<p>&#8220;I&#8217;m working with three clients right now. That excites me because this is usually a slow time before mid-January, when things pick up again,&#8221; Fitzsimmons said.</p>
<p>Low land prices, down 50 to 60 percent from the peak period, and more buyers confident that the market has bottomed out, are driving the recent activity, Fitzsimmons said.</p>
<p><strong>HIGH PRICED CONDOS GAIN</strong></p>
<p>The condo market in 2011 reported strong gains in high-price sales. Scott Nieminen, a broker at Palm Coast-based Realty Executives and the 2010 president of the Flagler County Association of Realtors, expects a small appreciation in prices next year, started by an increase in higher-priced homes.</p>
<p>&#8220;Gated communities, golf courses, waterfront &#8211; those things have a tendency to see it first, but across the board it&#8217;ll be an improvement,&#8221; he said.</p>
<p>Jim Paytas, of Daytona Beach-based Paytas Homes, built 34 homes in East Volusia in 2011, up from 23 the previous year.</p>
<p>However, before the bust, Paytas Homes was building 100 houses a year.</p>
<p>&#8220;There is a renewed sense of urgency I&#8217;ve not seen since 2005. Prices have stabilized and buyers have to close on the lots now while prices are low and before they&#8217;re gone,&#8221; he said. &#8220;Following the recent trend, we could see 45 to 50 new homes in 2012. It&#8217;s not substantial, but better than what we&#8217;ve been doing.&#8221;</p>
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		<title>Universal Orlando and Legoland hit capacity yesterday; Islands of Adventure turns away customers again</title>
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		<pubDate>Thu, 29 Dec 2011 22:28:53 +0000</pubDate>
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		<description><![CDATA[So many people are in Central Florida to go to the theme parks this week that several hit capacity and closed their doors Wednesday to any more visitors. WFTV&#8217;s Skywitness 9  flew over the parks, where crowds and lines of &#8230; <a href="http://powerhouseus.wordpress.com/2011/12/29/universal-orlando-and-legoland-hit-capacity-yesterday-islands-of-adventure-turns-away-customers-again/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=powerhouseus.wordpress.com&amp;blog=4988325&amp;post=1615&amp;subd=powerhouseus&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>So many people are in Central Florida to go to the theme parks this week that several hit capacity and closed their doors Wednesday to any more visitors.</p>
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<p>WFTV&#8217;s Skywitness 9  flew over the parks, where crowds and lines of cars were visible. <a href="http://www.wftv.com/s/traffic/">WFTV.com’s interactive traffic map</a> showed heavy traffic over I-4 and other roads near Disney World, SeaWorld and Universal Studios.</p>
<p>Disney World&#8217;s Magic Kingdom, Hollywood Studios and Animal Kingdom all had to turn guests away because so many people were inside.</p>
<p>According to independent Disney World travel site<a href="http://touringplans.com/">touringplans.com</a>, Wednesday’s crowd levels are in the top 10 percent of all days all year, with each park forecasted between 9.7 and 10 on a 10-point scale &#8211;with hour-plus waits at many of the most popular attractions.</p>
<p>Universal Orlando also had to refuse people from getting into Islands of Adventure, and the new Legoland in Winter Haven hit capacity as well, posting on their <a href="http://www.facebook.com/LEGOLANDFlorida">Facebook page</a>, “In order to ensure guests of LEGOLAND Florida have an enjoyable day with their families, the park is no longer admitting additional guests.”</p>
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