DAY IN PRODUCTION, 10-8-08

SSSHHHHH! QUIET ON THE SET!

SSSHHHHH! QUIET ON THE SET!

YESTERDAY WAS ANOTHER BUSY DAY IN PRODUCTION AT POWERHOUSE USA, INC.

DAVID “DP” PRESCHEL OF POWERHOUSE USA AND KIRBY MULLINS, OF SEMINOLE POWER SPORTS, WWW.SEMINOLEPOWERSPORTS.COM, HAVE COLLABORATED ON A CREATIVE BROADCAST TELEVISION CAMPAIGN FOR SEMINOLE POWER SPORTS TO LAUNCH THIS FALL IN THE CENTRAL FLORIDA MARKET.

FOR THIS CAMPAIGN, WE HAVE TENTATIVELY CAST THREE GIRLS TO BE JOINT SPOKESMODELS FOR THE “SPS” CAMPAIGN: JAVONNA, PAULA, AND ALLY. WE MET THE THREE GIRLS AT WOFL FOX 35 STUDIOS IN LAKE MARY FOR A SCRIPT REHEARSAL, PRODUCTION MEETING, AND SCREEN TEST.

THE SCRIPTS FOR THE CAMPAIGN INCLUDE THE INFAMOUS SEMINOLE POWERSPORTS TAG, “RIDE THE ADVENTURE, LIVE THE DREAM AT SEMINOLE POWER SPORTS!” WE PRACTICED DELIVERING THE LINES AND ALL OF THE SCRIPTS WITH THE GIRLS AND THEN SENT THEM INTO STUDIO A FOR GREEN SCREEN FILMING.

LIGHT CHECK! SETTING THE STAGE...

LIGHT CHECK! SETTING THE STAGE...

THE OBJECTIVE FOR THE OCTOBER 2008 CAMPAIGN SCREEN TEST FOR SEMINOLE POWER SPORTS WAS TO INTRODUCE THE GIRLS TO EACHOTHER, THE CAMERA, AND THE DEMANDS OF SHOOTING COMMERCIALS. ALTHOUGH ONE OF THE GIRLS HAD BEEN “FAMILIAR” WITH SHOOTING TELEVISION BEFORE, EACH DIRECTOR AND CREW HAVE A DIFFERENT STYLE TO DIRECTING. AT POWERHOUSE, DAVID “DP” PRESCHEL WRITES, DIRECTS, AND PRODUCES ALL CLIENT CREATIVE ALL THE TIME. HE IS DIRECTLY RESPONSIBLE FOR THE LOOK, FEEL, AND DELIVERY OF EACH TELEVISION AND RADIO COMMERICAL…. HE IS ALSO A PERFECTIONIST. HE KNOWS TALENT WHEN HE SEES IT– THEN DEMANDS THE BEST.

THE SCRIPTS ARE DESIGNED TO REINTRODUCE THE DEALERSHIP BACK INTO THE CENTRAL FLORIDA COMMUNITY.  “GET A SPORT BIKE, CRUISER, ATV, PERSONAL WATERCRAFT, OR BOAT FROM SEMINOLE POWER SPORTS TODAY!” THE TELEVISION SPOTS ARE ESSENTIALLY DRIVING ALL CONSUMER TRAFFIC TO THE WWW.SEMINOLEPOWERSPORTS.COM WEBSITE THROUGH TRADITIONAL BROADCAST MEDIA. IN THIS WAY, THE STORE HAS AN OPPORTUNITY TO INTEREST THE CONSUMER, VISUALLY DEPICT THE BRANDS, MERCHANDISE, AND TALENT, THEN TELL THE CONSUMER WHERE TO FIND MORE INFORMATION ABOUT THE DEALERSHIP, THE PRODUCT, THE DEAL! VISIT US TODAY! REQUEST MORE INFORMATION!

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s