Demo Ford’s first driveable prototype with the teen safety feature MyKey!
Ford Motor Company is introducing a new feature called MyKey™ that enables parents to encourage their teens to practice safer driving behavior and address the number one cause of teen fatalities – auto accidents. The Ford MyKey™ Teen Safety demonstration was held at Ford Lincoln Mercury of Gainesville, 2201 N Main St, Gainesville, FL on Tuesday, May 26 from 2-3:30 pm. The Gainesville Sun and other members of the press were in attendance at the event. It was a prestigious honor for Ford Lincoln Mercury of Gainesville since it was one of eight dealerships in the state of Florida to host a presentation of the new technology.
Ford’s new Mykey was named first on AAA’s list of top 10 picks for new auto technologies. Mykey will debut as a standard feature this summer on the 2010 Ford Focus and will quickly be offered on many other Ford, Lincoln, and Mercury models. It allows parents to set top speed and audio limits to help encourage their teenagers to drive safer, more fuel efficiently and increase safety belt usage. Some of the basic features of Ford’s Mykey technology allow parents to limit a vehicle’s top speed to 80 mph and/or the stereos volume up to 44% of its max and set a sustaining chime if the seatbelts aren’t being used.
Holding the key
The MyKey system allows the parent to program any key through the vehicle message center, which updates the SecuriLock™ passive anti-theft system. When the MyKey is inserted into the ignition, the system reads the transponder chip in the key and immediately identifies the MyKey code, which enables certain default driving modes, including:
- Persistent Ford Beltminder™ with audio mute. Ford’s Beltminder system typically provides a six-second reminder chime every minute for five minutes. With MyKey, the Beltminder chime continues at the regular interval and the audio system is muted until the safety belt is buckled. A message center display “Buckle Up to Unmute Radio” also appears on the instrument cluster.
- Earlier low-fuel warning. Rather than a warning at 50 miles to empty, MyKey provides a warning at 75 miles to empty.
- If MyKey is in the ignition, features such as Park Aid and BLISTM (Blind Spot Information System) with Cross Traffic Alert cannot be deactivated.
Additional MyKey features that can be programmed through the vehicle’s message center setup menu:
- Limited top speed of 80 mph
- Traction control system, that limits tire spin, cannot be deactivated
- Limited audio volume to 44 percent of total volume
- A speed alert chime at 45, 55 or 65 mph
Using MyKey to teach teens to avoid speeding can provide an added benefit – improved fuel economy. Ford research shows that driving 55 mph instead of 65 mph consumes 15 percent less fuel, and mastering other eco-driving habits such as avoiding jackrabbit starts and excessive idling can help improve fuel economy by more than 50 percent.