Ford shifts advertising into overdrive.
The struggles of General Motors and Chrysler may be the opening Ford Motor Company has long waited for. It has increased radio marketing as it looks to take share from competitors. Ford aired 81,261 spots in May according to Media Monitors. That’s more than twice what General Motors ran.
Even so, General Motors hasn’t stopped spending with radio altogether. Over the last year it leads Ford 607,121 to 517,182 in radio spots. Both automakers are also significantly above its low-water mark. In January they aired fewer than 6,000 radio commercials.