BIG GAINS FOR DOMESTICS IN NEW POWER STUDY

BIG GAINS FOR DOMESTICS IN NEW POWER STUDY
The Daily News of TV Sales Thursday, June 25, 2009
Daily Fax/PDF newsletter
Subscription: $325 per year
Call toll free: 888-884-2630
This publication cannot be
distributed beyond the office
of its named subscriber.
Send sales-related job listing
to: Ads@spotsndots.com
Copyright 2009.
HYUNDAI ALSO IMPROVES
Some might think it’s too little, too late, but the Detroit
three showed significant improvements in the new 2009
Initial Quality Study from J.D. Power and Associates,
which measures problems that arise in the first 90 days
after a vehicle was purchased. Power says that the number
of problems reported by owners improved by 8% on a total
industry basis, but new vehicles sold by GM, Ford and
Chrysler collectively produced
improvements of an average of 10%.
“Even in the face of
unprecedented challenges, the
Detroit automakers are keeping their
focus on designing and building highquality
vehicles, which is a
precondition for long-term success,”
Power’s VP of automotive research David Sargent said.
Overall, the industry average is 108 problems per 100
vehicles sold, which is down from 118 problems a year
ago. Domestic brands averaged 112 problems, down
from 124 problems per 100 vehicles last year.
Automotive News notes overall quality was the best in
the 23-year history of the study, based on responses from
more than 80,000 people.
On a basis of cars (excluding light trucks, minivans,
SUVs), domestics matched the imports on initial quality at
102 problems per 100 cars, according to the Detroit News.
On a total brand basis, three luxury brands led the list,
Lexus with 84 problems per 100 vehicles, Porsche with
90, and Cadillac with 91. Hyundai was fourth with 95
problems (its U.S. head pointed out that the upscale
Genesis model would have tied Lexus on a standalone
basis), and Honda came in fifth at 99 problems.
Other brands beating the industry average were
Mercedes and Toyota, 101 problems; Ford, 102;
Chevrolet and Suzuki, 103; and Infiniti and Mercury, each
at 106 problems.
Although Chrysler showed improvement versus its own
prior results, it sill dragged down the domestic average.
Dodge, its best brand, recorded 134 problems; brand
Chrysler was at 136, and Jeep 137.
Despite the overall improvement, brands that were
below the industry average were more than double the
number of brands above it; 25 below the average compared
to twelve that beat it. In addition to the Chrysler brands, the
others that fell below the average were Nissan, 110; Acura,
111; BMW, Kia, and Volkswagen, 112; GMC, 116; Buick,
117; Audi, Pontiac, Scion, and Volvo, 118; Saturn, 120;
Mazda, 123; Lincoln, 129; Subaru, 130; Jaguar, 134;
Mitsubishi, 135; Hummer, 136; Saab and Smart, 138; Land
Rover, 150; and Mini, 165.BIG GAINS FOR DOMESTICS IN NEW POWER STUDY
The Daily News of TV Sales Thursday, June 25, 2009
Daily Fax/PDF newsletter
Subscription: $325 per year
Call toll free: 888-884-2630
This publication cannot be
distributed beyond the office
of its named subscriber.
Send sales-related job listing
to: Ads@spotsndots.com
Copyright 2009.
HYUNDAI ALSO IMPROVES
Some might think it’s too little, too late, but the Detroit
three showed significant improvements in the new 2009
Initial Quality Study from J.D. Power and Associates,
which measures problems that arise in the first 90 days
after a vehicle was purchased. Power says that the number
of problems reported by owners improved by 8% on a total
industry basis, but new vehicles sold by GM, Ford and
Chrysler collectively produced
improvements of an average of 10%.
“Even in the face of
unprecedented challenges, the
Detroit automakers are keeping their
focus on designing and building highquality
vehicles, which is a
precondition for long-term success,”
Power’s VP of automotive research David Sargent said.
Overall, the industry average is 108 problems per 100
vehicles sold, which is down from 118 problems a year
ago. Domestic brands averaged 112 problems, down
from 124 problems per 100 vehicles last year.
Automotive News notes overall quality was the best in
the 23-year history of the study, based on responses from
more than 80,000 people.
On a basis of cars (excluding light trucks, minivans,
SUVs), domestics matched the imports on initial quality at
102 problems per 100 cars, according to the Detroit News.
On a total brand basis, three luxury brands led the list,
Lexus with 84 problems per 100 vehicles, Porsche with
90, and Cadillac with 91. Hyundai was fourth with 95
problems (its U.S. head pointed out that the upscale
Genesis model would have tied Lexus on a standalone
basis), and Honda came in fifth at 99 problems.
Other brands beating the industry average were
Mercedes and Toyota, 101 problems; Ford, 102;
Chevrolet and Suzuki, 103; and Infiniti and Mercury, each
at 106 problems.
Although Chrysler showed improvement versus its own
prior results, it sill dragged down the domestic average.
Dodge, its best brand, recorded 134 problems; brand
Chrysler was at 136, and Jeep 137.
Despite the overall improvement, brands that were
below the industry average were more than double the
number of brands above it; 25 below the average compared
to twelve that beat it. In addition to the Chrysler brands, the
others that fell below the average were Nissan, 110; Acura,
111; BMW, Kia, and Volkswagen, 112; GMC, 116; Buick,
117; Audi, Pontiac, Scion, and Volvo, 118; Saturn, 120;
Mazda, 123; Lincoln, 129; Subaru, 130; Jaguar, 134;
Mitsubishi, 135; Hummer, 136; Saab and Smart, 138; Land
Rover, 150; and Mini, 165.

Thursday, June 25, 2009

Some might think it’s too little, too late, but the Detroit

three showed significant improvements in the new 2009

Initial Quality Study from J.D. Power and Associates,

which measures problems that arise in the first 90 days

after a vehicle was purchased. Power says that the number

of problems reported by owners improved by 8% on a total

industry basis, but new vehicles sold by GM, Ford and

Chrysler collectively produced

improvements of an average of 10%.

“Even in the face of

unprecedented challenges, the

Detroit automakers are keeping their

focus on designing and building highquality

vehicles, which is a

precondition for long-term success,”

Power’s VP of automotive research David Sargent said.

Overall, the industry average is 108 problems per 100

vehicles sold, which is down from 118 problems a year

ago. Domestic brands averaged 112 problems, down

from 124 problems per 100 vehicles last year.

Automotive News notes overall quality was the best in

the 23-year history of the study, based on responses from

more than 80,000 people.

On a basis of cars (excluding light trucks, minivans,

SUVs), domestics matched the imports on initial quality at

102 problems per 100 cars, according to the Detroit News.

On a total brand basis, three luxury brands led the list,

Lexus with 84 problems per 100 vehicles, Porsche with

90, and Cadillac with 91. Hyundai was fourth with 95

problems (its U.S. head pointed out that the upscale

Genesis model would have tied Lexus on a standalone

basis), and Honda came in fifth at 99 problems.

Other brands beating the industry average were

Mercedes and Toyota, 101 problems; Ford, 102;

Chevrolet and Suzuki, 103; and Infiniti and Mercury, each

at 106 problems.

Although Chrysler showed improvement versus its own

prior results, it sill dragged down the domestic average.

Dodge, its best brand, recorded 134 problems; brand

Chrysler was at 136, and Jeep 137.

Despite the overall improvement, brands that were

below the industry average were more than double the

number of brands above it; 25 below the average compared

to twelve that beat it. In addition to the Chrysler brands, the

others that fell below the average were Nissan, 110; Acura,

111; BMW, Kia, and Volkswagen, 112; GMC, 116; Buick,

117; Audi, Pontiac, Scion, and Volvo, 118; Saturn, 120;

Mazda, 123; Lincoln, 129; Subaru, 130; Jaguar, 134;

Mitsubishi, 135; Hummer, 136; Saab and Smart, 138; Land

Rover, 150; and Mini, 165.

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