U.S. Auto Makers Score Wins in Meeting Consumer Expectations says AutoPacific’s 2009 Ideal Vehicle Awards

U.S. Auto Makers Score Most Wins in Meeting Consumer Expectations According to AutoPacific’s 2009 Ideal Vehicle Awards

Survey of 32,000 Consumers Reveals Vehicles that Meet or Exceed Expectations

TUSTIN, Calif., June 29 /PRNewswire/ — Porsche and Ford Motor Company earned top honors in the 2009 Ideal Vehicle Awards (IVA), announced today by automotive research firm AutoPacific. The IVAs are based on owners’ ratings of their new 2009 model year cars and trucks across 15 key vehicle attributes. The cars or trucks that owners would change the least are the most ideal.

“In today’s economy, car buyers take many factors into consideration – styling, safety features, fuel economy and more,” says George Peterson, president of AutoPacific. “IVA winners deliver the most of what consumers are really looking for in their vehicles.”

“While some measurements barely differentiate between the highest and lowest-ranked vehicles, the Ideal Vehicle Awards clearly show which carmakers are providing the attributes car buyers want,” says Peterson. “Looking at segment wins and top overall honors, shoppers can use the IVAs as a benchmark for vehicles that are designed and built with customers just like them in mind. In fact, AutoPacific owner research also shows that IVA-winning vehicles achieve higher overall satisfaction from their owners.”

For 2009, the top-rated premium brand is Porsche, outscoring Buick and Jaguar for the most ideal premium vehicle brand honors. The top-rated mainstream brand is Ford, outscoring Mercury for top mainstream brand results. Porsche and Ford were also the highest scoring premium and mainstream brands in the 2008 IVA rankings.

The top-rated vehicle overall is the Honda Odyssey minivan, which beat out the next-highest rated vehicle, the Toyota Venza, from the premium mid-size crossover SUV segment. Rounding out the top five were three Ford Motor Company products: the Ford F-150 large pickup, followed by the Ford Taurus and the Lincoln Town Car, both in the large car segment.

Ford Motor Company leads the industry with a total of five segment winners. Hyundai/Kia and Toyota/Lexus each had three segment winners, with Chrysler, General Motors and Honda bringing in two wins each.

Of the twenty-three Ideal Vehicle Award (IVA) categories, American brands have nine segment winners, Japanese brands seven, European brands four, and Korean brands have three segment winners.

The top-rated product segment is Large Car, beating out last year’s leading category, Large Crossover SUV. American buyers continue to value large, comfortable vehicles suitable for suburban driving and longer distance highway cruising.

    2009 Ideal Premium Brand: Porsche
    2009 Ideal Mainstream Brand: Ford
    2009 Ideal Product Segment: Large Car

    2009 Ideal Vehicle Award Winners:

    Passenger Cars:
    Premium Luxury Car               Lexus LS
    Aspirational Luxury Car          Hyundai Genesis
    Large Car                        Ford Taurus
    Luxury Mid-Size Car              Lexus ES350
    Premium Mid-Size Car             Saturn Aura
    Mid-Size Car                     Volkswagen Jetta
    Image Compact Car                MINI Cooper
    Compact Car                      Hyundai Elantra
    Economy Car                      Honda Fit
    Sports Car                       Porsche 911
    Sporty Car                       Dodge Challenger

    Pickups, SUVs and Minivans
    Large Pickup                     Ford F-150
    Compact Pickup                   Ford Explorer Sport Trac
    Luxury Sport Utility             Lincoln Navigator
    Large Sport Utility              Nissan Armada
    Premium Mid-Size Sport Utility   Ford Explorer
    Mid-Size Sport Utility           Jeep Liberty
    Luxury Crossover SUV             BMW X5
    Large Crossover SUV              Chevrolet Traverse
    Premium Mid-Size Crossover SUV   Toyota Venza
    Mid-Size Crossover SUV           Subaru Forester
    Compact Crossover SUV            Kia Sportage
    Minivan                          Honda Odyssey

In addition to identifying segment winners, IVA also establishes numerical ideal vehicle ratings for virtually every passenger car and light truck in the United States market. These results come from calculating owner input across 15 specific areas related to a vehicle’s attributes, including: exterior styling, exterior size, passenger roominess, cargo space, driver’s seat comfort, driver’s seat visibility, interior technology, interior lighting, power and acceleration, ease of getting in and out, interior storage compartments, ride, handling, safety features and tires and wheels.

In 2009, AutoPacific has named its Vehicle Satisfaction Award winners, plus announced “Owner Recommendations,” based on a survey of more than 25,000 new car owners.

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3 responses to “U.S. Auto Makers Score Wins in Meeting Consumer Expectations says AutoPacific’s 2009 Ideal Vehicle Awards

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