Ford Could Surpass GM
Posted: Jul. 10, 2009 10:07 a.m.
GM may be shedding its bad assets, but if Ford has its way, GM will shed something else: its title as the top-selling brand in America.
Bloomberg reports, “Ford Motor Co., gaining ground on its distressed domestic competitors, may surpass General Motors Corp. this year to become the top-selling automaker in the U.S. for the first time since 1931.”
The Street says June sales left Ford in a good position for an attack. “Ford reported its smallest sales decline in 11 months, making it the country’s No. 2 automaker in June and raising the possibility that it could move to the top spot.” According to the Street, Ford sales “fell by 11%, while Toyota sales fell 33% and sales at General Motors fell 34%.”
As the only domestic automaker that has not undergone bankruptcy, Ford is in a stronger position than Chrysler or GM. Ford has also had some successes with recent models, including the Ford Fusion hybrid, which some reviewers says is a better all-around car than the Toyota Prius. The 2010 Fusion hybrid sits at the top of our affordable midsize car rankings.
The good sales news and strong market position has caused Ford to increase production. The Associated Press reports, “Citing better-than-expected sales and traffic at dealerships, Ford Motor Co. said Monday it plans to increase third-quarter production by 25,000 units – marking the automaker’s second production hike in recent weeks.”
According to a Ford spokesman, “We had pretty well lowered production in recent quarters to meet demand,” Truby said. “Now as we’re seeing market share increases and showroom activity, we’re ramping up production to meet that demand.”
Some analysts say that demand is likely to rise in the coming weeks as consumers seek to take advantage of the government’s Cash for Clunkers program.
If you’re in the market for a new car — even if it’s not a Ford — check out the U.S. News rankings of this year’s best cars as well as this month’s best car deals.