2010 Ford Taurus Gets Hi-Tech Campaign to Match Car


PRnewswire.com – July 31, 2009

2010 Ford Taurus advertising campaign debuts Aug 4
5 demonstration Webisodes target discerning consumers
Promotes high-tech, focus on technology, innovation and style
Compares technology features and quality against more expensive luxury sedans
Including Audi, Lexus, Acura and Infiniti
2010 Ford Taurus offers unprecedented technology and innovation for segment
Entry-level price of $25,995
EcoBoost twin-turbocharged, direct-injection engine
Ford exclusives such as MyKey, SYNC offered
Also Multi-Contour Seats w/ Active Motion and Blind Spot Information System
“The convenience and ability to offer customers additional information at the touch of their mobile device speaks volumes on how technologically advanced the new Taurus is. This high-tech marketing process will showcase the attention to detail that customers shopping for Taurus will appreciate.” — Matt VanDyke, marketing director, Ford 

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