Ford Reveals Biggest, Most Experiential Display at 2010 North American International Auto Show
At NAIAS, Ford Motor Company will display 60 new Ford cars and trucks and 21 new Lincoln and Mercury vehicles. A new powertrain display includes two assembly-line robots from the Cleveland Engine Plant, named Eco and Boost, where the company’s new EcoBoost engines are built.
Ford’s entire new car portfolio will be on display inside the floor’s Blue Oval – everything from the new Ford Fiesta to the company’s flagship sedan, the Ford Taurus.
Visitors to the Fiesta area can take a break and play Foosball on one of the world’s largest Foosball tables, Twitter their reactions to Fiesta, and learn about the 15 class-leading exclusive features that put Fiesta head and shoulders above competitors in the B segment. A Taurus SHO in-car theater will take visitors for a ride through both the tame and wild sides of Taurus SHO.
Taking center stage in the Ford display will be the next-generation Ford Focus, where visitors can learn about the agility and precision of Focus’s driving dynamics by playing the Control Blade Challenge, which is like a Wii game. Touch-screen digital displays explain Focus technologies and allow visitors to integrate their pictures into a virtual world and e-mail it to themselves. There also will be special zones for Ford crossovers and trucks and specially built areas for the Ford Mustang, Taurus, Fiesta, Fusion, Transit Connect and Super Duty.
The latest entry in the Lincoln lineup – the 2011 MKX – will launch at NAIAS, too. Lincoln will present an attention-getting cutaway of the vehicle to demonstrate the class-leading technology, safety and luxury features, including the industry exclusive MyLincoln Touch™.
To demonstrate this advanced feature, a one-of-a-kind 16 x 3-foot interactive table will take visitors on a journey through Lincoln’s thoughtful, purposeful technology; with the new MyLincoln Touch seamlessly integrated into the experience.
“The Ford auto show display is proof that Ford is launching more product than any other manufacturer,” said Farley. “In 2010, Ford globally will deliver five times more new or freshened product than even 2009, bringing to market an unprecedented volume of new products people want – with class-leading fuel economy, quality, safety and technology.”
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