HYUNDAI DOUBLES CO-OP AD MONEY FOR 2010

HYUNDAI DOUBLES CO-OP AD MONEY FOR  2010

Hyundai, one of only three brands to increase saleslast year, will try to sustain its momentum by making more advertising money available to its dealers.Automotive News reports that regional ad associationand individual dealer co-op advertising willget big increases this year, said DaveZuchowski, head of sales at Hyundai MotorAmerica.“We’re doubling co-op money this yearfrom last year and significantly increasingregional, yet not backing down from national,”Zuchowski said.Zuchowski says co-op money willincrease from $25 million in 2009 to $50million this year. He says funds going to theregional ad associations this year will rise by about 35%.“We’re now spending about $2 for every $1 the dealersspend” on regional ads, Zuchowski said.Dealers will play an important role next month asHyundai debuts a redesigned version of the Sonata, itslargest-volume car. Hyundai will spend about $160 millionto bring out the Sonata — the most it has spent on a vehiclelaunch — and it wants the dealers to chip in at the regionaland local levels.

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