Video: The Next Digital Marketing Frontier
By: Manny Rivas, Search Engine Watch, April 8, 2010
Video, as a marketing channel, has pushed its way into the hearts and minds of marketing agencies and businesses of most sizes. What’s not to like? The numbers to quantify the shift speak for themselves.
- YouTube receives more than 100 million unique visitors and streams more than 6 billion videos monthly, according to Nielsen.
- Users viewed 33.2 billion videos during the month of December 2009, according to comScore.
- 86.5 percent of the total U.S. Internet audience viewed online video in December 2009, according to comScore.
The list goes on and on.
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