Business branding is more important now than it’s ever been. Everything your company puts out on the web from social media and blogs, to a website, should promote your business in the best possible way. There’s a lot you can do without spending a ton of money. Just take advantage of the power of the internet.
The most important thing to consider is your logo. Think of it as your first impression to a potential customer and compare it to what you wear on your first job interview. The logo should highlight your business and be visually appealing at the same time. So you have an idea, now what? Do your research! Make sure your idea hasn’t already been taken by another business.
Now, you don’t want to go and change your logo every few months or so. You have to create a timeless and lasting one. Avoid trends and speak to your potential customers on a personal level. If you don’t feel comfortable doing it yourself, hire a professional. Be sure they understand the values and goals of your business and have a firm grasp on marketing/social media tactics.
After your logo has been created, think about where you want to place it as far as web presence goes. Create social media accounts, blogs, and a website for a start.