In this generation we are lucky to have social networking sites that can easily help us in our marketing efforts. There are some benefits to having a LinkedIn account and using it for marketing purposes.
It allows people to find you. 75% of business to business buyers use Social Media as part of the purchase process. LinkedIn is the number 1 website they use.
Maintain a good digital reputation. 85% of all purchase decisions start with online research — make sure your customers can find you.
Update your expertise. Daily status updates will keep consumers informed about your expertise and knowledge. It also adds to your credibility and image.
Build brand awareness. By using LinkedIn your brand or company can appear on Google’s search engine.
Promote your business. LinkedIn accounts will promote your company when you mention that you work there and post on status updates what you are doing for the business.