According to recent statistics from the Pew Research Center’s Project for Excellence in Journalism, US marketers spent more money advertising online than in newspapers in 2010. This past year also marked the first year that online readership surpassed print readership in the US.
Total newspaper spending declined 6.6% to $25.7 billion including both print and online editions. On the contrary, online ad spending in the US continues to increase and is expected to reach $28.5 billion at years end.
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