Android and iPhones, the two leading smartphones of today are now being offered apps by companies such as cars.com that will allow the user to view features almost identical to it’s website. Key features include search, vehicle listings (with photos) and dealer locator including maps and directions. Ready-to-buy shoppers can have all of this information sent to their phone by simply clicking a button on the cars.com website.
There’s no doubt that we will see more companies enabling their sites to become ‘mobile-optimized’ in the very near future. With statistics pointing to 45% of phone buyers looking to purchase smartphones, apps like this one will have no problem increasing their company’s sales in a growing digital community with this kind of information at their fingertips.