Are Daily Deal Sites a Good Deal for Small Businesses?

A new report from Cambridge, Mass.-based Forrester Research indicates that the majority of consumers who redeem prepaid vouchers already were customers of the brand or business that was offering the deal. For clothing and shoe stores, this number is as high as 80 percent, according to the report.

Meanwhile, more than half of the customers surveyed for the report, called “Myths And Truths About Daily Deals,” say they would have made a purchase regardless of having the coupon voucher.

Another big issue is exactly how many people are paying attention to these deal offers, especially over email. “While Groupon vaunts the size of its ‘subscriber base,’ all evidence points to the medium becoming less important,” says Forrester vice president and senior analyst Sucharita Mulpuru, who co-authored the report. “A significant portion of people who once subscribed to these emails no longer do, and many simply don’t want to because they have no need for more clutter in their inboxes.”

One response to “Are Daily Deal Sites a Good Deal for Small Businesses?

  1. For me, I like the group buying/daily deal purchases of items that I would typically not splurge on, like a nice massage, manicures, pedicures, etc. I can understand something for a product like clothing or shoes that one may tend to stick to what they are comfortable with. Many group buying and daily deal websites besides groupon and living social are out there, especially on niche market type items. You can look to see what is happening in your area by checking out our group deal and daily deal directory – And if you do decide to go the daily deal route – get your site listed for free at our directory as well!

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