Category Archives: AMELIA.COM

Tips To Keep Visitors On Your Web Site

Your Web site can under-perform, actively drive customers away, poorly represent your business, or, well, just be horrible. Here are a few easy ways you can keep visitors on your Web site:

1. Be mobile-friendly. Almost 5 billion people have mobile phone subscriptions out of a population of approximately 7 billion people. You need a fast, well-designed, and efficient mobile-friendly site for your customers.

2. SEO optimization is not more important to you than readability. You got them there with high-ranking keywords, but once they arrive they want to read something written by and for real people. Avoid blatant SEO tactics.

3. Visitors want to know who you are, what you do, and how to reach you. Fluff, jargon, hype etc. do not belong on an About Us page. Be real — customers will respond.

4. Do not use auto-play audio or video. No one wants to turn off the video, or turn down the sound. If you include video or audio, let visitors choose to access it.

5. Don’t ask visitors to learn how to use your site. If an operation or a page itself requires some sort of instructions, your site is broken. Be clear. Be straightforward. Make next steps intuitive. Sometimes a little site reorganization or a different navigation structure is all you need. Remember, any time visitors have to figure out what to do next, they leave.

6. Include a search function. Maybe a small website doesn’t need an internal search function, but why take the chance? Many people would rather use a search function than take the time to explore. Since hundreds of millions of Google searches are performed every day, at least a few of your visitors will be happy to see a search function.

7. Deliver on advertising promises. Anyone can run an AdWords campaign and generate traffic, but what happens when a visitor lands on a page that only partially relates to the ad? They leave. Include one main call to action, make sure each page has a clear purpose, and don’t throw everything you have on a page in the hope something will create a response. Make sure your pay-per-click ads deliver exactly what they promise.

Following just a few of these simple tips will surely help to keep visitors on your site, and coming back for more.

Write a Better ‘About Us’ Page

Potential customers who click your About Us page are already interested; now they want to be reassured you are the right choice. Here’s how to be sure your About Us page gives potential customers what they need:

Think customer first. What do potential customers want to know? At a basic level, first-time visitors want to know you own a real business with real capabilities. What questions are you asked during sales calls? What information tends to seal a deal or win over a hesitant customer? If I’m looking for a fulfillment center, “providers of outstanding customer experiences” means nothing to me, but “99.3% on-time shipping with a .002% error rate” sounds pretty good, because …
Facts are compelling, superlatives are not. Lots of About Us pages are filled with words like outstanding, excellent, world-class, visionary, cutting edge, etc. If your business truly is outstanding, prove it with facts. If your business truly is visionary, talk about innovative products you’ve developed. If you don’t have many facts and figures (yet), admit it. Describe what your business hopes to achieve, and how.
Don’t try to be something you’re not. As a general rule, the smaller the business the “fluffier” the About Us page. Trying to make your small business look bigger is a natural impulse but can also create awkward moments when a potential client asks for references or specific examples. Own the fact you’re a startup and show why new clients will benefit: Greater focus on individual customers, shorter lead times, a burning desire to prove yourself in a new market, etc. Candor is compelling. Turn who you really are into an advantage.
Describe qualifications, but be brief. Certifications and awards are great, but pick a few that resonate the most with potential customers. (Stick the rest on a separate “Industry Awards” page.) If you won an Emmy you can probably leave out your “Best Supporting Actor in a Non-Speaking Role at the Roadhouse Dinner Theater and Swap Shop” award.
Kill the stock photos. We’re all expert stock photo spotters. Use real photos or no photos at all. Seriously: Will anyone believe these fine folks work for you?
See your About Us page as a continual work in progress. Most About Us pages stay static for months or years. Whenever you land major customers, add expertise and capabilities, enter new markets, open new locations, etc., update your About Us page. Keep it fresh for prospective clients and for SEO purposes.
Don’t be afraid to ask for help.  Ask someone to read your About Us page and then describe back to you what you do. If they can’t immediately answer most of the five Ws (who, what, when, where, why), get back to work.
Final thought: If you’re fairly modest and writing an About Us page feels “salesy” or self-congratulatory, focus on facts, figures, and accomplishments. Objective information is a lot easier to write and a lot more powerful as well. Think about the needs you fulfill and the problems you solve for your customers. Then use plain language to describe how you fulfill those needs and solve those problems.

And put a monthly reminder on your calendar to revise your About Us page. It can always be improved.

GOOGLE ADWORDS

IT’S BEEN AWHILE SO I FIGURED I’D UPDATE YOU SOME ON OUR MOST RECENT COMINGS AND GOINGS. PROBABLY THE BIGGEST DEVELOPMENT IS HOW WELL WE HAVE BEEN DOING WITH GOOGLE ADWORDS. ALTHOUGH WE CONSIDER OURSELVES TO BE GROUNDED IN TRADITIONAL MEDIA, WE TAKE A DECIDEDLY UNTRADITIONAL APPROACH TO ALL THINGS MEDIA. NOW, WITH BRITTANI FOCUSED SQUARLEY ON GOOGLE ADWORDS, WE ARE AGAIN TAKING OUR CLIENTS ON A VERY UNIQUE JOURNEY. OUR VIEW IS TO APPROACH ADWORDS LIKE ANY MAINSTREAM MEDIA, NOT SOME OUTSIDE INTERNET SOLUTION. SO, THE THINKING AT POWERHOUSE IS COST EFFECTIVE BUDGETING, BE THERE WHEN PEOPLE SEARCH, AND DELIVER A STRONG, COMPELLING MESSAGE TO GENERATE CLICKTHROUGH. BRITT TALKS TO CLIENTS ABOUT STRENGTHENING THE BACK END AND WHAMMO! SUCCESS! TO PROVE IT, WE HAVE SIGNED UP ALL OUR CURRENT CLIENTS TO OUR GOOGLE ADWORDS PROGRAM AND A FEW NEW ONES. MOST RECENTLY, AMELIA.COM, JAGUAR LAND ROVER OF MERRITT ISLAND AND ISLAND LINCOLN MERCURY. MORE DETAILS TO FOLLOW.