Tag Archives: 102 JAMZ

JPMorgan: Look for a 10.5 Percent Rebound in U.S. Display Advertising

In the advertising industry overall, revenues generated by direct and brand advertising are roughly split 50/50. But in the online world, where direct advertising is represented mostly by search and email ads and brand advertising by graphical display ads, the split is closer to 70/30 in favor of direct ads.

Last year, with the economy down, the display portion of the U.S. online advertising industry had a particularly rough time. Total revenues in 2009 were down 5.2 percent to $7.5 billion, estimates JPMorgan analyst Imran Khan in a new Internet industry report. But he forecasts that in 2010 U.S. display advertising will rebound 10.5 percent to $8.3 billion, buoyed by a rising economy and actions to reduce the glut of display ad inventory for higher quality sites and content. For instance, both AOL and CBS are making moves to remove their premium ad inventory from ad networks where prices get beaten down to the lowest common denominator.

As the industry moves away from plain-vanilla CPM ads—which lead to banner blindness—and towards a variety of better-performing ad formats (including sponsorships, behavioral targeting, and more timely display ads), that should help lift revenues as well.

Khan expects U.S. search advertising to grow an even brisker 13.2 percent pace in 2010 to $16.6 billion, after virtually flat 0.8 percent growth in 2009. To get a sense of the disparity in the economics between display and search advertising look at JPMorgan’s estimates of display RPM (revenue per 1,000 impressions) and search RPS (revenue per 1,000 searches). The average display RPM is forecast to be $1.92 this year, while the average RPS is forecast to be $70.14. Which side of that equation would you rather be on? Which has the most upside?

In mobile advertising, both display and search are puny compared to text messaging ads. Total U.S. mobile advertising for 2009 is estimated at $2.6 billion, up 62 percent. But $2.3 billion of that was from text messaging. Only 178 million was mobile search, and $140 million was display (both up 80 percent last year). In 2010, mobile advertising is forecast to grow 45 percent to $3.8 billion, with the breakdown being $3.2 billion SMS advertising, $253 million mobile display, and $321 million mobile search.

One of the biggest reasons to be hopeful about the outlook for the continued growth of the Internet advertising industry is that when you look at the time U.S. consumers spend on the Internet versus the amount of ad dollars which go there, the proportions are out of whack. As recently as 2008, U.S. consumers spent 38 percent of their media consumption time on the Internet (29 percent if you exclude teens and young adults), but it attracted only 8 percent of advertising dollars. Whereas consumers spent 37 percent of their media consumption time on TV, which captured 32 percent of advertising dollars. If you believe that time is money, advertising dollars should continue to flow towards the Internet.

GM chief to dealers in Orlando: Our company is back on track


GM chief to dealers in Orlando: Our company is back on track


4:22 PM EDT, September 24, 2009

The head of General Motors came to Orlando on Thursday on the final stop of a multi-city tour to assure dealers that their status is safe, the company is stable and some good products are in the pipeline.

Some dealers, of course, may not be that stable. Pontiac has “almost wound down,” said Frederick A. “Fritz” Henderson, president and chief executive officer, adding that deals to sell Saturn, Hummer and Saab are pending.

Going from eight brands to four “was a tough decision,” Henderson said. “We have great dealers, great products. Like many of the things we had to do, I don’t feel good about the decision, but I feel it was the right one.”

Another decision that Henderson said was “difficult” was to cut the ties with established dealers, as he has said he wants to shirk the GM dealer body from about 5,800 to 3,600 by the end of next year.

Among those on the chopping block: Holler Chevrolet in Winter Park and Classic Chevrolet in Altamonte Springs, both part of the Holler Automotive Group, which have been selling GM products since 1938. Henderson said he is not worried by current Congressional hearings into the process GM and Chrysler used to eliminate dealers.

Henderson got the job on April 1, but not in the way he wanted it: The 25-year GM veteran was named to the post after his successor and boss, Rick Wagoner, stepped down as part of the federal bailout of GM.

Henderson had hoped to keep GM out of bankruptcy, but shortly after taking over, GM did go bankrupt, and U.S. taxpayers ended up owning nearly 61 percent of the company. The recovery, Henderson said, is on schedule, and he hopes GM can go public again next year.

Henderson, 50, has spent most of his GM career outside the U.S., and since two-thirds of GM’s volume is from foreign sales, he was a natural candidate to head the company. Known as a money man — he has an MBA from Harvard Business School — Henderson is learning the product side quickly.

Henderson spent Wednesday evening at Carl Black Buick-Pontiac-GMC in Orlando, and presided over the unveiling the 2010 Buick LaCrosse and GMC Terrain.

Henderson is “an awesome guy,” said Carl Black General Manager Omar Rodriguez.

In an interview with reporters Thursday, Henderson said the restructuring of GM is nearly complete. GM’s present inventory of vehicles is about 500,000 less that it was early this year, reflecting the manufacturing cutbacks needed to match the market.

Henderson said the days of 17 million total vehicle sales in the U.S. seen just a few years ago may be gone for a long time, and he predicts the 2009 market will end with about 10.5 million sales, of which GM has just over 19 percent.

Next year, he expects the U.S. market sales to grow by about 1 million. Even if it doesn’t, Henderson said GM is now structured to break even in a market that has just 10 million total sales, with GM holding 18 percent of the market.

The Saturn sale to a group headed by racing magnate Roger Penske is proceeding on schedule, and Henderson hopes the Saab sale to a European group headed by Swedish supercar manufacturer Koneigsegg will succeed. Less certain is the pending sale of Hummer to a Chinese heavy equipment manufacturer, though Henderson’s past tenure as the head of GM’s Asian operations should help. If that deal fails, it is likely Hummer will die, he said.

Henderson said that the “Cash For Clunkers” was an effective sales tool, “short and sweet” and lasting just 45 days. September’s post-Clunker sales have been grim — Edmunds.com predicts GM’s September sales will drop 46.1 percent over September, 2009, and 37.8 percent from August, which was propped up by the clunkers program.

“But since the program was short and sweet, the hangover should be short, too,” he said.

DELAND TOYOTA SCION- SCION CAR SHOW! OCT 25TH 4-8P

deland toyota scion, www.delandtoyota.com, www.delandscion.com, is hosting its third car show for scion car club fans and enthusiasts like the Orlando chapter Scikotics and others looking to have a good time…

this is the third car show deland toyota scion has hosted in nine months.

Deland Toyota Scion

1701 S Woodland Blvd Deland, FL 32720

 

The theme for the event is “Spooky Scions.” To create this Halloween atmosphere and follow the suggestions of ScionLife members,
 
We are hosting the event in twilight so that participants can show off the lights on their ride.
We will be handing out day-glo necklaces, etc.
The dealership event lot will also have festive Halloween decor.
 
To prepare for the event, we created a contact on the ScionLife forums and have been posting topics and updates on the Spooky Scions event. In addition, we created a flyer and sent it out to all Scion contacts and potential event attendees inviting them to attend “Spooky Scions” at Deland Toyota Scion. We will also have on-air support by local radio station POWER 95.3, www.power953.com,   to promote the event.
 
During this event,
Deland Toyota Scion will be providing homemade BBQ.
All participants will receive a “Spooky Scions” Deland Toyota Scion event t-shirt.
DJ Chino from 102 JAMZ will be spinning all afternoon and evening. (check out DJ CHINO’s birthday bash at www.youtube.com/watch?v=VnUst9fHhIc)
We will have a discounted Scion merchandise and parts sale.
To follow through on the Halloween theme for Spooky Scions,
Deland Toyota Scion will be decorated in Halloween theme.
The dealership will host a costume contest for best Halloween Costume
Children attending the Scion event will trick or treat for Scion Sweets from car to car around the show.
A new car show category, Best Costume Car, has been added to the categories for judging.
 
We will host a contest for participants judged by Scion Certified technicians and salespeople. Categories are as follows:
Best XA
Best XB
Best XD
Best TC
Best Interior
Best Sound
Best of Show
We will have two new categories for the Spooky Scions show. We will add “Best Costume Car” to the judging roster, in addition to “People’s Choice” by popular suggestion from another local dealership, Keith Pierson Toyota.
People’s choice will be the winner by popular vote of all attendees
Best Costumer Car will be the Scion who best embraces the Halloween spirit.
 
All cateogry winners will be presented with a Spooky Scions trophy.

WE RECOMMEND THE FOLLOWING CAR WASH AND AUTO DETAIL ESTABLISHMENTS TO GET YOUR SCION IN PRIME SHAPE BEFORE THE SHOW:

Sonny Shine Auto Wash
1102 N Woodland Blvd
Deland, FL 32720 Map
(386) 740-0122
 
Car Bazaar
1211 S Woodland Blvd
Deland, FL 32720 Map
(386) 822-5611
Deland Auto Cleaning Inc
411 Berwick Cir
Deland, FL 32724
(386) 738-0783

A LITTLE BIT ABOUT DELAND TOYOTA SCION CAR SHOWS AND WHY WE DO THEM:

DELAND TOYOTA SCION WWW.DELANDTOYOTA.COM NEEDS PRESENCE IN THE COMMUNITY, ESPECIALLY WITH THE HOT SCION CULTURE EXPLODING ALL ACROSS CENTRAL FLORIDA. THESE SCION ENTHUSIASTS ARE YOUNG, HIP, AND SOCIAL. THEY ENJOY SHOWING OFF THEIR RIDE, TALKING ABOUT HOW TO UPGRADE THEIR CARS, AND PLANNING ON WHEN TO ROADTRIP TO THE NEXT SCION CAR SHOW. CHECK OUT THE SCION LIFE FORUM AND THE DETAILS OF THE DELAND TOYOTA SCION CAR SHOW AT: http://www.scionlife.com/forums/viewforum.php?f=32

http://www.scionevolution.org/forum/viewforum.php?f=44

THE BEST WAY FOR A DEALERSHIP LIKE DELAND TOYOTA SCION, WHO IS CENTRALLY LOCATED BETWEEN THE CITY OF ORLANDO AND DAYTONA BEACH, TO REACH THESE SCION ENTHUSIASTS IS TO INVITE THEM TO THE DEALERSHIP FOR A SPONSORED CAR SHOW. AT THE CAR SHOWS, WE JUDGE CARS ON DIFFERENT CATEGORIES, HAVE FREE FOOD, GIVEAWAY PRIZES AND BIG TICKET ITEMS, PLAY MUSIC FROM HOT DJ’S IN THE AREA LIKE DJ CHINO FROM 102 JAMZ, AND HAVE A GREAT TIME. BASICALLY THIS IS AN INTRODUCTION OF YOUR DEALERSHIP INTO THAT SOCIAL NETWORK– THE IDEA BEING THAT ONCE THEY COME TO YOUR DEALERSHIP, EXPERIENCE THE PEOPLE AND THE SCENE, THEY MIGHT POSSIBLY BRING THEIR SCION INTO SERVICE AT YOUR DEALERSHIP OR POSSIBLY UPGRADE TO THEIR NEXT CAR AT DELAND TOYOTA SCION… THAT’S THE LONG TERM GOAL. BUT FOR RIGHT NOW, IT’S GREAT PUBLIC RELATIONS FOR THE SCION ENTHUSIASTS.

THEY GET REALLY INTO IT. I START POSTING EVENT INFORMATION ON THE SCION LIFE AND SCION ENTHUSIASTS FORUMS MONTHS AND WEEKS IN ADVANCE, CONSTANTLY UPDATING THEM ON THE PRIZES, THE FUN, WHAT THE THEME IS, ETC. I DEVELOP FRIENDSHIPS WITH THESE PEOPLE, ASK THEIR OPINION, PICK THEIR BRAIN A LITTLE, FIND OUT WHAT THEY LIKE AND DON’T LIKE ABOUT DEALERSHIP CAR SHOWS. THAT HELPS US MARKET TO THAT GROUP OF PEOPLE IN THE FUTURE.

THERE IS A LOT OF PREPARATION THAT GOES INTO THESE SHOWS: SOMETIMES THERE ARE CO-OP FUNDS AVAILABLE FROM THE MANUFACTURER THAT NEED TO BE SUBMITTED. USUALLY WE GET THE FLYER IMAGE DONE QUICKLY SO THAT WE CAN POST THE FLYER IMAGE ON WWW.MYSPACE.COM , WWW.FACEBOOK.COM, THE SCION FORUMS LIKE WWW.SCIONLIFE.COM, AND DISTRIBUTE THEM LOCALLY TO AREA BUSINESSES, BARS, CLUBS, ETC. THIS WAY, OUR EVENT GETS AS MUCH EXPOSURE AS POSSIBLE. WE ALSO DO AN EMAIL BLAST TO PAST ATTENDEES NOTIFYING THEM THAT WE ARE HAVING ANOTHER CAR SHOW. PAST ATTENDEES ARE A GREAT WAY TO BRING BACK OLD FRIENDS AND INTRODUCE NEW PEOPLE TO THE DEALERSHIP AT THE SAME TIME.

TO FOLLOW THIS POST: I WILL UPLOAD OUR NEW SPOOKY SCIONS CAR SHOW FLYER AND OTHER EVENT INFO…