This past Sunday, advertisers everywhere were tuned into the Olympics of Advertising, or what we call the Brand Bowl. Who came out victorious and who failed to impress? Here are some of the highlights if you missed it:
Which were your favorites?
See them all here
Posted in Marketing, POWERHOUSE USA, Special Events
Tagged 2012, ADS, ads commercials, ADVERTISING, beer, best, bowl, branding, brands, bud light, cars, CHRYSLER, doritos, mms, popular, Powerhouse USA, spots, super, superbowl, TELEVISION, TV, videos, vw, worst all
According to a TVB analysis of Nielsen Media Research data for May 2011, a record number of American TV households are receiving video programming via an alternate delivery system (ADS), mostly via direct broadcast satellite, while wired-cable penetration has declined to a 21-year low.
According to Nielsen NTI data, national ADS penetration hit 30.9% last month, an all-time high that is up from 30.3% in May 2010. Wired-cable penetration, on the other hand, declined to 60.6% in May 2011 from 61.1% in May 2010 he last time wired-cable penetration had been any lower was in November 1989.
Click here to view more, including the penetration levels for all 210 DMAs.
Posted in Clients, Marketing, NEWS, Research, Uncategorized
Tagged ADS, ADVERTISING, alternate delivery system, america, american, broadcast, broadcast satellite, David "DP" Preschel, google, households, MARKETING, NEWS, Nielsen, Nielsen Media Research, NTI data, powerhouse, Powerhouse USA, RADIO, Research, SALES, satellite, TELEVISION, TV, TVB, wired-cable, wired-cable penetration
According to new data from the mobile ad network Jumptap, the older and wealthier you are the more likely you are to engage with ads shown on your mobile device. Users 40 and over are close to five times more likely to interact with an ad than those younger than 40, and people earning over $50,000 a year are twice as likely to do so than people earning less. These statistics were taken from “an analysis of the 10 billion ad requests made to the Jumptap network by its audience of 83 million unique users in April.” The study also discovered that “58% of mobile Internet users are getting content through their browser, compared to 42% via ad-supported apps.” Smartphone users are often wealthier and older than feature phone users and typically use more mobile data. Jumptap, and other mobile ad networks are widely aware of this and ad targeting on cell phones is being used more now than what was originally seen on the PC Web.
(Source: Online Media Daily 05/11/11)
Posted in Clients
Tagged ADS, ADVERTISING, affluent, branding, cell, cell phone, cellphone, click, data, device, interact, INTERNET, iphone, jumptap, MARKETING, mobile, mobile device, network, phone, PUBLIC RELATIONS, SMART, smart phone, statistic, text, users, wealth, web, youth
|| 29.3% OF AMERICAN TV HOUSEHOLDS NOW SUBSCRIBE
TO ALTERNATE DELIVERY, AN ALL-TIME HIGH
NEW YORK, Dec. 17, 2009 — More American TV households are receiving video programming via an alternate delivery system (ADS) than ever before, according to a TVB analysis of Nielsen Media Research data for November 2009.
According to Nielsen NTI data, national ADS penetration reached 29.3% of television households last month, an all-time high that is up from 28.7% in November 2008, and now represents 32.5% of subscription television customers (those paying for video delivery), another all-time high.
Direct broadcast satellite (DBS) delivery, the largest component of ADS, is now estimated at 29.0%, up from 27.4% in November 2008.
“Advertisers who buy cable locally need to know that local wired cable systems’ ability to deliver commercials continues to erode. In fact, in 29 markets, a majority of those paying for video programming are now getting that programming via ADS rather than from a wired-cable system,” said Susan Cuccinello, Senior Vice President, Research, TVB. “Local cable commercials are not seen in ADS homes, and so local advertisers need to deduct the ADS percentage of the audience if they are included in the cable systems’ submissions.” In November 2003 Nielsen Media Research began making available hard-wired local cable numbers and excluding ADS homes via its Total Viewing Sources DVD. But some third-party processors are still adjusting their software products to use the DVD and the printed Nielsen books do not break out the numbers separately, so advertisers will need to make ADS deductions manually for some time.
Posted in Clients, NEWS, Promotion, Research, Uncategorized
Tagged ADS, ADVERTISING, CABLE, David "DP" Preschel, Geotarget, MARKETING, Research, TV