Tag Archives: Brittani

40% of Tablet /Smartphone Owners Use Them While Watching TV Almost 20% searched for product information, coupons or deals while watching TV

American consumers are increasingly connected and our recent survey shows they are increasingly multitasking when it comes to multimedia.

Roughly 40 percent of tablet and smartphone owners in the U.S. used their devices daily while watching TV, while only 14 percent of eReader owners said they watched TV while using their device every day.

And what are smartphone and tablet owners doing while watching TV? Checking email. Email was the top activity for both men and women during television programming and commercial breaks. In addition, women reported engaging in social networking more than men, while men checked sports scores more often.

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Advertisers should take note that while viewers may be splitting attention between two (or three!) screens, 19 percent of smartphone and tablet owners searched for product information and 13 percent searched for coupons or deals while the television was on.

Online advertising becoming as important as spot TV

According to Q3 2011 research from media buying solutions provider STRATA, clients are becoming just as focused on digital media as they are on spot TV. US ad agencies reported 34% of clients were thinking most about online advertising in Q3, compared with 24% the previous quarter. Meanwhile, the number of clients whose primary focus was on spot TV dropped from 41% to an almost-even 35%.

The online marketing tactics in use by the agencies surveyed did not change much, with online display, search and social media coming out on top, their usage rates stable from quarter to quarter. On social media, similarly, priorities remained the same, with Facebook, YouTube and Twitter the clear leaders, though LinkedIn, in fourth position, gained ground.

The number of agencies purchasing mobile advertising for their clients also stayed relatively stable, at 23%, but the types of ads they were creating began to change. In Q3, display advertising took an even larger lead over SMS. More than half of agencies said they are now creating more mobile display ads for their clients than other mobile formats, compared to just 16% of agencies that are still mostly creating SMS ads.

The mobile devices being targeted by those ads were changing, too. Agencies cut their interest in BlackBerry by half between Q2 and Q3, according to STRATA. Still, Android-targeted efforts lagged behind iOS-focused ones.

eMarketer forecasts display will take 33% of mobile ad dollars in 2012, pushing it ahead of SMS and even with mobile search spending. It also estimates that the iPhone will lose its spot as the No. 1 smartphone in America by the end of this year, when Android’s share will far surpass it.

Google revenue soars, G+ network grows to 40 million

Google reported third-quarter earnings that handily beat estimates, and announced that its three-month-old Google+ social network now has 40 million users.

That’s a big increase from the 10 million users Google+ had at the end of Google’s last quarter, when it remained in a “limited” trial phase. The network opened to the public in late September.

In an earnings release late Thursday, Google said it earned $9.72 per share. Analysts polled by Thomson Reuters had forecast earnings of $8.74 per share.

Advertising and profit: Investors are looking to Google’s advertising figures as a barometer of the overall economy, and the numbers were good — though the cost-per-click increase was not as high as it was last quarter.

Profit rose as both the number of clicks on Google’s ads and the amount that advertising partners pay per click increased. Paid clicks rose 28% and cost per click ticked up 5% compared to last year.

Sales for the Mountain View, Calif., company rose 33% over the year to $9.7 billion. Excluding advertising sales that Google shares with partners, known as “traffic acquisition costs,” the company reported revenue of $7.5 billion, which beat analysts’ forecasts of $7.2 billion.

Shares of Google (GOOGFortune 500) rose 6% after hours.

Spending and hiring: Google is continuing to spend at a quick clip. Capital expenditures totaled $680 million in the third quarter, including investments in Google’s massive data centers.

But Google has plenty of cash to back up its shopping spree. As of September 30, the company had $42.6 billion on hand.

Google is also continuing to ramp up its hiring. Full-time staffers totaled 31,353 as of September 30, up 9% from the previous quarter.

Motorola: On Google’s earnings call, analysts asked about Google’s $12.5 billion acquisition of Motorola Mobility (MMI). The deal was announced in August and, once finalized, will score Google some valuable Motorola patents. Intellectual property is turning into a battlefield among tech giants including Apple (AAPLFortune 500) and Microsoft (MSFTFortune 500).

When an analyst asked whether Google will license Motorola software to other companies, Google CEO Larry Page said “it would be premature” to discuss details before the deal is approved.

“We’re very excited about Android, and we see that ecosystem growing,” Page said, adding that the strategy is “getting stronger” — and the Motorola deal is part of that.

Browsers and search: Page also revealed that the Google Chrome browser now has more than 200 million users worldwide.

Susan Wojcicki, Google’s senior vice president of advertising, talked up theFlight Search that Google launched last month. She also said Google data shows that “ads that are socially annotated are more useful for users.”

Google execs did not talk specifically about recent antitrust concerns. The Federal Trade Commission has been investigating the company for evidence of abusive practices, and a federal judge recently rejected Google’s planned settlement deal in its attempt to create a universal online book library.

Page instead offered up a “view of the future” sentiment that echoes some of his past statements: “We are still at the very early stage of what technology can deliver. These tools will look very different in five years.”

Retailers Ramp Up Mobile Sites and Apps

With the holiday shopping season rapidly approaching, more consumers than ever are expected to turn to their phones to research and make purchases this year. At least half of mobile consumers view their device as a holiday shopping resource for product information, coupons and sale information, according to a recent Mojiva survey.

Retailers, likewise, are ramping up mobile operations to capitalize on the growing appetite for m-commerce. A new report indicates that 37% of retailers now have mobile sites — up from 12% last year and 4% in 2009.

More stores are also embracing mobile apps. One in four (26%)  retailers have at least one mobile app, up from 7% in 2010. Nearly a quarter (23%) have an iPhone app, and 10% an Android app. Few are creating apps for other smartphone operating systems such as Windows Phone 7, WebOs and BlackBerry.

A smaller group of retailers (18%) have both a mobile site and an app, and 26% have a mobile site optimized for each of the most popular smartphone platforms. The results are based on an annual audit analyzing Internet Retailer’s Top 500 companies on their rate of mobile adoption.

The top 10 when it comes to m-commerce: Amazon, Armani Exchange, Barnes & Noble, Buy.com, Cabela’s, Gilt Groupe, The Home Depot, Newegg, Walgreens, and Wal-Mart. The ranking is based on various factors including having a mobile site, rendering a home page correctly, offering a checkout/booking capability, and having an app.

Not only have they implemented mobile-optimized sites to support a wide range of devices, but they have taken initiatives a step further with exceptional transactional functionality and well-designed apps that meet customer needs.

The study pointed out that mobile adoption, and specific mobile tactics, can vary widely by industry. The health and beauty, food and drug, and mass merchant categories, for instance, skewed much higher than flowers, gifts, hardware and home improvement in launching iPhone apps — 66% compared to 36%.

Only 20% of companies in the music/books/video vertical have mobile-optimized sites compared to nearly 70% in the office supplies category and more than half among apparel sellers. Less than half of retailers are putting up mobile sites to date — probably because they don’t see a big upside yet to building out a mobile presence.

Forrester study in June estimated that retailers in 2011 can expect just 2% of their online Web sales to be conducted via mobile. While m-commerce will grow 40% each year for the next five years, it will still only reach 7% of sales by 2016.

Report: Mobile Ad Spend to Hit $1 Billion, dramatic increase in banner, search, rich media, and video ads predicted

EMarketer has released analysis of mobile ad spending that predicts decreased investment in message-based ads and dramatically increased investment in banner, search, rich media, and video ads on the mobile platform.

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As the iPhone 4S is released, featuring the Siri personal voice assistant that understands what you mean when you talk, it’s clear that smartphone technology is stepping forward. The increased presence of these high-tech tools, as well as decreasing costs, has pushed smartphone ownership toward becoming the “norm.” eMarketer predicts that smartphone ownership will reach 38 percent in the U.S. by the end of this year.

The increase in smartphone ownership coincides with a significant increase in mobile ad spending, which should reach $1.23 billion for U.S. advertisers by the end of the year, up 66 percent from last year’s $743 million figure. eMarketer predicts that the figure will continue to see escalating growth, reaching $4.4 billion by 2015.

Total investment isn’t the only big change, though. Advertisers are focusing less on message-based ads (ads sent via text message, usually after the mobile user sends a subscription message via short code) and more on visual and search ads. While message-based ads are currently in the lead with 36.1 percent of spend, eMarkter predicts that will have changed by the end of 2012.

eMarketer specifically predicts that rich media and search ads will win 33 percent of spend each, leaving message-based ads at 28.2 percent of spend. This divide will grow further in the coming years, with eMarketer’s 2015 figures showing messaging at just 14.4 percent to search’s 40.2 percent and rich media’s 36.4 percent.

The fastest growing segment, however, is video advertising. While it still holds a very small portion of the mobile ad market (at 4.7 percent currently), eMarketer predicts video “will grow at a compound annual rate of 69 percent between 2010 and 2015,” reaching 9 percent of ad spend (an estimated annual figure of $395.6 million) by the end of 2015.

eMarketer’s figures are based on “mobile advertising estimates from other research firms, company data from major mobile ad networks and vendors, marketers’ mobile marketing strategies, and smartphone and tablet adoption and usage trends.”

Speaking of advertising, online advertising hit a new high in the first half of this year, $14.9 billion, the IAB announced last week – with $7.3 billion of that from search advertising.

Tips To Keep Visitors On Your Web Site

Your Web site can under-perform, actively drive customers away, poorly represent your business, or, well, just be horrible. Here are a few easy ways you can keep visitors on your Web site:

1. Be mobile-friendly. Almost 5 billion people have mobile phone subscriptions out of a population of approximately 7 billion people. You need a fast, well-designed, and efficient mobile-friendly site for your customers.

2. SEO optimization is not more important to you than readability. You got them there with high-ranking keywords, but once they arrive they want to read something written by and for real people. Avoid blatant SEO tactics.

3. Visitors want to know who you are, what you do, and how to reach you. Fluff, jargon, hype etc. do not belong on an About Us page. Be real — customers will respond.

4. Do not use auto-play audio or video. No one wants to turn off the video, or turn down the sound. If you include video or audio, let visitors choose to access it.

5. Don’t ask visitors to learn how to use your site. If an operation or a page itself requires some sort of instructions, your site is broken. Be clear. Be straightforward. Make next steps intuitive. Sometimes a little site reorganization or a different navigation structure is all you need. Remember, any time visitors have to figure out what to do next, they leave.

6. Include a search function. Maybe a small website doesn’t need an internal search function, but why take the chance? Many people would rather use a search function than take the time to explore. Since hundreds of millions of Google searches are performed every day, at least a few of your visitors will be happy to see a search function.

7. Deliver on advertising promises. Anyone can run an AdWords campaign and generate traffic, but what happens when a visitor lands on a page that only partially relates to the ad? They leave. Include one main call to action, make sure each page has a clear purpose, and don’t throw everything you have on a page in the hope something will create a response. Make sure your pay-per-click ads deliver exactly what they promise.

Following just a few of these simple tips will surely help to keep visitors on your site, and coming back for more.

GOOGLE CREDIT CARD TO BE OFFERED TO SELECT U.S. CLIENTS

Google Inc is offering its clients a credit line by introducing a credit card for its advertising customers in order to trump the competition in the online ad marketplace.

Google is offering the card to select U.S. clients with a competitive interest rate, ample credit line and no annual fee. The card can only be used to buy search advertising on Google, the world’s No.1 Internet search advertising network.

The AdWords Business credit card is another Google first; it could enable marketers to spend more on its search ads.

Google, said the credit card was designed to help small and medium-sized businesses that advertise on Google who often do not have the budgets to support ad campaigns ahead of a heavy sales seasons and holidays such as Valentine’s day or Halloween.

Many small businesses are resource-constrained and are often cash flow-strapped yet still trying to grow a business.

Many consumer-oriented companies  have offered credit cards for years to drive purchases, inspire customer loyalty and track spending habits. Some retailers that own their own credit card operations also earn some interest income.

Google will email invitations offering the credit card to some of its customers on Wednesday. The card will initially be available as a “beta” test, available to select users.

Google makes 96 percent of its revenue from advertising, the majority of which comes from the small ads that appear alongside its search results, known as AdWords. Google’s AdWords business faces growing competition from a search alliance between Microsoft Corp and Yahoo Inc, as well as from social networks like Facebook, which is becomingvery popular with advertisers.

The AdWords card is a MasterCard that will be issued through the World Financial Capital Bank. The card’s 8.99 percent annual percentage rate is the ongoing rate, and not an introductory rate, Google said.

Google is keeping quiet on many of the other details, including the minimum and maximum credit lines available and the number of people to whom the card will be offered.

Google said the credit card will be offered to a “statistically significant” number of people as Google examines the results of how availability of the card affects customer spending behavior.

Even though availability will skew toward smaller businesses, Google will cast a wide enough net to can  see what resonates depending on historical monthly spend.

Google will evaluate customers’ creditworthiness through a combination of internal efforts and with the help of a financial partner.

The main motive for the card is to provide loans to Google customers in an economic environment in which getting credit can be tough. It’s based on customer need.

One popular perk missing from Google’s credit card is the ability to rack up airline miles or other rewards with purchases.

Facebook ‘Like’ Buttons On The Web

Facebook Inc. announced a slew of new products to connect the social network with sites across the Web. These new features is an effort to make almost any conceivable Web site tightly integrated with Facebook.

The Like button that connects other sites back to Facebook is a key part of Facebook’s plan – Zuckerberg said that when the new products launch later today, “We’re going to serve one billion ‘like’ buttons on the Web” in the first 24 hours.

At the same time a coalition of companies led by startup Meebo Inc. are forming another way for people to share information. That group includes Google Inc. and News Corp.’s MySpace.  Twitter Inc. is also seeking to expand its reach across the Web through its @anywhere service, which it announced last week.

With Facebook’s new changes, third party developers will get a strong connection with users who “like” content, according to Brett Taylor, the head of the Facebook Platform. People who click “like” on the ESPN page for a college football player such as Stanford’s Toby Gerhart, for example, will not only see that on their Facebook Newsfeed, but ESPN can later send a message when Gerhart is selected in the NFL draft to all the people who have liked him.

Facebook also released a number of Social Plug-Ins that developers can place on their sites. In one example, people can see a Facebook-style Newsfeed of all the activity their friends have made on that third-party site. In another, people can see personalized recommendations on that third-party site based on the activity of their Facebook friends. This is similar to the “most emailed” feature on news sites except it’s based on individuals’ Facebook friends. Facebook also released a Toolbar that developers can add to their sites to have their Facebook activity with them at all times.

And finally, Zuckerberg introduced a Microsoft product that will make use of Facebook’s technology. Docs.com, he said, would enable a user to see the document, edit it and share it with friends – it’s a direct shot at Google Docs. The product is the first Microsoft collaboration since the software company invested $240 million in Facebook in 2007 at a $15 billion valuation.

Zuckerberg has at times been criticized for a less-than-scintillating public persona, unlike other tech chieftains like Steve Jobs. But no one can accuse him of thinking small. He closed the keynote by saying, “When you go to heaven, all of your friends are there, and everything is just how you want it to be. Let’s make a world that’s that good.”

And in the Facebook afterlife, no doubt, we’ll all be able to click on the “like” button from the pearly gates.

ORLANDO AD AGENCY SEARCH ENGINE QUERIES DIRECT USERS TO POWERHOUSE USA

4/24/10

CONTACT:

DAVID “DP” PRESCHEL

321-231-4488

DPPOWERHOUSE@GMAIL.COM

FOR IMMEDIATE RELEASE:

ORLANDO AD AGENCY SEARCH ENGINE QUERIES DIRECT USERS TO POWERHOUSE USA

ORLANDO AD AGENCY POWERHOUSE USA – IF YOU ARE SEARCHING FOR AN ORLANDO FLORIDA BASED ADVERTISING AGENCY, TAKE A LOOK AT POWERHOUSE USA, www.POWERHOUSEUS.COM. RECENTLY, POWERHOUSE USA HAS RECIEVED A DRAMATIC UPTICK IN GOOGLE SEARCHES, YAHOO! SEARCHES AND SEARCHES ON BING! OTHER SEARCH ENGINES ARE ALSO DIRECTING USERS TOWARDS POWERHOUSE USA. MANY SEARCHES ARE FOR COMPANY FOUNDER AND PRINCIPLE DAVID “DP” PRESCHEL, SEARCHES LIKE: DP POWERHOUSE, DP POWERHOUSE ADVERTISING, DP POWERHOUSE MEDIA BUYING, DP POWERHOUSE MARKETING ORLANDO, DP POWERHOUSE PRODUCTIONS ORLANDO ETC. THERE ARE ALSO, LOTS OF QUERIES FOR FOR POWERHOUSE USA PARTNER AND VICE PRESIDENT BRITTANI PRESCHEL. AS HAS ALWAYS BEEN THE CASE, SINCE POWERHOUSE USA HAS HAD SUCH A DIVERSE BACKGROUND INCLUDING PROVIDING SERVICES LIKE MEDIA BUYING, TV PRODUCTION, RADIO SPOT PRODUCTION, RADIO PROMOTIONS, TELEVISION PROMOTIONS, CONCERT PROMOTIONS, SALES PROMOTIONS, SPECIAL EVENTS, SPECIAL EVENT MARKETING AND ADVERTISING SERVICES SUCH AS CREATIVE, COPYWRITING, AD DESIGN, GRAPHIC DESIGN AND MARKETING CONSULTING , MANY USERS SEACHED FOR THOSE TERMS AS WELL. TO LEARN MORE ABOUT POWERHOUSE USA, DAVID “DP” PRESCHEL AND BRITTANI PRESCHEL  CLICK HERE: www.POWERHOUSEUS.com 

POWERHOUSE USA ORLANDO FLORIDA ASLSO WORKS WITH SOCIAL MEDIA WORKING WITH SITES LIKE TWITTER,FACEBOOK,MYSPACE,SQUIDOO,YELP!,JUDYS BOOK, QUE PASA, LINKDIN ETC. AND HANDLES SOCIAL MEDIA MARKETING FOR A DIVERSE GROUP OF CLIENTS, SPECIALIZES IN AUTOMOTIVE MARKETING, AUTOMOTIVE ADVERTISING, ADVERTISING FOR CAR DEALERS, ADVERTISING FOR RETAILERS, FRANCHISE ADVERTISING, FRANCHISE CO-OP ADVERTISING, HEAT AND AC ADVERTISING,TALENT FOR TV COMMERCIALS, VOICE OVER TALENT FOR RADIO, VOICE OVER TALENT FOR TV AS WELL AS TV SPOKESMODELS. LEARN MORE AT www.POWERHOUSEUS.com

Power House is located in Orlando, Florida. A full service advertising and marketing company. With Power House you get just the marketing services you need. Our company is a fee-based company which is not predicated on selling a specific marketing service or product. At Power House, we use our expertise to concentrate and focus all the marketing resources that are needed to provide an effective result.

What this means for you is that we are not biased toward or limited to one specific marketing resource. We recommend what is needed not what we want to sell you. At Power House, we ensure that the marketing resources you currently are using are focused and concentrated. We then use our various resources and contacts to provide you with any additional service needed at our negotiated cost.

Every recommendation is designed to achieve concentration and focus as a means to delivering results.

CLIENTS:

 
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A Company Dedicated to Creative Business Marketing Solutions

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  • Power House USA
  • 745 Hempstead Ave
  • Orlando, FL 32803
  • Ph: (321) 231-4488

Car Shoppers Not Very Aware of Black Friday Auto Discounts, but Say They Would Take Advantage

 

IRVINE, Calif., Nov. 24  — Kelley Blue Book www.kbb.com, the leading provider of new- and used-vehicle information, today announces the results of the latest Kelley Blue Book Market Intelligence survey of in-market new-car shoppers, revealing their likelihood to purchase a new car on Black Friday (the day after Thanksgiving, Friday, November 27, 2009) and the effect of additional Black Friday-specific discounts and incentives on purchase timeframes.

When generally asked how likely they would be to purchase a new car on Black Friday, 55 percent of car shoppers said they were somewhat likely, and only 12 percent said they were very/extremely likely.

However, when asked how the availability of additional automotive discounts and incentives on Black Friday would affect their purchase timeframe, 32 percent of in-market new-car shoppers said they would definitely purchase a new car sooner than they had planned. An additional 65 percent said they would consider purchasing a vehicle sooner if additional Black Friday auto discounts and incentives were available.

New-car shoppers also revealed they are not very aware of any special Black Friday-specific discounts being offered by auto manufacturers and dealers. Only four percent of survey respondents said they were aware of such discounts and plan to take advantage of them to purchase a new vehicle on Friday, whereas the majority (67 percent) said they were not aware of any Black Friday-specific auto discounts, but would consider buying a new car if such deals were available.

Among in-market new-car shoppers who said they were not likely to buy a new car on Black Friday, 35 percent said they are waiting on better incentives and discounts, and 17 percent indicated that the incentives and discounts they are aware of right now simply are not good enough.

“The latest Kelley Blue Book Market Intelligence survey data shows that car shoppers are hungry for deals this Friday and would seriously consider buying a new vehicle then if the price was right,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com. “However, there is a perception gap about what special deals actually are available to new-car shoppers on Black Friday. This should motivate auto makers to heavily promote any special discounts or incentives so new-car shoppers can help positively contribute to the bottom line for manufacturers’ and dealers’ November sales.”

This Kelley Blue Book Market Intelligence Survey was fielded to 121 in-market new-car shoppers on kbb.com from November 20-23, 2009,