Tag Archives: business

Happy Birthday, Twitter!

Six years ago today, Jack Dorsey tweeted the first ever tweet on Twitter and a communications revolution was born.

Now, 6 years later it has grown exponentially to over 500 million users, making it the largest one-to-many open communication platform on the web today.  After hearing those numbers you would never believe what humble beginnings this social network came from.

Twitter stemmed from an earlier company ran by ex-googler friends called Odeo, which was going to be a podcasting platform. But when Apple launched iTunes podcasting, it made their little startup company irrelevant. After enlisting the help of another buddy and much brainstorming, the team came up with “Twttr”, which would eventually become Twitter.

This social networking phenomenon allows its users to interact with their favorite celebs and follow the latest news s
tories. Many businesses use Twitter as a marketing tool to reach consumers. It has changed media, business and politics – even our President Barack Obama has an account!

With 11 Twitter accounts created every second, the company is projected to earn $259 million in Advertising Revenue this year. Not a bad birthday gift!

Mobile Marketing on the Rise

According to the national report, not all automotive consumers are alike when it comes to mobile Internet usage. Among Audi owners, 63.7% have accessed the Internet via smart phone, iPod Touch or similar mobile device in a typical week, a figure that is twice that of the general population. Similarly, 56.6% of BMW owners have reported Internet usage via a mobile device (79% more likely to be a mobile Internet user), and among Land Rover owners, 64.5% are mobile Internet users (more than twice as likely compared to the general population).

Among all U.S. adults, 31.6% have accessed the Internet via a mobile device in a typical week. The figure represents more than 45.9 million consumers across The Media Audit’s 80 measured markets. 

Mobile marketing expenditures are projected to substantially increase — possibly quadruple over the next few years, as more consumers are drawn to mobile devices that have access to the Internet. The new report highlights some of the consumer and media audiences that have quickly adapted to mobile Internet usage and technology, thus impacting how local and national marketers will need to allocate advertising dollars. 

From a demographic standpoint, mobile Internet users are younger, more educated, and affluent compared to the general population, and skew male. According to the study, 53.5% of mobile Internet users are male, while 46.5% are female. Furthermore, those who earn $100,000 or more in annual household income are 71% more likely to be mobile Internet users, and those consumers under the age of 45 are considerably more likely to be mobile Internet users compared to those who are over 45. Consumers without a college degree are 16% less likely to be mobile Internet users, while college graduates are 23% more likely. 

As advertisers weigh the benefits of mobile marketing which can include messaging, display or search, the platform is largely recognized as a means to increase location awareness. Thus national advertisers as well as local advertisers will have to leverage marketing intelligence to get a better understanding of their customer’s mobile Internet behavior. 

An example illustrating the varying degrees of mobile Internet usage can be found in findings related to the fast food category. According to The Media Audit report, frequent consumers of fast food — those who consume fast food three or more occasions in a typical week, are 28% more likely to be mobile Internet users. 

However, among the different fast food brands, Subway and Taco Bell consumers are significantly more likely than McDonald’s or Burger King consumers to have access to the Internet via a mobile device. According to the report, 42.8% of monthly Taco Bell consumers have accessed the Internet via a mobile device, while 41% of Subway consumers have done so. Furthermore, only 37.6% of monthly McDonald’s consumers are mobile Internet users, while 34% of Burger King consumers have access to the Internet via a mobile device. Among fast food consumers least likely to access the Internet via a mobile device are those who have eaten at Boston Market and Hardee’s in the past month.

7 Characteristics of the Perfect Social Media Manager

Social Media is always on the rise. There are many ways to use social media that can add to business development and sales. But social media is also very new. Even people that think they are good at social media don’t really know how to use it in a manner that will facilitate business efforts. Below you will find the 7 characteristics needed for a social media manager.

1. Passion

Because social media is a 24/7 type of job that you have to keep up with it is critical for social media managers to be passionate about social media. A passionate social media manager will generate sales yet not be direct about selling.

2. Credibility

Since the social media manager will be the face of the company you have to show credibility. People won’t just believe anyone especially when anyone can say anything online. So, as a social media manager you should have knowledge in business, marketing, sales and customer service.

3. Strategy

Sometimes the strategy isn’t well defined because of the fun aspect of social media. But as a social media manager you have to keep in mind the strategy you’re using and its purpose.

4. Service-orientation

As a representative of the company you shouldn’t see customer service as a bothersome task. Instead you should enjoy helping people with their problems related to your company. Most of the time people not only want a good company to work with or buy from, they also want good treatment which is where the social media manager’s job entails.

5. Risk-tolerance

Again, social media is a dynamic medium. No one knows the exact way of doing things. You just have to do it wisely and learn from your mistakes. Social media managers should be proactive and self-starters because their managers might not be able to direct them to the right path.

6. Decisiveness

Social media managers must know what trend is long lasting and which isn’t. With experience and knowledge they can make decisions that will positively affect their company. It’s also important to know the effectiveness of each strategy used. This way they can use that knowledge for future use.s

7. Action hero(ine)

In a changing business world you have to keep up with the news and distinguish between good and bad content. If you wait too long for approvals your never before heard news might become the played out headline that annoys people.

Social Media analogy

Below is a video that explains social media by describing it as ice cream.