Tag Archives: customer

Tips To Keep Visitors On Your Web Site

Your Web site can under-perform, actively drive customers away, poorly represent your business, or, well, just be horrible. Here are a few easy ways you can keep visitors on your Web site:

1. Be mobile-friendly. Almost 5 billion people have mobile phone subscriptions out of a population of approximately 7 billion people. You need a fast, well-designed, and efficient mobile-friendly site for your customers.

2. SEO optimization is not more important to you than readability. You got them there with high-ranking keywords, but once they arrive they want to read something written by and for real people. Avoid blatant SEO tactics.

3. Visitors want to know who you are, what you do, and how to reach you. Fluff, jargon, hype etc. do not belong on an About Us page. Be real — customers will respond.

4. Do not use auto-play audio or video. No one wants to turn off the video, or turn down the sound. If you include video or audio, let visitors choose to access it.

5. Don’t ask visitors to learn how to use your site. If an operation or a page itself requires some sort of instructions, your site is broken. Be clear. Be straightforward. Make next steps intuitive. Sometimes a little site reorganization or a different navigation structure is all you need. Remember, any time visitors have to figure out what to do next, they leave.

6. Include a search function. Maybe a small website doesn’t need an internal search function, but why take the chance? Many people would rather use a search function than take the time to explore. Since hundreds of millions of Google searches are performed every day, at least a few of your visitors will be happy to see a search function.

7. Deliver on advertising promises. Anyone can run an AdWords campaign and generate traffic, but what happens when a visitor lands on a page that only partially relates to the ad? They leave. Include one main call to action, make sure each page has a clear purpose, and don’t throw everything you have on a page in the hope something will create a response. Make sure your pay-per-click ads deliver exactly what they promise.

Following just a few of these simple tips will surely help to keep visitors on your site, and coming back for more.

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7 Characteristics of the Perfect Social Media Manager

Social Media is always on the rise. There are many ways to use social media that can add to business development and sales. But social media is also very new. Even people that think they are good at social media don’t really know how to use it in a manner that will facilitate business efforts. Below you will find the 7 characteristics needed for a social media manager.

1. Passion

Because social media is a 24/7 type of job that you have to keep up with it is critical for social media managers to be passionate about social media. A passionate social media manager will generate sales yet not be direct about selling.

2. Credibility

Since the social media manager will be the face of the company you have to show credibility. People won’t just believe anyone especially when anyone can say anything online. So, as a social media manager you should have knowledge in business, marketing, sales and customer service.

3. Strategy

Sometimes the strategy isn’t well defined because of the fun aspect of social media. But as a social media manager you have to keep in mind the strategy you’re using and its purpose.

4. Service-orientation

As a representative of the company you shouldn’t see customer service as a bothersome task. Instead you should enjoy helping people with their problems related to your company. Most of the time people not only want a good company to work with or buy from, they also want good treatment which is where the social media manager’s job entails.

5. Risk-tolerance

Again, social media is a dynamic medium. No one knows the exact way of doing things. You just have to do it wisely and learn from your mistakes. Social media managers should be proactive and self-starters because their managers might not be able to direct them to the right path.

6. Decisiveness

Social media managers must know what trend is long lasting and which isn’t. With experience and knowledge they can make decisions that will positively affect their company. It’s also important to know the effectiveness of each strategy used. This way they can use that knowledge for future use.s

7. Action hero(ine)

In a changing business world you have to keep up with the news and distinguish between good and bad content. If you wait too long for approvals your never before heard news might become the played out headline that annoys people.