Tag Archives: Fox 35

FOX 35’s Orlando Idol Audition

FOX 35’s Orlando Idol Audition will give four local hopefuls the chance to compete LIVE on the FOX 35 morning news for a guaranteed front line pass to the American Idol auditions in San Francisco, CA on August 19th. One winner will be chosen LIVE on the FOX 35 morning news on Friday, August 13th. Prize package includes hotel accommodations for two nights and roundtrip airfare to San Francisco. Auditions will be held on Saturday, August 7, 2010 from 9:00am-3:00pm at Ford of Clermont, located at 1101 E. Highway 50 Clermont, Florida 34711.

For the official rules visit http://www.americanidol.com

DAY IN PRODUCTION, 10-8-08

SSSHHHHH! QUIET ON THE SET!

SSSHHHHH! QUIET ON THE SET!

YESTERDAY WAS ANOTHER BUSY DAY IN PRODUCTION AT POWERHOUSE USA, INC.

DAVID “DP” PRESCHEL OF POWERHOUSE USA AND KIRBY MULLINS, OF SEMINOLE POWER SPORTS, WWW.SEMINOLEPOWERSPORTS.COM, HAVE COLLABORATED ON A CREATIVE BROADCAST TELEVISION CAMPAIGN FOR SEMINOLE POWER SPORTS TO LAUNCH THIS FALL IN THE CENTRAL FLORIDA MARKET.

FOR THIS CAMPAIGN, WE HAVE TENTATIVELY CAST THREE GIRLS TO BE JOINT SPOKESMODELS FOR THE “SPS” CAMPAIGN: JAVONNA, PAULA, AND ALLY. WE MET THE THREE GIRLS AT WOFL FOX 35 STUDIOS IN LAKE MARY FOR A SCRIPT REHEARSAL, PRODUCTION MEETING, AND SCREEN TEST.

THE SCRIPTS FOR THE CAMPAIGN INCLUDE THE INFAMOUS SEMINOLE POWERSPORTS TAG, “RIDE THE ADVENTURE, LIVE THE DREAM AT SEMINOLE POWER SPORTS!” WE PRACTICED DELIVERING THE LINES AND ALL OF THE SCRIPTS WITH THE GIRLS AND THEN SENT THEM INTO STUDIO A FOR GREEN SCREEN FILMING.

LIGHT CHECK! SETTING THE STAGE...

LIGHT CHECK! SETTING THE STAGE...

THE OBJECTIVE FOR THE OCTOBER 2008 CAMPAIGN SCREEN TEST FOR SEMINOLE POWER SPORTS WAS TO INTRODUCE THE GIRLS TO EACHOTHER, THE CAMERA, AND THE DEMANDS OF SHOOTING COMMERCIALS. ALTHOUGH ONE OF THE GIRLS HAD BEEN “FAMILIAR” WITH SHOOTING TELEVISION BEFORE, EACH DIRECTOR AND CREW HAVE A DIFFERENT STYLE TO DIRECTING. AT POWERHOUSE, DAVID “DP” PRESCHEL WRITES, DIRECTS, AND PRODUCES ALL CLIENT CREATIVE ALL THE TIME. HE IS DIRECTLY RESPONSIBLE FOR THE LOOK, FEEL, AND DELIVERY OF EACH TELEVISION AND RADIO COMMERICAL…. HE IS ALSO A PERFECTIONIST. HE KNOWS TALENT WHEN HE SEES IT– THEN DEMANDS THE BEST.

THE SCRIPTS ARE DESIGNED TO REINTRODUCE THE DEALERSHIP BACK INTO THE CENTRAL FLORIDA COMMUNITY.  “GET A SPORT BIKE, CRUISER, ATV, PERSONAL WATERCRAFT, OR BOAT FROM SEMINOLE POWER SPORTS TODAY!” THE TELEVISION SPOTS ARE ESSENTIALLY DRIVING ALL CONSUMER TRAFFIC TO THE WWW.SEMINOLEPOWERSPORTS.COM WEBSITE THROUGH TRADITIONAL BROADCAST MEDIA. IN THIS WAY, THE STORE HAS AN OPPORTUNITY TO INTEREST THE CONSUMER, VISUALLY DEPICT THE BRANDS, MERCHANDISE, AND TALENT, THEN TELL THE CONSUMER WHERE TO FIND MORE INFORMATION ABOUT THE DEALERSHIP, THE PRODUCT, THE DEAL! VISIT US TODAY! REQUEST MORE INFORMATION!

BIG DAY IN PRODUCTION!

At PowerHouse, we had a big day in production to get new television spots ready and on the air for October!

This morning, we met with Jerry Smith at WFTV ABC 7 www.wftv.com to edit footage for Longwood Lincoln Mercury www.longwoodlm.com for October. We have created a great campaign entitled “Leadership has its advantages.” The idea is that Longwood is the leader in central Florida for Lincoln and Mercury luxury vehicles. New incentives came down today for the Lincoln MKX, MKZ, and the all new MKS, as well as Mercury Mountaineer, Mariner, and Milan. We edited the television spots to include value-driven leasing price point and featured cars in the dealership showroom. The effect was amazing! The production staff at WFTV is superb– hands on, dedicated, with an attention to detail unsurpassed by others.

While at WFTV, we were also in post-production for Hyundai Lincoln Mercury of Gainesville, www.gvilleauto.com On Tuesday, we shot new production footage in Gainesville with Amber, our new spokesmodel for www.GVILLEAUTO.COM For these television spots to air on WOGX in Ocala/Gainesville, we created price points for the Hyundai Sonata, Lincoln MKZ, and Mercury Grand Marquis.

Also today we were in post-production for Deland Toyota Scion, www.delandtoyota.com for October. These television spots will air on WOFL Fox 35. We shot them yesterday at the Fox Studios in Lake Mary, FL. I am also the talent and spokesmodel for Deland Toyota… Memorizing scripts, being on camera, and editing your own footage in post-production is quite interesting! I guess we truly do it all over here at Powerhouse USA!

I sent pictures of Amber to John Lanza, general manager for Hyundai Lincoln Mercury of Gainesville this afternoon so that he could incorporate her into his newspaper ads for the dealership. The best thing a client can do to build recognition of his store is to seamlessly incorporate his talent into all facets of his advertising endeavors. In this way, the consumer recognizes Amber on tv, sees her in the newspaper, hears her on the radio, sees her on a billboard for www.gvilleauto.com and remembers the dealership in the future. Top of mind awareness for a dealer is the best way to remind the consumer you’re out there and ready to provide them with a sound experience and stellar investment.

For Seminole Powersports today, www.seminolepowersports.com, I created a postcard for the store that will be distributed at all the biketoberfest events going on during central Florida in October. October is a great month for lifestyle marketing, especially for sport bikes, cruisers, and ATV’s as these categories tend to cross over in most active lifestyles. On one side of the postcard, we put the general flyer image for SPS, with contact and map information as well as main brands and styles of bikes. On the back, we added contact information and coupons. The coupons can only be used in the store if the consumer fills out the customer contact information. In this way, we are rewarding the consumer for their information by giving them awesome coupons– like $100 gift certificate with purchase of any new or used motorcycle, or $15 dyno that includes 2 horsepower pulls! WOW. We will use this database of customer information in the future to let them know of special offers and bring them back to the store as repeat customers. There’s nothing better than building a strong relationship with potential customers from the first handshake.

WOW! What else did we do today???

I think that’s it! It’s time for some dinner with the Athens Convention and Visitors Bureau– who knows what’s in store for Powerhouse next– maybe some Georgia business?

BrittaniSPS BOUNCEBACK FLYER

FORD, LINCOLN MERCURY,TOYOTA & HYUNDAI PRODUCTION

TODAY WE COMPLETED SEVERAL PRODUCTIONS. POST PRODUCTION WAS COMPLETED ON NORTHGATE LINCOLN MERCURY TV SPOTS TITLED “NUMBER !” FEATURING BRITTANI, THE ALL NEW LINCOLN MKS AND THE LINCOLN MKX. ALSO, PROMOS CUT FOR WTTA TV 38 MY TV TAMPA BAY NEWS CHANNEL 8 AT 10PM http://www.mytvtampabay.com/ WERE SENT TO POST PRODUCTION. “NUMBER 1” SPOTS WILL RUN ON WTTA TV AND POSSIBLY VERIZON FIOS http://www22.verizon.com/CABLE AND BRIGHT HOUSE NETWORKS CABLE http://tampabay.mybrighthouse.com/.

WE CUT TV & RADIO SPOTS FOR FORD OF CLERMONT TODAY TITLED, “40% OFF” FEATURING MANDY. THOSE WILL RUN ON COX RADIO WDBO AM 580 WWW.WDBO.COM AND WOFL TV FOX 35 WWW.MYFOXORLANDO.COM

BRITTANI WAS AGAIN FEATURED IN TV PRODUCTION AT FOX 35 FOR DELAND TOYOTA SCION. WWW.DELANDTOYOTA.COM  THE CAMPAIGN IS CALLED “MAINTAINENCE INCLUDED”.

TOMORROW, WE’LL POST DELAND TOYOTA SCION AT FOX AND LONGWOOD LINCOLN MERCURY WWW.LONGWOODLM.COM AT WFTV TV CHANNEL 9 WWW.WFTV.COM .

NEXT WEEK…LAUREN STARS IN FOUNTAIN AUTO MALL SPOTS WWW.FOUNTAINAUTOMALL.COM FOR FOUNTAIN ACURA WWW.FOUNTAINACURA.COM AND FOUNTAIN MITSUBISHI WWW.FOUNTAINMITSUBISHI.COM .

THIS WEEK IN PRODUCTION

BUSY WEEK THIS WEEK IN PRODUCTION, WE’LL SHOOT :30 TV SPOTS FOR NORTHGATE LINCOLN MERCURY ON TUESDAY 9/30/08 IN TAMPA, TO AIR ON MY TV TAMPA BAY WTTA-TV 38. THEN WEDNESDAY 10/1/08 WE SHOOT MORE TV SPOTS IN GAINESVILLE FOR HYUNDAI LINCOLN MERCURY OF GAINESVILLE. SPOTS WILL AIR ON WOGX-TV FOX 51 OCALA, WCJB-TV TV-20 ABC AFFILIATE IN GAINESVILLE AND PERHAPS COX MEDIA IN THE GAINESVILLE & OCALA FLORIDA ZONES. ON THURSDAY WE’LL CUT :60,:30 & :10 SECOND RADIO SPOTS IN ORLANDO AT COX RADIO FOR USE ON WDBO AM 580 AND POSSIBLY K92 WKKA-FM AND 96.5 WHTQ-FM CLASSIC ROCK FOR FORD OF CLERMONT; LATER IN THE DAY WE’LL SHOOT TV SPOTS FOR FORD OF CLERMONT AT THE DEALERSHIP; THOSE WILL AIR ON WOFL FOX 35 AND WRBW MY TV 65 IN THE ORLANDO-DAYTONA-MELBOURNE DMA. ALL SPOTS WILL BE WRITTEN, DIRECTED AND PRODUCED BY DAVID “DP” PRESCHEL.