Tag Archives: iphone

FBI Uses Social Media To Search for Fugitive Who Inspired “The Departed”

Many advertisers have included social media outreach in their campaigns for years, but Wednesday’s arrest of fugitive James “Whitey” Bulger illustrates how the FBI is also a convert to Facebook, Twitter and YouTube.

The law enforcement agency launched a campaign in 14 cities on Monday aiming to help agents catch Bulger, the Boston mobster who had been on the lam for 16 years and was the inspiration for Jack Nicholson’s character in the 2006 film The Departed. The campaign included outreach on Facebook, Twitter and YouTube. By Wednesday evening, the feds had their man: Bulger surrendered in Santa Monica, California. The FBI announced the arrest on Twitter:

Before we give too much credit to social media, though, it should be noted that Bulger was ultimately done in by a TV ad. The ad, which appears above and targets Bulger’s companion, Catherine Greig, was also placed on the FBI’s Facebook Page on Monday. It was also loaded to the agency’s YouTube Channeland referenced in its Twitter feed.

The FBI began using social media in 2009, when it set up shopon Facebook, Twitter and YouTube. “To reach out to the public, we need to be where people are—and we know tens of millions of people spend their time in social media sites,” said John Miller, head of FBI Public Affairs, in a statement at the time. Prior to that, a company called NIC, which was founded by a former law enforcement officer, introduced a Most Wanted iPhone app that displayed the agency’s “Most Wanted” list.

Younger Mobile Users Less Likely To Click Ads

According to new data from the mobile ad network Jumptap, the older and wealthier you are the more likely you are to engage with ads shown on your mobile device. Users 40 and over are close to five times more likely to interact with an ad than those younger than 40, and people earning over $50,000 a year are twice as likely to do so than people earning less. These statistics were taken from “an analysis of the 10 billion ad requests made to the Jumptap network by its audience of 83 million unique users in April.” The study also discovered that “58% of mobile Internet users are getting content through their browser, compared to 42% via ad-supported apps.” Smartphone users are often wealthier and older than feature phone users and typically use more mobile data. Jumptap, and other mobile ad networks are widely aware of this and ad targeting on cell phones is being used more now than what was originally seen on the PC Web.

(Source: Online Media Daily 05/11/11)


Apps Take Over

Android and iPhones, the two leading smartphones of today are now being offered apps by companies such as cars.com that will allow the user to view features almost identical to it’s website. Key features include search, vehicle listings (with photos) and dealer locator including maps and directions. Ready-to-buy shoppers can have all of this information sent to their phone by simply clicking a button on the cars.com website.

There’s no doubt that we will see more companies enabling their sites to become ‘mobile-optimized’ in the very near future. With statistics pointing to 45% of phone buyers looking to purchase smartphones, apps like this one will have no problem increasing their company’s sales in a growing digital community with this kind of information at their fingertips.