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FEBRUARY AUTO SALES LIFT 2012 OUTLOOK

The U.S. auto industry reported a 16% sales jump in
February. In fact, sales were at their fastest pace in four years.
Automakers sold 1,149,396 cars and light trucks last
month. Quoting Autodata Corp, WSJ.com reports the
annualized pace of sales climbed last
month to 15.1 million vehicles, a level the
industry hasn’t seen since February 2008.
Chrysler led the way as sales rose
40% in February to 133,521 vehicles.
Chrysler company truck sales rose 21%
from a year earlier, while car sales more
than doubled.
Despite rising gas prices, Ford trucks
sustained the biggest increase, up 20.6%
from February 2011. Fuel-efficient Ecoboost
engines made up 43% of F-150’s sold to
individual customers. And after several months of year-overyear declines, sales of the Ford Focus more than doubled.
Ford’s Lincoln division recorded a 16% increase.
Meanwhi le, General Motors sales were up 1%.
Chevrolet’s 5.8% gain powered the overall increase, led
by a 10.1% gain from the Cruze compact, a 38.6% increase
from the Suburban SUV and a 30.7% gain for the Express
full-size van. But GM also posted declines in the Buick
and Cadillac divisions.
Toyota and Honda each posted 12% increases as they
continued to rebound from the earthquake in Japan last
March. It was Honda’s first double-digit gain since April and
Toyota’s first since February 2011.
Hyundai Motor Company announced all-time record
February sales of 51,151 units, up 18% versus 2011.
Sonata, Elantra and Accent total sales increases were 11
percent, 12 percent and 29 percent, respectively. Fleet sales
remain at a low eight percent as the focus remains on retail
customers.
Kia also had the brand’s best ever February sales , up
37.3% over the same period in 2011. Kia continues to be
one of the fastest growing car companies in the U.S., and
the February sales total marks the brand’s 18th straight
monthly sales record.
BMW Group, Jaguar Land Rover, Mazda and VW
were among companies with gains of 30% or more.
Mitsubishi was the only other automaker to record a decline
(-31%) in sales.

U.S. auto industry recovering faster than anticipated; Automakers headed toward best annual performance in three years

The U.S. auto industry is seeing demand recover faster than anticipated, with carmakers headed toward their best annual performance in three years at sales of 12.8 million vehicles.

Consumers entered this year’s final month demanding models ranging from big pickups to luxury sedans to fuel-sipping hybrids after pushing November’s sales to the fastest monthly pace since the government’s “cash for clunkers” trade-in program in August 2009. General Motors Co. (GM) and Chrysler Group LLC, two years removed from bankruptcy, have been taking share from disaster-stricken Toyota Motor Corp. and Honda Motor Co.

U.S. buyers are replacing their cars after delaying new- vehicle purchases as long as possible, and they are snapping up F-Series pickups and Prius hybrids as consumer confidence in the economy jumps. That means the automakers haven’t had to resort to fire-sale prices to goose demand.

“The industry has managed production levels to where demand was this year and didn’t get ahead of itself,” said Jeff Schuster, a Troy, Michigan-based analyst for LMC Automotive. “With inventory now being replenished, it’s not a situation where we’re seeing too much production or seeing heavy incentive use.”

Spending on marketing promotions averaged less than $2,700 a vehicle throughout the industry, down about $74 from a year ago, according to LMC and J.D. Power & Associates.

Consumer confidence surged in November by the most in more than eight years, and the portion of consumers planning to buy a new vehicle within six months climbed to the highest since April, data from The Conference Board showed Nov. 29.

The average age of cars and light trucks on the road today has risen to 10.6 years old, Jenny Lin, Ford’s senior U.S. economist, said on a Dec. 1 conference call.

“We are going to see more and more of this pent-up demand realized,” Lin told analysts and reporters.

She cited declining gasoline prices for providing “relief” to consumers, who responded with purchases of sport- utility vehicles and pickups. Sales of Dearborn, Michigan-based Ford’s SUVs climbed 29 percent and F-Series trucks increased 24 percent.

GM’s deliveries of Chevrolet Silverado and GMC Sierra pickups surged 34 percent and 22 percent, respectively, and Chrysler’s Jeep brand sales soared 50 percent. The average price for unleaded gasoline has dropped 71 cents, or 18 percent, to $3.28 a gallon on Dec. 3 from its peak this year on May 4, according to AAA, the nation’s largest motoring group.

Consumer demand was broad-based, as Toyota (7203) and Honda boosted deliveries of smaller vehicles, making up for production lost after March 11’s tsunami and earthquake inJapan and more recent floods in Thailand disrupted their supply chains.

Toyota, Asia’s largest automaker, reported a 49 percent increase in sales of Prius hybrid models, including its new wagon variant. Deliveries of its redesigned Camry sedan climbed 13 percent to 23,440, securing its position as the top-selling car line ahead of Nissan Motor Co.’s Altima and the Ford Fusion. Toyota slashed discounts on cars by 32 percent last month, according to researcher Autodata Corp.

Honda, the only automaker among the 10 largest that didn’t have a companywide U.S. sales increase for November, still managed to boost deliveries of Civic cars by 3.4 percent. That’s the first increase since April for the Tokyo-based automaker’s top-selling model.

Among luxury brands, Daimler AG (DAI)’s November deliveries jumped 47 percent, as the brand’s year-to-date sales closed to within 1,600 of Bayerische Motoren Werke AG (BMW)’s BMW line. The two German brands are vying to replace Toyota’s Lexus, the annual luxury champ for the last 11 years, which also lost production to the March disasters.

Industry sales accelerated to a 13.6 million seasonally adjusted annualized rate, according toWoodcliff Lake, New Jersey-based Autodata. The pace exceeded the 13.4 million average estimate of 14 analysts surveyed by Bloomberg.

“The recovery is showing a little bit more resiliency than what people feared,” Paul Ballew, chief economist for Nationwide Mutual Insurance Co., said in a Dec. 1 phone interview. “Vehicle sales are inching their way back up to 14-, and then eventually 15- and 16-million units.”

If December matches November’s 14 percent increase in industrywide deliveries, auto sales will finish the year at 12.8 million cars and light trucks. That would exceed the 12.7 million sales total that was the average estimate of 18 analysts surveyed by Bloomberg in August.

Jefferies Inc., IHS Automotive and TrueCar.com are now considering increases to their estimates for 2012 deliveries, according to analysts at the three firms.

Auto sales may total 13.5 million light vehicles next year, the average of 14 estimates compiled by Bloomberg. The industry delivered 11.6 million cars and light trucks last year, up from a 27-year low of 10.4 million in 2009.

The seasonally adjusted annualized rate for auto sales “appears to be building to a 2011 exit run-rate close to 14 million without a full Japanese supply recovery and bad economic news cycle,” Adam Jonas, a New York-based analyst for Morgan Stanley, wrote in a Dec. 1 research note. The momentum “bodes well for 2012,” he said.

NOVEMBER U.S. AUTO SALES UPDATE: HYUNDAI, BIG 3 UP, TOYOTA DOWN

20% of online shoppers researching the Escape looked at the Chevy Equinox, according to Edmunds.com, while only 8.6 percent of those researching the Equinox also looked at the Escape. GM’s Equinox small SUV outsold Ford’s Escape but Ford said that may be because some Escape buyers have move up to the Ford edge. Chevy Camaro  led against the Ford Mustang. GM sold 4,164 Camaros in November, the total for the year 75,685,  Ford sold 4,093 Mustangs, for an 11-month tally of 68,264.

Ford’s sales increase was driven by the redesigned Edge, a 26 percent jump in F- series pickup deliveries and strong demand for small Focus and Fiesta. Ford’s Lincoln rose 19 percent on sales of MKZ , MKX and Town Car, which the automaker is discontinuing.

Since filing for bankruptcy last year, GM has closed Hummer, Pontiac and Saturn and sold Saab to focus on Buick, Cadillac, Chevrolet and GMC. Sales of those four remaining brands rose 21 percent. Leasing accounted for 11 percent of GM sales, up from nearly 8 percent.

Buick sales up 36 percent to 11,725 vehicles, led by Enclave SUV. GMC sales gained 30 percent to 27,590. Cadillac up 21 percent to 11,801.

Sales of the Cadillac SRX jumped 36 percent.

Chrysler’s gains were driven by the redesigned Jeep Grand Cherokee, sales of which more than tripled from last November to 10,984. Ram pickup sales rose 86 percent to 18,206 last month but car sales fell 9.1 percent to 13,112

U.S. sales of Nissan and Infiniti vehicles rose 27 percent from a year ago to 71,366.

Honda, fourth in U.S. sales, had a 21 percent increase in deliveries of Honda and Acura brand models last month, the company said in a statement. Sales rose to 89,617 units from 74,003 a year ago, Honda said. Deliveries were forecast to increase 24 percent, the average of four analysts’ estimates.

Hyundai Motor Co. increased U.S. sales 45 percent in November to 40,723, a record for the month. Growth was led by increased sales of Sonata and Genesis sedans and Tucson crossovers.

Among the top sellers in the U.S., only Toyota reported a decline in the month. U.S. vehicle sales fell 3.3 percent on an unadjusted basis.

READ THE COMPLETE STORY HERE:

http://www.bloomberg.com/news/2010-12-01/gm-s-u-s-sales-in-november-climbed-11-boosted-by-equinox-terrain-suvs.html

LINCOLNMERCURYONLINE.COM HIGHLIGHTS JOINT DEALER SPECIAL PROMOTION FROM CENTRAL FLORIDA LINCOLN MERCURY AND ISLAND LINCOLN MERCURY

THE CARS ARE THE STARS AT CENTRAL FLORIDA LINCOLN MERCURY  IN ORLANDO AND ISLAND LINCOLN MERCURY IN MERRITT ISLAND…COME SEE ALL THE STARS LIKE THE NEW 7 PASSENGER LINCOLN MKT AND THE LUXURIOUS LINCOLN MKS , PLUS GREAT MERCURY VALUES LIKE THE MILAN AND MARINER HYBRID… REGISTER ONLINE TODAY AND RECIEVE 3 YEARS 45,000 MILES SCHEDULED MAINTAINENCE INCLUDED WHEN YOU BUY OR LEASE FROM US…TWO LOCATIONS TO SERVE YOU BETTER, CENTRAL FLORIDA LINCOLN MERCURY  IN ORLANDO AND ISLAND LINCOLN MERCURY IN MERRITT ISLAND, WHERE THE CARS ARE THE STARS!!! .GET ALL THE DETAILS AND SEE ALL THE DEALS ATwww.LINCOLNMERCURYONLINE.com

POWERHOUSE USA HAS BROUGHT TOGETHER CENTRAL FLORIDA LINCOLN MERCURY IN ORLANDO, FLORIDA AND ISLAND LINCOLN MERCURY IN MERRITT ISLAND, FLORIDA FOR A UNIQUE SPECIAL PROMOTION THAT INCORPORATES, TELEVISION, ONLINE PROMOTION AND INTERNET ADVERTISING. THE TWO DEALERS, THAT COMBINED SELL MORE LINCOLN AND MERCURY VEHICLES THAN ANYONE ELSE IN CENTRAL FLORIDA, HAVE BEEN UNITED BY POWERHOUSE USA IN AN EFFORT TO INCREASE SALES OF SUCH POPULAR LINCOLN VEHICLES AS THE NEW LINCOLN MKT,LINCOLN MKS, LINCOLN MKZ AND POPULAR MERCURY VEHICLES LIKE MERCURY MILAN,MERCURY MILAN HYBRID, MERCURY MARINER, AND  MERCURY MARINER HYBRID. THE TWO STORES,CENTRAL FLORIDA LINCOLN MERCURY  IN ORLANDO AND ISLAND LINCOLN MERCURY IN MERRITT ISLAND WILL BE USING BROADCAST TELEVISION VIA WFTV ORLANDO AND INTERNET ADVERTISING THROUGH WFTV.COM TO DRIVE POTENTIAL CUSTOMERS TOwww.LINCOLNMERCURYONLINE.com, THERE CUSTOMERS CAN CLAIM A VOUCHER WHICH WILL ENTITLE THEM TO RECIEVE A 3 YEAR / 45,000 MILE MAINTAINENCE PLAN AT NO EXTRA CHARGE WHEN THEY BUY OR LEASE A NEW LINCOLN VEHICLE OR A NEW MERCURY VEHICLE FROM CENTRAL FLORIDA LINCOLN MERCURY  IN ORLANDO AND ISLAND LINCOLN MERCURY IN MERRITT ISLAND.

THE CAMPAIGN WILL RUN FROM APRIL 10, 2010 THROUGH JUNE 30, 2010. TV SPOT PRODUCTION BEGINS MARCH 31, 2010 AT WFTV STUDIOS IN ORLANDO, FLORIDA. THE SPOTS ARE TO BE WRITTEN, DIRECTED AND PRODUCED BY DAVID “DP” PRESCHEL. THE TV SPOTS FEATURE THE 2010 LINCOLN MKT WITH THE 2010 LINCOLN MKZ AND STAR MODEL AND ACTRESS ALISON SKIPPER.

POWERHOUSE USA  VICE-PRESIDENT AND INTERNET MARKETING GURU BRITTANI PRESCHEL IS HANDLING THE ONLINE CAMPAIGN WITH ASSITANCE FROM AMANDA GAID, POWERHOUSE USA DIRECTOR OF CREATIVE SERVICES AND ALEX ABAD, POWERHOUSE USA WEB WIZARD.

CENTRAL FLORIDA LINCOLN MERCURY SELLS NEW LINCOLN VEHICLES AND NEW MERCURY VEHICLES IN ORLANDO, ORANGE COUNTY FLORIDA, DR. PHILLIPS, WINDERMERE, CLERMONT, FLORIDA AND SURROUNDING AREAS.

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THIS UNIQUE PROGRAM IS AN EXAMPLE OF HOW ORLANDO, FLORIDA BASED MARKETING AND ADVERTISING FIRM POWERHOUSE USA IS HELPING CLIENTS TIE TOGETHER “TRADITIONAL MEDIA” AND “NEW MEDIA” TO INCREASE SALES, REVENUE AND PROFITS.

In 2010, Ford globally will deliver five times more new or freshened product than even 2009

Ford Reveals Biggest, Most Experiential Display at 2010 North American International Auto Show

At NAIAS, Ford Motor Company will display 60 new Ford cars and trucks and 21 new Lincoln and Mercury vehicles. A new powertrain display includes two assembly-line robots from the Cleveland Engine Plant, named Eco and Boost, where the company’s new EcoBoost engines are built.
Ford’s entire new car portfolio will be on display inside the floor’s Blue Oval – everything from the new Ford Fiesta to the company’s flagship sedan, the Ford Taurus.
Visitors to the Fiesta area can take a break and play Foosball on one of the world’s largest Foosball tables, Twitter their reactions to Fiesta, and learn about the 15 class-leading exclusive features that put Fiesta head and shoulders above competitors in the B segment. A Taurus SHO in-car theater will take visitors for a ride through both the tame and wild sides of Taurus SHO.
Taking center stage in the Ford display will be the next-generation Ford Focus, where visitors can learn about the agility and precision of Focus’s driving dynamics by playing the Control Blade Challenge, which is like a Wii game. Touch-screen digital displays explain Focus technologies and allow visitors to integrate their pictures into a virtual world and e-mail it to themselves. There also will be special zones for Ford crossovers and trucks and specially built areas for the Ford Mustang, Taurus, Fiesta, Fusion, Transit Connect and Super Duty.
The latest entry in the Lincoln lineup – the 2011 MKX – will launch at NAIAS, too. Lincoln will present an attention-getting cutaway of the vehicle to demonstrate the class-leading technology, safety and luxury features, including the industry exclusive MyLincoln Touch™.
To demonstrate this advanced feature, a one-of-a-kind 16 x 3-foot interactive table will take visitors on a journey through Lincoln’s thoughtful, purposeful technology; with the new MyLincoln Touch seamlessly integrated into the experience.
“The Ford auto show display is proof that Ford is launching more product than any other manufacturer,” said Farley. “In 2010, Ford globally will deliver five times more new or freshened product than even 2009, bringing to market an unprecedented volume of new products people want – with class-leading fuel economy, quality, safety and technology.”
Ford unveils new line of nine engines, six transmissions

Big Three take 47 percent of ‘Cash for Clunkers’ sales; Ford Focus top-seller

Big Three take 47 percent of ‘Cash for Clunkers’ sales; Ford Focus top-seller

David Shepardson / Detroit News Washington Bureau

Washington — Detroit’s automakers accounted for 47 percent of the first 80,000 “Cash for Clunkers” sales, the Obama administration said today, and the Ford Focus is the top-selling vehicle in the program.

Through Saturday afternoon, the National Highway Traffic Safety Administration has processed 80,500 transactions, the White House said.

White House spokesman Robert Gibbs said buyers should be able to take advantage of the program until Friday, but he warned it would likely have to shut down before next weekend if the Senate doesn’t agree to add $2 billion to the original $1 billion pot.

On Friday, the House approved the $2 billion increase. The Senate is expected to vote Wednesday or Thursday; the White House is pressing it to act.

Transportation Secretary Ray LaHood told MSNBC that the program has been a “lifeline to the economy.”

NHTSA said about 250,000 vehicles will be able to take part in the $1 billion program.

General Motors Co., Ford Motor Co. and Chrysler Group LLC sales account for 47 percent in the program, which is above their overall share in the auto market of about 45 percent of the three Detroit companies.

The Ford Focus is the top-selling vehicle in the program. Four of the top 10-selling vehicles are manufactured by Detroit’s Big Three. Of non-Big Three purchases, the Transportation Department’s preliminary analysis suggests that more than half of these new vehicles were manufactured in the United States.

Gibbs said the program has been a “big benefit to domestic automakers.”

The transactions are generating a 61 percent increase in vehicle fuel economy, Gibbs said. The average fuel economy of new vehicles purchased under the CARS program is 25.4 miles per gallon, and the average fuel economy of trade-ins is 15.8 mpg, for an average increase in fuel economy of 9.6 mpg.

This is well above the law’s minimum requirements of a 2 mpg improvement for trucks and a 4 mpg improvement for cars. Gibbs said it will save an average consumer $700 to $1,000 in gas.

Gibbs said the $2 billion should allow the program to continue through September.

Supporters and the White House will use the numbers and the job-creating impact of the “Cash for Clunkers” program to ease environmental concerns of many Senate Democrats who thought the program’s efficiency requirements should be tightened.

The improvement in fuel efficiency will save a typical consumer between $700 and $1,000 per year in reduced gas costs, Gibbs said. In addition to the money saved from fewer gas purchases, consumers participating in the program will have safer cars, fewer repair costs and dramatic reductions in air pollution, officials said.

Thus far, 83 percent of trade-ins under the program are trucks, and 60 percent of new vehicle purchases are cars.

A GREAT WHY BUY MESSAGE FROM LINCOLN MERCURY

Wednesday, July 22, 2009
Why Lincoln Why Now

If you’ve been considering trading up to the luxury and technology available in a new Lincoln, now would be a great time to act. If you have already purchased from us, we appreciate your business. Please pass this offer to family and friends.

Why Lincoln.
Lincoln has the luxury you deserve and the technology you expect.

Why Now.
The government’s CARS program, better known as “Cash for Clunkers,” is offering a $3,500 or $4,500 incentive when you trade in a qualifying vehicle at our dealership.1 We are your Cash for Clunkers Specialist, and no one makes it easier to recycle your ride.

Please contact us immediately; you may also be eligible for THOUSANDS of dollars in private offers this month that are compatible with all rebates and incentives.

1This is a government program, and rules are subject to change. Vouchers are available at participating dealers and are limited. Rebate varies based on vehicle age, ownership length and old/new vehicle fuel economy. Not all vehicles qualify. Offer good while voucher supplies last or until 11/1/09. See cars.gov or ford.com for complete details.

// posted by Ford BDC @ 7:01 PM 0 comments links to this post

Why Mercury Why Now

If you’ve been considering a new-vehicle purchase or lease, now would be a great time to consider Mercury. If you have already purchased from us, we appreciate your business. Please pass this offer to family and friends.

Why Mercury.
Because we have the most fuel-efficient midsize sedan in America1 — Mercury Milan and the most fuel-efficient SUV2 on the planet — Mercury Mariner Hybrid.

Why Now.
The government’s CARS program, better known as “Cash for Clunkers,” is offering a $3,500 or $4,500 incentive when you trade in a qualifying vehicle at our dealership.3 We are your Cash for Clunkers Specialist, and no one makes it easier to recycle your ride.

Please contact us immediately; you may also be eligible for THOUSANDS of dollars in private offers this month that are compatible with all rebates and incentives.

1EPA-estimated 23 city/34 hwy/27 combined mpg, Milan I-4 automatic with Rapid Spec 101A. Midsize class per R. L. Polk & Co. Non-hybrid. 22009 EPA-estimated 34 city/31 hwy mpg, Mariner Hybrid FWD. Actual mileage will vary. Excludes vehicles built for Mazda. 3This is a government program, and rules are subject to change. Vouchers are available at participating dealers and are limited. Rebate varies based on vehicle age, ownership length and old/new vehicle fuel economy. Not all vehicles qualify. Offer good while voucher supplies last or until 11/1/09. See cars.gov or ford.com for complete details