Tag Archives: NTI data

Wired-cable penetration has declined to a 21-year low

According to a TVB analysis of Nielsen Media Research data for May 2011, a record number of American TV households are receiving video programming via an alternate delivery system (ADS), mostly via direct broadcast satellite, while wired-cable penetration has declined to a 21-year low.

According to Nielsen NTI data, national ADS penetration hit 30.9% last month, an all-time high that is up from 30.3% in May 2010. Wired-cable penetration, on the other hand, declined to 60.6% in May 2011 from 61.1% in May 2010 he last time wired-cable penetration had been any lower was in November 1989.

Click here to view more, including the penetration levels for all 210 DMAs.

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