Tag Archives: page

Tips To Keep Visitors On Your Web Site

Your Web site can under-perform, actively drive customers away, poorly represent your business, or, well, just be horrible. Here are a few easy ways you can keep visitors on your Web site:

1. Be mobile-friendly. Almost 5 billion people have mobile phone subscriptions out of a population of approximately 7 billion people. You need a fast, well-designed, and efficient mobile-friendly site for your customers.

2. SEO optimization is not more important to you than readability. You got them there with high-ranking keywords, but once they arrive they want to read something written by and for real people. Avoid blatant SEO tactics.

3. Visitors want to know who you are, what you do, and how to reach you. Fluff, jargon, hype etc. do not belong on an About Us page. Be real — customers will respond.

4. Do not use auto-play audio or video. No one wants to turn off the video, or turn down the sound. If you include video or audio, let visitors choose to access it.

5. Don’t ask visitors to learn how to use your site. If an operation or a page itself requires some sort of instructions, your site is broken. Be clear. Be straightforward. Make next steps intuitive. Sometimes a little site reorganization or a different navigation structure is all you need. Remember, any time visitors have to figure out what to do next, they leave.

6. Include a search function. Maybe a small website doesn’t need an internal search function, but why take the chance? Many people would rather use a search function than take the time to explore. Since hundreds of millions of Google searches are performed every day, at least a few of your visitors will be happy to see a search function.

7. Deliver on advertising promises. Anyone can run an AdWords campaign and generate traffic, but what happens when a visitor lands on a page that only partially relates to the ad? They leave. Include one main call to action, make sure each page has a clear purpose, and don’t throw everything you have on a page in the hope something will create a response. Make sure your pay-per-click ads deliver exactly what they promise.

Following just a few of these simple tips will surely help to keep visitors on your site, and coming back for more.

Third Party Reviews No Longer Included On Google Places

Today Google dropped all third party reviews from its yellow stars review rating on the Google Places Page. Now only reviews directly posted on Google Places are showing. That means if you were relying on Yelp, DealerRater or any other third-party site to entice customers over to your place of business, they’re gone. Also gone with them are all third-party citations and Web sources. Instead, Google is now linking users directly to the individual reviews. That means DealerRater reviews are now only viewable on DealerRater.com – users are not seeing them on your business’ Google Place Page.

Now that more importance being placed on your Google Place Page reviews, Google is encouraging users to talk about your brand and leave reviews with a Write a Review call to action located directly on your business page. The addition of this Write a Review call to action is something small business owners should take advantage of. The existence of that button will encourage customers to leave reviews and will also allow for your business to engage and interact with customers, by responding to reviews whether they are positive, negative or neutral. The more action there is on the Places page, the better and more trusted you’re going to look to visitors who land on it.

If you weren’t actively seeking out reviews on Google before, it would be a good idea to make it part of your review strategy now. Before it was easy enough to focus on the major review sites and to allow Google to bring in this content, but with Google now leaving that content off its native domain, it means many small business owners may find themselves with a pretty empty-looking Google page. The same way you are soliciting reviews for other sites, you now want to make sure you’re adding Google to the list.

Overall, the changes usher in what Google must assume is a more mature product and experience for users. The fact that they’re no longer relying on third-party reviews likely hints at a belief that their local audience is big enough to support its own review community. Keep building reviews up in a variety of different sources, but if you hadn’t yet added Google Places to that list, this update is a clear sign that you should.