Tag Archives: power house

Is Social Media Affecting Work Productivity?

Although it may seem that employees are being less productive because of the various social media outlets that serve as a distraction, it actually seems that it is increasing productivity in the work place.

Here are three reasons why social media helps employees be more productive:

  • Multitasking Practice – The young adult today has learned how to take on between ten and twenty tasks and interactions all at once while those in their 40’s and 50’s can only manage three to five activities at any given moment.  This is because the younger population has learned to read and reply to facebook or twitter messages while reading the latest blogs. This multi-tasking ability will translate well in a work environment where they can take on various tasks and a greater workload which will ultimately increase productivity.
  • Mental Break – The occasional break into the world of facebook and twitter can be seen as a mental break for the employee. Scientists believe that this temporary get away also increases productivity because it prevents the employee from fading or working less towards the end of the day.
  • Networking – Employees no longer need a rolodex to keep track of all their networking connections. With a click of a button, one can increase their client base and access named and numbers efficiently.  Social media is undoubtedly the best tool for increasing productivity and boosting contacts.
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Link Requesting

SEO Professional

If you contact the webmaster of a site as an Internet marketing specialist or other SEO professional they will think you’re getting paid for doing so, which encourages them to ask you for money.

Beware of forming a bad relationship with the webmaster because it can reflect on the way they’ll view your company. But if you form a good relationship they can be your best friend as they can secure links for you in the future.

Client

It’s best to get an e-mail address for your client’s domain with your name. Another option is to use their brand name with a free e-mail account like yahoo.

These e-mail addresses will help you form a good image with official sites like .edu and .gov.

Brand Advocate

You can also contact webmasters as a fan of the brand. E-mail them stating that you like their website but that they forgot to mention your favorite brand. Hopefully they’ll take you seriously and add it onto their list.

7 Characteristics of the Perfect Social Media Manager

Social Media is always on the rise. There are many ways to use social media that can add to business development and sales. But social media is also very new. Even people that think they are good at social media don’t really know how to use it in a manner that will facilitate business efforts. Below you will find the 7 characteristics needed for a social media manager.

1. Passion

Because social media is a 24/7 type of job that you have to keep up with it is critical for social media managers to be passionate about social media. A passionate social media manager will generate sales yet not be direct about selling.

2. Credibility

Since the social media manager will be the face of the company you have to show credibility. People won’t just believe anyone especially when anyone can say anything online. So, as a social media manager you should have knowledge in business, marketing, sales and customer service.

3. Strategy

Sometimes the strategy isn’t well defined because of the fun aspect of social media. But as a social media manager you have to keep in mind the strategy you’re using and its purpose.

4. Service-orientation

As a representative of the company you shouldn’t see customer service as a bothersome task. Instead you should enjoy helping people with their problems related to your company. Most of the time people not only want a good company to work with or buy from, they also want good treatment which is where the social media manager’s job entails.

5. Risk-tolerance

Again, social media is a dynamic medium. No one knows the exact way of doing things. You just have to do it wisely and learn from your mistakes. Social media managers should be proactive and self-starters because their managers might not be able to direct them to the right path.

6. Decisiveness

Social media managers must know what trend is long lasting and which isn’t. With experience and knowledge they can make decisions that will positively affect their company. It’s also important to know the effectiveness of each strategy used. This way they can use that knowledge for future use.s

7. Action hero(ine)

In a changing business world you have to keep up with the news and distinguish between good and bad content. If you wait too long for approvals your never before heard news might become the played out headline that annoys people.

Social Media + Search Marketing = B2B Marketing Success – Search Engine Watch (SEW)

Social Media + Search Marketing = B2B Marketing Success – Search Engine Watch (SEW).

More of our clients are asking what their social media footprint should look like. The explosion of social media over the past 24 to 36 months has been incredible, often making it difficult to know where exactly to begin when assessing its viability as a marketing channel.

Yet when forced to think only of how social impacts search, and vice versa, there are four areas where we’ve been able to demonstrate success in maximizing the integral nature of these two communications channels.

Effective search and social integration includes discerning the value of social media; uncovering the lingo; influencing the conversation; and the new link graph.

Discerning the Value of Social Media

Most B2B marketers don’t yet know what to make of social media. Many are apprehensive, but feel compelled to be active.

Many also find it difficult to stay current with the constant barrage of new tools and platform enhancements. It’s a very intimidating space for the lay marketer.

What value do you hope to derive by engaging with social media? Before beginning any activity, determine your social media key performance indicators (KPIs). This will align your actions with your overarching business objectives and let you fight off the temptation to chase new, shiny objects.

It doesn’t matter how many times your tweets are being retweeted if your primary objective is white paper downloads. In this case, the value of social media to the organization is in its ability to produce an audience that is engaged enough to download our assets rather than creating more chatter.

Stick to your KPIs if you want tangible value from social media.

Uncover the Lingo

In B2B marketing the “who” is just as important as the “what” and the “why.” Web analytics tools do an exceptional job at telling us “what” happened across our websites, and savvy analysts can help us to understand “why” certain behaviors emerged. What’s often missing from web analytics alone though is “who” comprises our website audiences.

In B2B search, you shouldn’t construct programs to communicate to audiences based on their personal demographics. It shouldn’t matter if someone on the other end is 20 or 90, male or female, rich or poor.

What you should care about is the role they occupy within their respective organizations. Set up search programs tailored to the unique needs of various stakeholders to the purchase decision.

The most effective way to drive engagement and conversion through search is to understand the vocabulary used by those stakeholders, and make sure your programs adopt that vocabulary.

Social monitoring tools help uncover the language used by the market, and shape an understanding of how the space is understood and characterized. Specific hot-button topics can be uncovered too.

Search programs that focus on the types of keyword phrases observed through social media and address hot-button topics tend to be the ones that stand out and convert at higher rates. A one-size-fits-all approach doesn’t work for B2B.

Influencing the Conversation

Just as social chatter influences effective search programs, so too can search influence social.

Consider this: if a company enjoys prominent positioning for a certain group of keyword terms through organic search, but the market seems to be searching for a slight derivative of those keyword phrases, how can the company capitalize on its high positioning? The answer may be to attempt to influence the conversation through focused social media activity.

As organizations embrace social media, and accrue fans, followers, likes, retweets, comments, etc., a certain persona for the organization emerges. Where that persona is well-followed and has established authority and influence, an opportunity exists to reshape the conversation.

A growing body of data suggests that, as audiences are exposed to communications messaging via social, they turn to search and perform independent research before forming opinions. In recognition of that dynamic, it’s possible to seed content through an authoritative social persona that subtly recasts the conversation around the keyword phrases that the company is already well-positioned for.

Rather than focusing SEO energies on the keyword phrase(s) of the day, turn the conversation in your favor through social media.

The NEW Link Graph

Social media has forever changed the nature of sharing content online. People now share hot topical content through Twitter tweets and Facebook wall posts, where historically that content may have been shared through blog posts or references from websites.

In the olden days of SEO, a key tactic to securing a strong backlink profile was to author content earmarked as “linkbait.” This may have been a controversial blog post, a unique point of view on a newsworthy item, or perhaps a new product launch that excited the existing customer base.

Whatever it was, savvy webmasters would craft content aimed at enticing others to link back to that content from their own websites.

Today, as a result of the popularity of social sharing, link profiles of most websites today look substantially different than they did a few years ago. The impact to link building tactics is still being assessed, but this paradigm shift may not be all bad news for SEOs.

Although links from most social venues don’t pass any authority in Google’s eyes, the more frequently a website is referenced via social media, the more frequently its content is being crawled and indexed.

The arms race to solve real-time search gets more aggressive by the day, and you can take advantage of that by promoting your share-worthy content through social media outlets. Trust me, Google will follow.

Social Media analogy

Below is a video that explains social media by describing it as ice cream.