Tag Archives: Production

ORLANDO AD AGENCY SEARCH ENGINE QUERIES DIRECT USERS TO POWERHOUSE USA

4/24/10

CONTACT:

DAVID “DP” PRESCHEL

321-231-4488

DPPOWERHOUSE@GMAIL.COM

FOR IMMEDIATE RELEASE:

ORLANDO AD AGENCY SEARCH ENGINE QUERIES DIRECT USERS TO POWERHOUSE USA

ORLANDO AD AGENCY POWERHOUSE USA – IF YOU ARE SEARCHING FOR AN ORLANDO FLORIDA BASED ADVERTISING AGENCY, TAKE A LOOK AT POWERHOUSE USA, www.POWERHOUSEUS.COM. RECENTLY, POWERHOUSE USA HAS RECIEVED A DRAMATIC UPTICK IN GOOGLE SEARCHES, YAHOO! SEARCHES AND SEARCHES ON BING! OTHER SEARCH ENGINES ARE ALSO DIRECTING USERS TOWARDS POWERHOUSE USA. MANY SEARCHES ARE FOR COMPANY FOUNDER AND PRINCIPLE DAVID “DP” PRESCHEL, SEARCHES LIKE: DP POWERHOUSE, DP POWERHOUSE ADVERTISING, DP POWERHOUSE MEDIA BUYING, DP POWERHOUSE MARKETING ORLANDO, DP POWERHOUSE PRODUCTIONS ORLANDO ETC. THERE ARE ALSO, LOTS OF QUERIES FOR FOR POWERHOUSE USA PARTNER AND VICE PRESIDENT BRITTANI PRESCHEL. AS HAS ALWAYS BEEN THE CASE, SINCE POWERHOUSE USA HAS HAD SUCH A DIVERSE BACKGROUND INCLUDING PROVIDING SERVICES LIKE MEDIA BUYING, TV PRODUCTION, RADIO SPOT PRODUCTION, RADIO PROMOTIONS, TELEVISION PROMOTIONS, CONCERT PROMOTIONS, SALES PROMOTIONS, SPECIAL EVENTS, SPECIAL EVENT MARKETING AND ADVERTISING SERVICES SUCH AS CREATIVE, COPYWRITING, AD DESIGN, GRAPHIC DESIGN AND MARKETING CONSULTING , MANY USERS SEACHED FOR THOSE TERMS AS WELL. TO LEARN MORE ABOUT POWERHOUSE USA, DAVID “DP” PRESCHEL AND BRITTANI PRESCHEL  CLICK HERE: www.POWERHOUSEUS.com 

POWERHOUSE USA ORLANDO FLORIDA ASLSO WORKS WITH SOCIAL MEDIA WORKING WITH SITES LIKE TWITTER,FACEBOOK,MYSPACE,SQUIDOO,YELP!,JUDYS BOOK, QUE PASA, LINKDIN ETC. AND HANDLES SOCIAL MEDIA MARKETING FOR A DIVERSE GROUP OF CLIENTS, SPECIALIZES IN AUTOMOTIVE MARKETING, AUTOMOTIVE ADVERTISING, ADVERTISING FOR CAR DEALERS, ADVERTISING FOR RETAILERS, FRANCHISE ADVERTISING, FRANCHISE CO-OP ADVERTISING, HEAT AND AC ADVERTISING,TALENT FOR TV COMMERCIALS, VOICE OVER TALENT FOR RADIO, VOICE OVER TALENT FOR TV AS WELL AS TV SPOKESMODELS. LEARN MORE AT www.POWERHOUSEUS.com

Power House is located in Orlando, Florida. A full service advertising and marketing company. With Power House you get just the marketing services you need. Our company is a fee-based company which is not predicated on selling a specific marketing service or product. At Power House, we use our expertise to concentrate and focus all the marketing resources that are needed to provide an effective result.

What this means for you is that we are not biased toward or limited to one specific marketing resource. We recommend what is needed not what we want to sell you. At Power House, we ensure that the marketing resources you currently are using are focused and concentrated. We then use our various resources and contacts to provide you with any additional service needed at our negotiated cost.

Every recommendation is designed to achieve concentration and focus as a means to delivering results.

CLIENTS:

 
massage envy logo

 

A Company Dedicated to Creative Business Marketing Solutions

top bar

  • Power House USA
  • 745 Hempstead Ave
  • Orlando, FL 32803
  • Ph: (321) 231-4488
Advertisements

Live the customer’s life

Customer-Centric Design: Got Empathy? Matthew E. May (How to Change the World) Aug 10, 2009 – We all know what our customers want. We’re confident that we understand the problem. We look at reams of marketing reports. We conduct the focus groups. We survey them. We have plenty of data. Guess what? It’s not enough. Data can only indicate facts. If we fail to descend into the field and take the long walk in the customer’s boots, if we don’t bother to look over their shoulder while they struggle with the problem, and if we take the customer’s word at face value, we can’t legitimately call our design strategy “customer centric.” Rarely do customers know what they need. So rarely can they tell you. So rarely does a great innovation come from arms-length market research. The solution? Learn to see. Live the customer’s life. Watch the problem in the context and environment within which it occurs. View it from every conceivable angle like a good artist does when attempting to “render the truth.” If you don’t, you’ll fail to properly frame the problem. You’ll fail to empathize with your customers. There goes deep understanding. There goes innovation with impact. The phrase in Japanese is genchi genbutsu (gen-chee-gen-boot-soo): go and see. Fully grasp the situation. See for yourself. Then, and only then, define the problem and design the appropriate solution. You have to play police detective and FBI profiler all at once. To do that, you need a deep dip in the customer or user experience. It’s a lot harder than it sounds, but there are at least three ways to gain real insight into the problem. And in today’s marketplace, all three are necessary. Observe—watch the customer. Designers at Whirlpool know that customers can’t always articulate the problem that needs solving, so they study their products as they’re used in the home. In a usability session involving a new refrigerator design, three separate cameras captured the difficulties in finding and replacing the water filter. Stop-action and slow-motion review of customer movement lead designers to the solution. Not only do Whirlpool designers watch and video-record the action in the kitchen, but they accompany technicians on service calls to gain insight into quality and dependability. Infiltrate—become the customer. When Harley-Davidson sales dropped in the mid-1980s, CEO Vaughn Beals directed his senior management team to attend biker rallies and go on all the big Harley rides. Vice president of design Willie Davidson, grandson of the founder, saw that every Harley had been customized. He took the modification ideas and adapted them to future designs—sculpting gas tanks, chopping the chassis, adding chrome, and painting flames. Collaborate—involve the customer. Intuit’s “Follow Me Home” program allows software designers to sit with the first-time user in his or her home or office. Designers learn what other programs reside on the person’s hard drive, how navigation between those various applications works or doesn’t work, and what paper and electronic sources of data the user pulls from to input into Intuit’s software. But they don’t stop there. They “co-create” and ask the user to essentially play designer. Incorporating many of the resulting customer ideas and configuration suggestions leads to the development of various targeted versions of financial software. Simple as it sounds, the best designs often come from just getting out more.

The iPhone 3G S and the next video revolution

NOTE: OUR FRIEND, FILMAKER MIKE FINN OF STICKY FILMS PASSED ALONG THIS GREAT PIECE.=DP
Sunday, June 21, 2009

It’s the End of the World as We Know It…

Alex Lindsay | 06/21

…and I feel fine. (The iPhone 3G S and the next video revolution.)

image

I posted a fun little video about creating a shoulder mount rig for the iPhone 3G S on Friday. You can see it here.

While done in a tongue and cheek way, the most important thing for Pros watching the video is actually the first minute. I was dead serious there. The new iPhone is a game changer… make no mistake about it.

The iPhone Video camera is clunky and not particularly high quality. There are many small video cameras and even other phones (think Nokia) with superior quality. But what it lacks in quality, it makes up for in ubiquity and ease of use. Having this phone is far easier than carrying a camera around. And being able to seamlessly upload videos to YouTube will take event coverage, from news to weddings, into an entirely new realm.

What many thought would be the tyranny of an all knowing shark, Big Brother, has been replaced with the piranha attack of Little Brother (or more accurately, Little Brothers, Sisters, and their cousins). Soon, you will not be able to buy a phone without a video camera… and because of iPhone’s ease of use, uploading will become second nature for many.

News will feel this first. In fact, they are already grappling with the impact. With correspondents in Tehran relegated to cell phones, reporters are only a step ahead of the hordes of cell phone users on the streets – who can speak Farsi and actually know what’s going on, in realtime, without a translator. There will be calls for “Journalistic Integrity” but what does that mean when the you have an outsider attempting to make sense of an internal conflict? Maybe we’re better off seeing two (or many) different skewed views than one “correct view”. After all, in the US, we have MSNBC vs. Fox News… who are arguably skewed equally to the Left and Right.

In any case, the immediacy of a thousand video capable phones at every news event… even when that news event is a sudden water landing in New York or violent crackdown in Iran… has captured the attention of CNN and others. Within months, I fully expect to see a CNN “iReport” iPhone app that will upload directly to CNN’s servers complete with GPS location, Time Stamp, and shooter release included.

I’m sure many videographers stand aghast. “How can the unwashed masses replace our years of experience and training?” The answer is, of course: By being there and being willing to share their videos with the world for a mere mention and maybe a T-shirt. As news organizations are continually pressed to make cuts and, at the same time, the demand for real-time news increases – this opportunity will be impossible to ignore.

The hard reality is that this has been coming for a long time. We saw this in print nearly 20 years ago. Highly trained pre-press artisans were replaced by whippersnappers with Photoshop (I was one of these interns). We saw this 10 years ago with the Web – where the lack of HTML coders accelerated the collapse of the “Dot Com” Bubble but soon they were $15/hour for basic work and often replaced overseas. Video is just the next step in this process. Never has the ability to shoot video, and broadcast quality video, been in the hands so many.

Before we all start looking for the door and lament the end of “our time” and video professionals… be of good cheer. While many video offerings will become difficult to create a business around, the demand for professional video is spiking. 10 years ago, you were “behind the times” if you didn’t have a website – today, you are behind if you don’t have videos on that website. Fortune 500 companies are scarfing up more video than the Cookie Monster at a Mrs. Fields outlet store. In hard times, video reduces the pressure on sales and support staff. When the economy expands, raw competition will take over. The revolution for video is not nearing the end but just at the beginning. Independent producers with a solid digital production background are in the pole position if they are willing to zig and zag with the chaotic expansion of this new market.

More importantly for this iPhone revolution, however, is the human impact. Where the pen is mightier than the sword, and a picture is worth a thousand words… a video camera is a WMD – Weapon of Mass Distribution. There is nothing more powerful…but like really… nothing. Gandhi didn’t take on the British Empire by himself, he did it with the press… as did Martin Luther King Jr.. Conversely, Vietnam was largely lost on the TV, not the battlefield. And losing one pilot in Somalia didn’t stop the US in its tracks, video of that pilot being callously dragged through the streets did. The bright light that video sheds on the world makes many of our darkest nightmares intolerable to ignore with a scone and latte. The ubiquity of these new tools and the distribution of their content will make it nearly impossible to hide… no matter how powerful the individual or country. This won’t always be “for the best” but in the end, it is most powerful defense against totalitarianism and violence.

This revolution is just beginning and on the other side lies not just freer self-expression, but a freer and more connected existence. It’s the end of the world as we know it… and I feel fine.