Tag Archives: RAM

Jeep sales up 58 percent, lead strong Chrysler performance

DETROIT — Jeep and its mainstay, the Wrangler, propelled Chrysler Group to its 17th consecutive month of year-over-year sales increases in August.

Jeep sales shot up 58 percent last month, to 40,613 units. Chrysler Group sales rose 31 percent, the company said in a statement today.

All five Chrysler brands posted healthy increases, but Jeep stood out. All five Jeep models chalked up double- or triple-digit percentage increases.

Though failing to match its all-time monthly record set in July, the Wrangler kept up its torrid summer, topping Jeep with 12,949 units, up 69 percent from a year ago and an August sales record.

Wrangler customers responded to offers of $1,000 cash or 0 percent loans for 60 months that kicked off in July as part of the company’s summer clearance. And customers embraced the redesign of the Compass, which increased 130 percent for the month.

Chrysler’s 200 mid-sized sedan, known as the Sebring before a major makeover in 2011, again led the Chrysler brand. Chrysler sold 10,861 200s in August, more than doubling its predecessor’s August 2010 sales.

The 200’s performance was boosted by incentive spending. According to TrueCar.com analyst Jesse Toprak, transaction prices for the 200 were 14 percent below the sticker price, compared with 7 percent for the mid-sized sedan segment.

Chrysler Group boosted its overall incentive spending in August as it wound down the 2011 model year. At $3,511 per unit on average, Chrysler spent more on incentives in August than any of its other six volume competitors, according to a report by TrueCar.com. That number was down 5.6 percent from the $3,719 per unit the company spent in August 2010.

Chrysler reported a 59-day supply of vehicles at the end of the month. Sixty days is considered normal.

Chrysler said retail sales rose 42 percent in August compared to the same month a year ago. Chrysler does not divulge its retail and fleet sales breakdown.

“In spite of a volatile market, Chrysler managed to significantly outperform the industry,” Reid Bigland, head of U.S. sales for Chrysler Group and CEO of Dodge brand, said in a statement.

Dodge brand sales rose 18 percent to 41,817 units. Ram brand truck sales, which includes the Ram and Dakota pickups, increased 7 percent to 22,086, and Chrysler brand was up 25 percent to 22,497.

Fiat sold 3,106 500s in August, the highest monthly total since the cars debuted in March.


Ram to partner with Wal-Mart on pickups

Chrysler’s Ram Truck brand will partner this fall with Wal-Mart to promote its pickup trucks at stores across the USA. The “outdoor lifestyle” program is part of Ram’s “Code of the West” marketing campaign for its Ram pickups that seeks separate Ram from rivals.

The Ram marketing campaign recognizes the alignment between truck buyers, the hunting and fishing lifestyle and Wal-Mart, this promotion brings all three together.

Ram unveiled two new commercials with the tagline, “Guts. Glory. Ram.” The first spot features a Ram pickup driving through the desert with wild horses and touts the truck’s combination of power — a 390 hp. Hemi V8 — along with its 20 miles-per-gallon highway fuel economy. The second ad shows the Ram Power Wagon model climbing a steep, rocky hill. The commercials are due to air nationally in September.

“The idea is to create a campaign that separates Ram from competitors. The western theme reflects “a time when a handshake meant you gave your word, and working hard was respected and rewarded.”

Ram was split from the Dodge brand two years ago and the spin-off has allowed us to focus all of our creative advertising and social media efforts specifically toward truck buyers,” said Ram CEO Fred Diaz.

Sales of Ram pickups this year are up 25.9% through July, compared with a 7.7% rise for the best-selling Ford F-Series pickups and 7.2% for Chevrolet Silverado.


20% of online shoppers researching the Escape looked at the Chevy Equinox, according to Edmunds.com, while only 8.6 percent of those researching the Equinox also looked at the Escape. GM’s Equinox small SUV outsold Ford’s Escape but Ford said that may be because some Escape buyers have move up to the Ford edge. Chevy Camaro  led against the Ford Mustang. GM sold 4,164 Camaros in November, the total for the year 75,685,  Ford sold 4,093 Mustangs, for an 11-month tally of 68,264.

Ford’s sales increase was driven by the redesigned Edge, a 26 percent jump in F- series pickup deliveries and strong demand for small Focus and Fiesta. Ford’s Lincoln rose 19 percent on sales of MKZ , MKX and Town Car, which the automaker is discontinuing.

Since filing for bankruptcy last year, GM has closed Hummer, Pontiac and Saturn and sold Saab to focus on Buick, Cadillac, Chevrolet and GMC. Sales of those four remaining brands rose 21 percent. Leasing accounted for 11 percent of GM sales, up from nearly 8 percent.

Buick sales up 36 percent to 11,725 vehicles, led by Enclave SUV. GMC sales gained 30 percent to 27,590. Cadillac up 21 percent to 11,801.

Sales of the Cadillac SRX jumped 36 percent.

Chrysler’s gains were driven by the redesigned Jeep Grand Cherokee, sales of which more than tripled from last November to 10,984. Ram pickup sales rose 86 percent to 18,206 last month but car sales fell 9.1 percent to 13,112

U.S. sales of Nissan and Infiniti vehicles rose 27 percent from a year ago to 71,366.

Honda, fourth in U.S. sales, had a 21 percent increase in deliveries of Honda and Acura brand models last month, the company said in a statement. Sales rose to 89,617 units from 74,003 a year ago, Honda said. Deliveries were forecast to increase 24 percent, the average of four analysts’ estimates.

Hyundai Motor Co. increased U.S. sales 45 percent in November to 40,723, a record for the month. Growth was led by increased sales of Sonata and Genesis sedans and Tucson crossovers.

Among the top sellers in the U.S., only Toyota reported a decline in the month. U.S. vehicle sales fell 3.3 percent on an unadjusted basis.