Tag Archives: Special Events

LINCOLNMERCURYONLINE.COM HIGHLIGHTS JOINT DEALER SPECIAL PROMOTION FROM CENTRAL FLORIDA LINCOLN MERCURY AND ISLAND LINCOLN MERCURY

THE CARS ARE THE STARS AT CENTRAL FLORIDA LINCOLN MERCURY  IN ORLANDO AND ISLAND LINCOLN MERCURY IN MERRITT ISLAND…COME SEE ALL THE STARS LIKE THE NEW 7 PASSENGER LINCOLN MKT AND THE LUXURIOUS LINCOLN MKS , PLUS GREAT MERCURY VALUES LIKE THE MILAN AND MARINER HYBRID… REGISTER ONLINE TODAY AND RECIEVE 3 YEARS 45,000 MILES SCHEDULED MAINTAINENCE INCLUDED WHEN YOU BUY OR LEASE FROM US…TWO LOCATIONS TO SERVE YOU BETTER, CENTRAL FLORIDA LINCOLN MERCURY  IN ORLANDO AND ISLAND LINCOLN MERCURY IN MERRITT ISLAND, WHERE THE CARS ARE THE STARS!!! .GET ALL THE DETAILS AND SEE ALL THE DEALS ATwww.LINCOLNMERCURYONLINE.com

POWERHOUSE USA HAS BROUGHT TOGETHER CENTRAL FLORIDA LINCOLN MERCURY IN ORLANDO, FLORIDA AND ISLAND LINCOLN MERCURY IN MERRITT ISLAND, FLORIDA FOR A UNIQUE SPECIAL PROMOTION THAT INCORPORATES, TELEVISION, ONLINE PROMOTION AND INTERNET ADVERTISING. THE TWO DEALERS, THAT COMBINED SELL MORE LINCOLN AND MERCURY VEHICLES THAN ANYONE ELSE IN CENTRAL FLORIDA, HAVE BEEN UNITED BY POWERHOUSE USA IN AN EFFORT TO INCREASE SALES OF SUCH POPULAR LINCOLN VEHICLES AS THE NEW LINCOLN MKT,LINCOLN MKS, LINCOLN MKZ AND POPULAR MERCURY VEHICLES LIKE MERCURY MILAN,MERCURY MILAN HYBRID, MERCURY MARINER, AND  MERCURY MARINER HYBRID. THE TWO STORES,CENTRAL FLORIDA LINCOLN MERCURY  IN ORLANDO AND ISLAND LINCOLN MERCURY IN MERRITT ISLAND WILL BE USING BROADCAST TELEVISION VIA WFTV ORLANDO AND INTERNET ADVERTISING THROUGH WFTV.COM TO DRIVE POTENTIAL CUSTOMERS TOwww.LINCOLNMERCURYONLINE.com, THERE CUSTOMERS CAN CLAIM A VOUCHER WHICH WILL ENTITLE THEM TO RECIEVE A 3 YEAR / 45,000 MILE MAINTAINENCE PLAN AT NO EXTRA CHARGE WHEN THEY BUY OR LEASE A NEW LINCOLN VEHICLE OR A NEW MERCURY VEHICLE FROM CENTRAL FLORIDA LINCOLN MERCURY  IN ORLANDO AND ISLAND LINCOLN MERCURY IN MERRITT ISLAND.

THE CAMPAIGN WILL RUN FROM APRIL 10, 2010 THROUGH JUNE 30, 2010. TV SPOT PRODUCTION BEGINS MARCH 31, 2010 AT WFTV STUDIOS IN ORLANDO, FLORIDA. THE SPOTS ARE TO BE WRITTEN, DIRECTED AND PRODUCED BY DAVID “DP” PRESCHEL. THE TV SPOTS FEATURE THE 2010 LINCOLN MKT WITH THE 2010 LINCOLN MKZ AND STAR MODEL AND ACTRESS ALISON SKIPPER.

POWERHOUSE USA  VICE-PRESIDENT AND INTERNET MARKETING GURU BRITTANI PRESCHEL IS HANDLING THE ONLINE CAMPAIGN WITH ASSITANCE FROM AMANDA GAID, POWERHOUSE USA DIRECTOR OF CREATIVE SERVICES AND ALEX ABAD, POWERHOUSE USA WEB WIZARD.

CENTRAL FLORIDA LINCOLN MERCURY SELLS NEW LINCOLN VEHICLES AND NEW MERCURY VEHICLES IN ORLANDO, ORANGE COUNTY FLORIDA, DR. PHILLIPS, WINDERMERE, CLERMONT, FLORIDA AND SURROUNDING AREAS.

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THIS UNIQUE PROGRAM IS AN EXAMPLE OF HOW ORLANDO, FLORIDA BASED MARKETING AND ADVERTISING FIRM POWERHOUSE USA IS HELPING CLIENTS TIE TOGETHER “TRADITIONAL MEDIA” AND “NEW MEDIA” TO INCREASE SALES, REVENUE AND PROFITS.

GM chief to dealers in Orlando: Our company is back on track


GM chief to dealers in Orlando: Our company is back on track


4:22 PM EDT, September 24, 2009

The head of General Motors came to Orlando on Thursday on the final stop of a multi-city tour to assure dealers that their status is safe, the company is stable and some good products are in the pipeline.

Some dealers, of course, may not be that stable. Pontiac has “almost wound down,” said Frederick A. “Fritz” Henderson, president and chief executive officer, adding that deals to sell Saturn, Hummer and Saab are pending.

Going from eight brands to four “was a tough decision,” Henderson said. “We have great dealers, great products. Like many of the things we had to do, I don’t feel good about the decision, but I feel it was the right one.”

Another decision that Henderson said was “difficult” was to cut the ties with established dealers, as he has said he wants to shirk the GM dealer body from about 5,800 to 3,600 by the end of next year.

Among those on the chopping block: Holler Chevrolet in Winter Park and Classic Chevrolet in Altamonte Springs, both part of the Holler Automotive Group, which have been selling GM products since 1938. Henderson said he is not worried by current Congressional hearings into the process GM and Chrysler used to eliminate dealers.

Henderson got the job on April 1, but not in the way he wanted it: The 25-year GM veteran was named to the post after his successor and boss, Rick Wagoner, stepped down as part of the federal bailout of GM.

Henderson had hoped to keep GM out of bankruptcy, but shortly after taking over, GM did go bankrupt, and U.S. taxpayers ended up owning nearly 61 percent of the company. The recovery, Henderson said, is on schedule, and he hopes GM can go public again next year.

Henderson, 50, has spent most of his GM career outside the U.S., and since two-thirds of GM’s volume is from foreign sales, he was a natural candidate to head the company. Known as a money man — he has an MBA from Harvard Business School — Henderson is learning the product side quickly.

Henderson spent Wednesday evening at Carl Black Buick-Pontiac-GMC in Orlando, and presided over the unveiling the 2010 Buick LaCrosse and GMC Terrain.

Henderson is “an awesome guy,” said Carl Black General Manager Omar Rodriguez.

In an interview with reporters Thursday, Henderson said the restructuring of GM is nearly complete. GM’s present inventory of vehicles is about 500,000 less that it was early this year, reflecting the manufacturing cutbacks needed to match the market.

Henderson said the days of 17 million total vehicle sales in the U.S. seen just a few years ago may be gone for a long time, and he predicts the 2009 market will end with about 10.5 million sales, of which GM has just over 19 percent.

Next year, he expects the U.S. market sales to grow by about 1 million. Even if it doesn’t, Henderson said GM is now structured to break even in a market that has just 10 million total sales, with GM holding 18 percent of the market.

The Saturn sale to a group headed by racing magnate Roger Penske is proceeding on schedule, and Henderson hopes the Saab sale to a European group headed by Swedish supercar manufacturer Koneigsegg will succeed. Less certain is the pending sale of Hummer to a Chinese heavy equipment manufacturer, though Henderson’s past tenure as the head of GM’s Asian operations should help. If that deal fails, it is likely Hummer will die, he said.

Henderson said that the “Cash For Clunkers” was an effective sales tool, “short and sweet” and lasting just 45 days. September’s post-Clunker sales have been grim — Edmunds.com predicts GM’s September sales will drop 46.1 percent over September, 2009, and 37.8 percent from August, which was propped up by the clunkers program.

“But since the program was short and sweet, the hangover should be short, too,” he said.

Event Marketing Makes Gains

Event Marketing Makes Gains
Feb 11, 2009
-By Kenneth Hein, Brandweek

NEW YORK Although marketers are getting more tech savvy, it seems they still have a soft spot for good old-fashioned event marketing.

More than half (53 percent) of the 300 senior marketing executives who participated in a recent study said event marketing is the discipline that best accelerates and deepens relationships with target audiences.

The EventView 2009 survey, which was completed earlier this month by George P. Johnson, The MPI Foundation and the Event Marketing Institute, includes a healthy swath (41 percent) of marketers whose companies pull in revenue in excess of $1 billion.

More than a quarter (26 percent) of those surveyed said event marketing is the discipline that drives the greatest return on investment. “The economy is forcing marketers to elevate their game to survive, specifically in regard to deploying direct response marketing such as events to drive top-line performance,” said Bruce MacMillan, president and CEO of MPI.

Twenty-nine percent of marketers will transition their strategy from event marketing to experience marketing in the next 12 months. The difference being that experience marketing “involves integrated live and online experiences that drive deep brand interaction through highly relevant storytelling and brand immersion,” per the study. A third of those polled said they already made the switch.

The findings underline two converging trends, said David Rich, svp of strategic marketing, worldwide, for experience marketing agency George P. Johnson. “First, a downward economic spiral that is forcing brands to invest in channels like events that demonstrate measurable ROI; and secondly, the maturation of strategic event and experience marketing, which takes the strategic, creative, media and digital capabilities of above-the-line marketing and activates them through the on-the-ground execution of an event portfolio made up of different types of internal and external events,” he said.

Despite the need to watch spending, marketers are increasingly ponying up to green their events. Sixty-six percent of those polled said they plan on implementing or have already added green initiatives — up from 32 percent in 2007.

Of that group, 44 percent are doing so because of a corporate mandate. Green spending makes up 13 percent of their events budget.

Overall, “the real challenge for brands in 2009 will be how to best balance their traditional budget allocations against these trends to drive measurable results,” said Rich.