Tag Archives: TELEVISION

Brand Bowl 2012

This past Sunday, advertisers everywhere were tuned into the Olympics of Advertising, or what we call the Brand Bowl. Who came out victorious and who failed to impress? Here are some of the highlights if you missed it:

Which were your favorites?

See them all here 

Wired-cable penetration has declined to a 21-year low

According to a TVB analysis of Nielsen Media Research data for May 2011, a record number of American TV households are receiving video programming via an alternate delivery system (ADS), mostly via direct broadcast satellite, while wired-cable penetration has declined to a 21-year low.

According to Nielsen NTI data, national ADS penetration hit 30.9% last month, an all-time high that is up from 30.3% in May 2010. Wired-cable penetration, on the other hand, declined to 60.6% in May 2011 from 61.1% in May 2010 he last time wired-cable penetration had been any lower was in November 1989.

Click here to view more, including the penetration levels for all 210 DMAs.

Media Trends: Where they are now, and what to expect

Vocus, a company specializing in PR Management has recently shared their research on the media world and what to expect this upcoming year. From television, newspaper, radio and magazine specialists, keep an eye out for some of these interesting trends coming up:

Magazines:

As we all know, mobile platforms are fast growing and we can expect 20% of Americans to have a tablet such as Nook, iPad, etc. by 2014. Therefore, magazine applications will begin to explode this year.

Newspapers:

Hundreds of online news sites have been launched recently. Patch.com by aol have launched hundreds of their news sites this past year. New York Times has started the implementation of Paywalls where subscribers pay for their individualized news source. Additionally, a newspaper has come out exclusively to iPad owners called “The Daily.” Newsroom cafes are a hot trend we have also seen, allowing interaction between reporters and readers.

Television:

There has been a rise in early morning newscasts as well as growth in social media updates on our TV news sources. Broadcasters are also offering more and more iTunes apps to bring their news straight to you. Another trend to look forward to is 3D television. Although limited to certain channels for now, we can expect an increase in these three-dimensional options to fly our way.

Radio:

Radio is going mobile! With apps, podcasts and Internet radio such as Pandora and Last FM, radio listening habits are increasing. We can continue to look forward to bringing our radio with us while we aren’t listening in our cars.

5/27/10 – Google TV Brings Couch Potatoes And Marketing Geeks Together

May 21, 2010

Google TV Brings Couch Potatoes And Marketing Geeks Together

Google has lots going on lately and one of the things that sets Twitterland abuzz is the launch of the new Google TV service. Instead of having a TV screen on the one hand and a computer screen on the other hand, couch potatoes and geeks will finally be able to socialize… in front of a single, unified screen. Seriously.

What is Google TV?
Jokes aside, the idea behind that new service is quite smart. As announced at the company’s Google I/O developers conference, Google TV is basically a web-powered TV, a full web browser directly on your TV screen, a web-TV hub – you name it -… where you can browse for the things you want to watch – anything, anywhere (well, this is the whole idea behind the web, right?), in any language and at any time (insomniacs, you’re going to like this – or not).

Evidently, the programs/shows/videos you want to access have to be available on the web to start with.

Technically speaking, Google TV supports flash technology and “all input devices for Google TV will have QWERTY keyboards, but users will often navigate using a directional pad,” the company said on the Google TV developer page.

What’s the difference with Yahoo’s Connected TV?

Yahoo Connected TV was launched a year ago and it seems nascent Google TV is a whole different ball game.

From its presentation so far, it looks like Yahoo is only offering widget-based content specifically designed for TV experience. Among available widgets, the company cites Amazon, Blockbuster, NBC, Twitter, YouTube, USA Today, eBay, Facebook, CBS, Showtime “and many others”.
Google’s competitor has also made the choice not to provide keybords.
Yahoo, however, works with more partners: it has Sony, LG, Samsung and Vizio.

Wondering how much it will cost?
So are we. So far, no such details have been disclosed. What we do know is that you can either have the service directly integrated to your new TV set (Sony is Google’s partner on this one) or plug a set-top box (Logitech is the point partner for that one) to your existing device. So in terms of cost, it seems it will amount to the price of a brand new Google-TV-enabled screen or that of the external box.

Then, add the cost of your internet connection, Wi-Fi specifically to be able to share across various screens if you wish to do so. An you’re all set.

Who’s going to hate – or love – Google TV?
First, the cable guys won’t be too happy if you no longer subscribe or if slash back your subscription dramatically as Google TV will offer you free of charge what cable companies have had you pay for all those years.

Second, content providers and program gurus may have to readjust their marketing and selling processes to adapt to a new type of hybrid audience.

Marketers and brands are likely to love this shift as is means that ads and particularly rich media ads will have more stickiness and an integrated audience.

It is not clear at the moment whether Google TV intends to insert its own advertising within the system. If it does, then it may spoil the gadget…

Last point: privacy
Given today’s context of tension regarding privacy issues, we’d be ill-inspired to not bring the subject to the table. A web-fed TV has indeed this particularity that searches may well be able, sooner than one thinks, to yield results of your favourite shows. It also means that marketers will be able to track what you watch or look for, for how long, how often…

Google TV in the end, brings search and analytics data to the forefront of the marketing game again.

Here’s Google’s presentation.

Yes. Of course. Smart. Communicating through a broadcast channel, YouTube. So are you buying in ?

Courtesy of SearchEngineWatch.com

Here’s the link. http://blog.searchenginewatch.com/100521-124507

TVB now forecasts that Total Spot TV revenues in 2009 will decline

TVB Revises 2009 Forecast
New York, Nov. 11, 2008 — The Television Bureau of Advertising today re-issued its 2009 forecast for the local broadcast television industry. It was only the second time the trade association has revisited a forecast; the first time came after the 2002 forecast was rendered inoperative by the World Trade Center attacks six days after it was issued.
TVB now forecasts that Total Spot TV revenues in 2009 will decline between 7%-11% in comparison with this year’s revenues, with Local Spot revenue in a range of -4.0 to -8.0 and National Spot declining by 11.5% to 15.5%.
The full range of numbers for next year, according to TVB:
 New Forecast  Old Forecast*
 Local Spot -4.0 to -8.0%  +2.0 to -1.0%
 National Spot -11.5 to -15.5%  -7.0 to -10.0%
 TOTAL SPOT -7.0 to -11.0%  -2.0 to -5.0%
 *Issued 9/4/08

Furthermore, TVB estimates that total 2008 spot revenues will decline 7.1% over last year, instead of coming in flat as was forecast in September.
TVB President TVB Chris Rohrs said, “Due to the unprecedented economic developments of recent months, we reached out to all of our input sources and asked them to review the projections they gave us last summer. These are not happy numbers to report, but they are the new reality. We take seriously our obligation to our Member Stations to give them the most accurate road map as they work through their planning.”
Mr. Rohrs said that ultimately the 2009-10 landscape will be shaped by consumer confidence and spending, energy and food prices, debt and credit problems, the real estate market and the performance of the incoming Obama Administration. Key categories would be automotive, political, retail, telecom and financial.
TVB estimates — derived from a consensus of Wall Street and financial analysts, station representative firms, and independent TVB research — represent national averages. Individual firms and stations may produce varied results based on a number of factors, including market size, region of the country, and affiliation. The not-for-profit Television Bureau of Advertising is the trade association of local television broadcasters. Its members include television broadcast groups, advertising sales rep firms, and over 600 individual television stations.