Tag Archives: VIDEO

Tips To Keep Visitors On Your Web Site

Your Web site can under-perform, actively drive customers away, poorly represent your business, or, well, just be horrible. Here are a few easy ways you can keep visitors on your Web site:

1. Be mobile-friendly. Almost 5 billion people have mobile phone subscriptions out of a population of approximately 7 billion people. You need a fast, well-designed, and efficient mobile-friendly site for your customers.

2. SEO optimization is not more important to you than readability. You got them there with high-ranking keywords, but once they arrive they want to read something written by and for real people. Avoid blatant SEO tactics.

3. Visitors want to know who you are, what you do, and how to reach you. Fluff, jargon, hype etc. do not belong on an About Us page. Be real — customers will respond.

4. Do not use auto-play audio or video. No one wants to turn off the video, or turn down the sound. If you include video or audio, let visitors choose to access it.

5. Don’t ask visitors to learn how to use your site. If an operation or a page itself requires some sort of instructions, your site is broken. Be clear. Be straightforward. Make next steps intuitive. Sometimes a little site reorganization or a different navigation structure is all you need. Remember, any time visitors have to figure out what to do next, they leave.

6. Include a search function. Maybe a small website doesn’t need an internal search function, but why take the chance? Many people would rather use a search function than take the time to explore. Since hundreds of millions of Google searches are performed every day, at least a few of your visitors will be happy to see a search function.

7. Deliver on advertising promises. Anyone can run an AdWords campaign and generate traffic, but what happens when a visitor lands on a page that only partially relates to the ad? They leave. Include one main call to action, make sure each page has a clear purpose, and don’t throw everything you have on a page in the hope something will create a response. Make sure your pay-per-click ads deliver exactly what they promise.

Following just a few of these simple tips will surely help to keep visitors on your site, and coming back for more.

Vanityvids replacing Facebook pics

Vanityvid, a new Israel-based startup understood that sometimes profile texts and images can’t adequately represent you on your social networking sites, this is why they are allowing users the opportunity to replace their conventional images with videos.

Users that want to start recording or uploading their videos can do so on the Vanityvid website. If you want to see other users’ videos you must install a Vanityvid  browser add-on.

Vanityvid could definitely be used to transform a traditional social networking site into an exceptional social experience. Likewise, business professionals could also use this new tool to enhance their company or product branding. The possibilities are endless as the new technology begins to spread.

How to Squash “Your Price is Too High”

How to Squash “Your Price is Too High”



Create Product Demo Videos that Get Social Media Attention: 6 Strategies to Increase Sales

SUMMARY: Looking for new source of traffic beyond the fierce battleground of the search engine results page? The combination of video content and social media can create a powerful new channel to reach potential customers.

See the six strategies an online guitar accessory retailer used to create product demonstration videos and share that content with blogs, video sharing sites and other third parties. The strategy captures 65,000 video views a day, and has doubled annual sales.

Aaron Miller, President, ProGuitarShop.com, sees online video as the perfect medium for selling the retailer’s boutique electric guitar effects pedals.

In late 2007, ProGuitarShop.com was primarily an eBay retailer struggling to build traffic to their website. Miller’s team created a new strategy that avoided focusing on search engines. Instead, they built traffic through social networks, mostly by video marketing through YouTube.

Two years and more than 550 videos later, the team captures about 45,000 unique video views daily on YouTube and between 15,000 and 20,000 on their website — all from a niche audience. Sales have doubled each year since the effort began.

“Two years ago, our website was nothing. It was not a viable revenue source,” Miller says. “Our growth is all because of the videos.”

To help other marketers do more with online video, we asked Miller to share six strategies that brought ProGuitarShop.com that growth:

Strategy #1. Use videos to highlight product features

Video offers an ideal way to explore product features and benefits that aren’t conveyed through photos or text. Consider creating videos that guide visitors through a product’s key features or demonstrate how it works.

For example, the team’s videos showcase the sounds and features that each guitar pedal offers. The demonstrations are not objective reviews — they carefully highlight a product’s good points and avoid its drawbacks.

“We don’t approach them as commercials, but we do approach them as marketing,” Miller says.

For musicians, the videos provide vital information on whether a product is right for them. It would be difficult to know if a pedal would give customers a desired result without first hearing and seeing it in action.

– Create a library

The team hosts its videos in a website library, even after they stop selling a product. There aren’t many free resources for this information, which positions ProGuitarShop.com as an industry resource.

– Use third-party social sites

The videos are posted to the team’s YouTube channel, website and on third-party sites (more on this below). Each YouTube page allows commenting, and the videos can be easily embedded into other websites or forums.

The team does not offer social features at their website. Instead, videos are featured on the homepage, product pages and in a video library without commentary.

Strategy #2. Consistently generate content

Providing a large library of content that appeals to a wide range of customers requires a regular stream of new videos. Miller considers this a vital tactic to his success. He estimates that ProGuitarShop.com posts at least one new video each day.

“We need to continually feed our audience consistent, relevant information in order to maintain our traffic.”

Posting at least one video per day, rather than five per week, is important.

“If you dump a bunch of videos at once, or only add them sporadically, you’ll lose your audience. You’ll lose everything. Or you won’t build anything,” he says.

Strategy #3. Select products carefully

Miller’s team does not create a video for every product they sell. Instead, products are chosen based on several factors, including:

– Business impact

Products that will likely provide a strong return on investment are given priority.

– Time in market

The team is more likely to create a video for a product they are the first to offer.

– Buzz and hype

Highly anticipated and demanded products are more likely to have videos. This strategy is part of the team’s social media focus. By showcasing a new product in video, they’re more likely generate traffic and later sales, Miller says.

“I might not necessarily make money on that product, but I might have lots of people talking about me online and my company’s name becomes better known, rather than just a result in a search engine.”

Strategy #4. Answer questions and interact

Commenting is a significant activity on social video sites like YouTube. Marketers should embrace the interactive nature of these channels.

Miller’s team captures the majority of their video views on YouTube. Although the ProGuitarShop.com website does not offer commenting or a forum, YouTube viewers are free to comment on the videos.

The team makes an effort to interact with people who comment. They often answer questions about products directly on YouTube.

This effort is less about customer service and marketing and more about encouraging discussion around the team’s videos and products.

“These guys that write comments are forum users,” Miller says. “We want people to talk about this all over the place.”

Strategy #5. Send videos to third parties

Sharing video content with other sites helps generate leads and brand awareness for your site.

Miller’s team regularly features their videos on more than 50% of their product manufacturers’ websites. These arrangements offer a great opportunity for the team, as the videos are branded through graphics and audio.

Smaller manufacturers such as Pigtronix, alongside larger companies such as Blackheart, host the videos on their websites. Some larger companies supplement the team’s costs or pay for videos to be made, Miller says.

– Bloggers

Keeping with their social media strategy, the team maintains a network of bloggers to whom they send videos. Miller says that bloggers often use them because they’re free content, and content creation is labor intensive.

“It’s a marketing effort on our part, but we’re also scratching their backs,” Miller says.

Strategy #6. Maintain high quality

Make sure the videos you create are both valuable to customers, and strong enough to convince other sites to host the content.

Miller’s team would not have achieved as much success if the videos were not high-quality. Manufacturers would be less likely to use them, and consumers would be less likely to share them.

To ensure quality, the team’s video demos are conducted by experienced professionals who take their time to:
o Pick a pedal
o Determine what type(s) of music it applies to
o Research its unique sounds
o Video tape the demo
o Write a script to describe the product
o Edit and upload

The iPhone 3G S and the next video revolution

Sunday, June 21, 2009

It’s the End of the World as We Know It…

Alex Lindsay | 06/21

…and I feel fine. (The iPhone 3G S and the next video revolution.)


I posted a fun little video about creating a shoulder mount rig for the iPhone 3G S on Friday. You can see it here.

While done in a tongue and cheek way, the most important thing for Pros watching the video is actually the first minute. I was dead serious there. The new iPhone is a game changer… make no mistake about it.

The iPhone Video camera is clunky and not particularly high quality. There are many small video cameras and even other phones (think Nokia) with superior quality. But what it lacks in quality, it makes up for in ubiquity and ease of use. Having this phone is far easier than carrying a camera around. And being able to seamlessly upload videos to YouTube will take event coverage, from news to weddings, into an entirely new realm.

What many thought would be the tyranny of an all knowing shark, Big Brother, has been replaced with the piranha attack of Little Brother (or more accurately, Little Brothers, Sisters, and their cousins). Soon, you will not be able to buy a phone without a video camera… and because of iPhone’s ease of use, uploading will become second nature for many.

News will feel this first. In fact, they are already grappling with the impact. With correspondents in Tehran relegated to cell phones, reporters are only a step ahead of the hordes of cell phone users on the streets – who can speak Farsi and actually know what’s going on, in realtime, without a translator. There will be calls for “Journalistic Integrity” but what does that mean when the you have an outsider attempting to make sense of an internal conflict? Maybe we’re better off seeing two (or many) different skewed views than one “correct view”. After all, in the US, we have MSNBC vs. Fox News… who are arguably skewed equally to the Left and Right.

In any case, the immediacy of a thousand video capable phones at every news event… even when that news event is a sudden water landing in New York or violent crackdown in Iran… has captured the attention of CNN and others. Within months, I fully expect to see a CNN “iReport” iPhone app that will upload directly to CNN’s servers complete with GPS location, Time Stamp, and shooter release included.

I’m sure many videographers stand aghast. “How can the unwashed masses replace our years of experience and training?” The answer is, of course: By being there and being willing to share their videos with the world for a mere mention and maybe a T-shirt. As news organizations are continually pressed to make cuts and, at the same time, the demand for real-time news increases – this opportunity will be impossible to ignore.

The hard reality is that this has been coming for a long time. We saw this in print nearly 20 years ago. Highly trained pre-press artisans were replaced by whippersnappers with Photoshop (I was one of these interns). We saw this 10 years ago with the Web – where the lack of HTML coders accelerated the collapse of the “Dot Com” Bubble but soon they were $15/hour for basic work and often replaced overseas. Video is just the next step in this process. Never has the ability to shoot video, and broadcast quality video, been in the hands so many.

Before we all start looking for the door and lament the end of “our time” and video professionals… be of good cheer. While many video offerings will become difficult to create a business around, the demand for professional video is spiking. 10 years ago, you were “behind the times” if you didn’t have a website – today, you are behind if you don’t have videos on that website. Fortune 500 companies are scarfing up more video than the Cookie Monster at a Mrs. Fields outlet store. In hard times, video reduces the pressure on sales and support staff. When the economy expands, raw competition will take over. The revolution for video is not nearing the end but just at the beginning. Independent producers with a solid digital production background are in the pole position if they are willing to zig and zag with the chaotic expansion of this new market.

More importantly for this iPhone revolution, however, is the human impact. Where the pen is mightier than the sword, and a picture is worth a thousand words… a video camera is a WMD – Weapon of Mass Distribution. There is nothing more powerful…but like really… nothing. Gandhi didn’t take on the British Empire by himself, he did it with the press… as did Martin Luther King Jr.. Conversely, Vietnam was largely lost on the TV, not the battlefield. And losing one pilot in Somalia didn’t stop the US in its tracks, video of that pilot being callously dragged through the streets did. The bright light that video sheds on the world makes many of our darkest nightmares intolerable to ignore with a scone and latte. The ubiquity of these new tools and the distribution of their content will make it nearly impossible to hide… no matter how powerful the individual or country. This won’t always be “for the best” but in the end, it is most powerful defense against totalitarianism and violence.

This revolution is just beginning and on the other side lies not just freer self-expression, but a freer and more connected existence. It’s the end of the world as we know it… and I feel fine.