1. Be mobile-friendly. Almost 5 billion people have mobile phone subscriptions out of a population of approximately 7 billion people. You need a fast, well-designed, and efficient mobile-friendly site for your customers.
2. SEO optimization is not more important to you than readability. You got them there with high-ranking keywords, but once they arrive they want to read something written by and for real people. Avoid blatant SEO tactics.
3. Visitors want to know who you are, what you do, and how to reach you. Fluff, jargon, hype etc. do not belong on an About Us page. Be real — customers will respond.
4. Do not use auto-play audio or video. No one wants to turn off the video, or turn down the sound. If you include video or audio, let visitors choose to access it.
5. Don’t ask visitors to learn how to use your site. If an operation or a page itself requires some sort of instructions, your site is broken. Be clear. Be straightforward. Make next steps intuitive. Sometimes a little site reorganization or a different navigation structure is all you need. Remember, any time visitors have to figure out what to do next, they leave.
6. Include a search function. Maybe a small website doesn’t need an internal search function, but why take the chance? Many people would rather use a search function than take the time to explore. Since hundreds of millions of Google searches are performed every day, at least a few of your visitors will be happy to see a search function.
7. Deliver on advertising promises. Anyone can run an AdWords campaign and generate traffic, but what happens when a visitor lands on a page that only partially relates to the ad? They leave. Include one main call to action, make sure each page has a clear purpose, and don’t throw everything you have on a page in the hope something will create a response. Make sure your pay-per-click ads deliver exactly what they promise.
Following just a few of these simple tips will surely help to keep visitors on your site, and coming back for more.