Tag Archives: YOUTUBE

FBI Uses Social Media To Search for Fugitive Who Inspired “The Departed”

Many advertisers have included social media outreach in their campaigns for years, but Wednesday’s arrest of fugitive James “Whitey” Bulger illustrates how the FBI is also a convert to Facebook, Twitter and YouTube.

The law enforcement agency launched a campaign in 14 cities on Monday aiming to help agents catch Bulger, the Boston mobster who had been on the lam for 16 years and was the inspiration for Jack Nicholson’s character in the 2006 film The Departed. The campaign included outreach on Facebook, Twitter and YouTube. By Wednesday evening, the feds had their man: Bulger surrendered in Santa Monica, California. The FBI announced the arrest on Twitter:

Before we give too much credit to social media, though, it should be noted that Bulger was ultimately done in by a TV ad. The ad, which appears above and targets Bulger’s companion, Catherine Greig, was also placed on the FBI’s Facebook Page on Monday. It was also loaded to the agency’s YouTube Channeland referenced in its Twitter feed.

The FBI began using social media in 2009, when it set up shopon Facebook, Twitter and YouTube. “To reach out to the public, we need to be where people are—and we know tens of millions of people spend their time in social media sites,” said John Miller, head of FBI Public Affairs, in a statement at the time. Prior to that, a company called NIC, which was founded by a former law enforcement officer, introduced a Most Wanted iPhone app that displayed the agency’s “Most Wanted” list.

Predictions for social networks in 2011

2010 was without a doubt a great year for social networking sites. Facebook conquered the web leaving sites like My Space far behind in the dust.  Twitter and LinkedIn have continued to grow accordingly and are now more popular than ever.  So what will 2011 bring? What’s next? Will Facebook remain the king or will another network come in and take over?

Google’s social networking efforts continue to be unsuccessful

As Google dominates search and strives for speed and efficiency, their attempts at tackling social media have been less than sub-par. In 2010, Google Wave was shut down and Google Buzz did not fair well either. However, their strong points in 2011 will remain in their mobile and search abilities and YouTube of course.

My Space is gone

Back in the day, we all used My Space. So what happened? Despite a total makeover, the social networking site continues to plummet. The prediction for 2011: the site will fall into the right hands and become a valuable asset with the right direction.

No Facebook IPO

As long as the company’s growth metrics are strong, there will be no need for public markets. Prediction for 2011? Facebook will remain the same.

Twitter

Twitter received a new face towards the end of 2010. What’s the prediction for 2011? Twitter will focus on what they’re currently doing and launch new features to promote just that. A steady year ahead.

So what WILL become all the rage in 2011? While Flickr and Facebook dominate when it comes to social photography, mobile photography will take over as the year goes on. Apps like Instagram, PicPlz, and DailyBooth will push the trend even further.

 

7 Characteristics of the Perfect Social Media Manager

Social Media is always on the rise. There are many ways to use social media that can add to business development and sales. But social media is also very new. Even people that think they are good at social media don’t really know how to use it in a manner that will facilitate business efforts. Below you will find the 7 characteristics needed for a social media manager.

1. Passion

Because social media is a 24/7 type of job that you have to keep up with it is critical for social media managers to be passionate about social media. A passionate social media manager will generate sales yet not be direct about selling.

2. Credibility

Since the social media manager will be the face of the company you have to show credibility. People won’t just believe anyone especially when anyone can say anything online. So, as a social media manager you should have knowledge in business, marketing, sales and customer service.

3. Strategy

Sometimes the strategy isn’t well defined because of the fun aspect of social media. But as a social media manager you have to keep in mind the strategy you’re using and its purpose.

4. Service-orientation

As a representative of the company you shouldn’t see customer service as a bothersome task. Instead you should enjoy helping people with their problems related to your company. Most of the time people not only want a good company to work with or buy from, they also want good treatment which is where the social media manager’s job entails.

5. Risk-tolerance

Again, social media is a dynamic medium. No one knows the exact way of doing things. You just have to do it wisely and learn from your mistakes. Social media managers should be proactive and self-starters because their managers might not be able to direct them to the right path.

6. Decisiveness

Social media managers must know what trend is long lasting and which isn’t. With experience and knowledge they can make decisions that will positively affect their company. It’s also important to know the effectiveness of each strategy used. This way they can use that knowledge for future use.s

7. Action hero(ine)

In a changing business world you have to keep up with the news and distinguish between good and bad content. If you wait too long for approvals your never before heard news might become the played out headline that annoys people.

Using Social Media, Iranians Outwit Regime

NOTE: THIS PIECE CLEARY INDICATES THE POWER OF SOCIAL MEDIA. AS MARKETERS, BE AWARE THAT CUSTOMERS HAVE AWESOME COMMUNICATIVE POWERS RIGHT NOW VIA THESE NETWORKS AND REMEMBER THE SAME OLD RULE APPLIES: MAKE SOMEONE HAPPY THEY’LL TELL ONE PERSON, MAKE SOMEONE MAD AND THEY’LL TELL PEOPLE.=DP

Using Social Media, Iranians Outwit Regime
By David Weir | June 15th, 2009 @ 7:36 pm
Apparently, there’s not going to be any actual regime change anytime soon inside Iran, but that country is undergoing a fundamental revolution nonetheless. Thanks to social media — YouTube, Facebook, Flickr, Twitter, and a growing list of others — the ability of any government, let alone Iran’s, to control information has been permanently compromised.

As of this hour, there are almost 12,000 videos available on YouTube under the search term, “Iranian election.” While not all of these are of the demonstrations that have erupted since the government announced that the incumbent Mahmoud Ahmadinejad had supposedly prevailed against reformist candidate Mir Hossein Mousavi, when you tweak the search terms a little, somewhere around a third of them appear to be.

Many times as many photos are available, of course, and the hyper-texting via Twitter continues unabated. The religious clerics who control the country now appear to have started to give up trying to assert control over this communications war. State-run TV is now covering some of the demonstrations, and the regime simply is not geeky enough to keep up with the young, tech-savvy crowd that is using every tool available to organize continuing demonstrations in the streets.

This is really a blunt reminder that of the power of networked geeks far outweighs the would-be censors inside that oh-so 20th Century notion of a “government.” It’s hardly the first time. Remember SARS? One of my graduate students at Stanford back when that disease was ravishing the world’s largest country (and 36 others) documented how China’s population got around that government’s attempts to suppress all news internally about the outbreak by text-messaging each other foreign news reports via cellphones.

(Ironically, she could not publish her graduate thesis because she was returning to Beijing to pursue a career in journalism, and feared she would have been arrested if she did so.)

The Iranian drama illustrates how the powerful democratization of information-control via new technologies is now taking no prisoners. The dwindling number of oppressive regimes even willing to try to censor their citizens (Hello, North Korea!) indicate that only fools would make an attempt any longer.

There still may be an awful, violent suppression of the fledgling democracy movement in Tehran over the coming days, but somehow I doubt it. The power of the few to control the many reached its peak in 1940s Germany. What’s happening in Iran tonight feels much more like when the Berlin Wall started to crumble…